Purina Pro Plan Complete Essentials Beef & Rice Entree Wet Dog Food, 13-oz can, case of 12

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At a Glance

  • High-Protein
  • Vitamins & Minerals
  • Eye Care
  • Appetite Stimulation
  • Immune Support
  • Itch & Redness Remedy
  • Skin & Coat Health
  • Made in USA
  • All Lifestages
  • All Breeds

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About This Item

Details

  • This food is proudly manufactured at Purina-owned USA facilities.
  • This recipe is made with real beef for a taste dogs love and a high protein level for maintaining an ideal body condition.
  • The food helps support a healthy immune system and nourish healthy skin and coat.
  • High-protein dog food helps build lean muscles and provides complete and balanced nutrition for adult dogs.
  • This formula is made with 23 essential vitamins and nutrients and no artificial colors, flavors, or preservatives.

Ingredient Information

Feeding Instructions

Learn More About Purina Pro Plan From Our Team of Experts

Complete Essentials

Available in a variety of proteins, tastes, and textures, Pro Plan Complete Essentials dry and wet formulas nourish your dog’s best. High in protein to help maintain lean muscle and an ideal body condition, each formula is made to help dogs thrive.

Essential Nutrition, Everyday Excellence

Benefits of Complete Essentials recipes:

  • Made with real beef, lamb, poultry, or fish
  • High levels of protein to maintain lean muscle
  • Come in both wet and dry formulas
  • Nourish healthy skin and a shiny coat
  • From Purina, a trusted brand

About Pro Plan

Pro Plan never stops researching, discovering, and enhancing the food your pet eats every day, because pets deserve the most advanced nutrition. Just ask the experts who trust it, the vets who recommend it, and the champions who are fueled by it.

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Frequently bought together

Questions & Answers

12 Customer Questions

What is the added color in this food? Is it natural or artificial?

Answer by Chewy • Nov 01, 2018
Added color refers to any dye, pigment, or other substance that can impart color onto the food. It adds a variety and richness to the appearance and appeal of the food and can be sourced naturally or artificially.

does this food contain any fish, fish oil or shellfish?

Answer by Chewy • Jul 19, 2019
This formula doesn't contain any fish, fish oil or shellfish within the ingredients.

Is this made in America?

Answer by Chewy • Sep 20, 2021
The food is made in the USA.

does this contain any chicken or chicken by products?

Answer by Chewy • Sep 14, 2019
This food does contain chicken.
Reviews
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4.6
Rated 4.6 out of 5 stars
1190 Ratings
Terms & Conditions

Customers Mention

Chewy identifies key considerations with the help of artificial intelligence and our veterinarians.

Digestibility

88% Positive

Ingredients

86% Positive

Nutritional Value

89% Positive

Texture and Consistency

87% Positive

433 Customer Reviews

Rated 5 out of 5 stars
By Deborah on Jan 4, 2026

Veterinary recommendations and they love it!

Rex has several dermatological issues that my vet has been trying to figure out and treat. She recommended I switch to Purina Pro Plan as it’s been studied. He is

Rex has several dermatological issues that my vet has been trying to figure out and treat. She recommended I switch to Purina Pro Plan as it’s been studied. He is also getting a good Omega 3 and probiotics. And they are small dogs with rather prickly tastes and they love the Purina Pro Plan beef. And we’ve gone through about 1 case with no reactions. I’m very happy.

Rated 5 out of 5 stars
By Stefani on Jan 17, 2026

My dogs love it

I wish I had been giving them this all along. I was giving them another dog food that I thought was a good one but then someone told me about Parina pro plan and

I wish I had been giving them this all along. I was giving them another dog food that I thought was a good one but then someone told me about Parina pro plan and I've switched in wow it's like that can't get enough of it!

Rated 4 out of 5 stars
By Sven on Nov 6, 2025
Received Free Product

Works great with enrichment toys!

I have used the Purina Pro Plan brand in the past, so I was familiar with the quality. The can food had consistent smooth texture and an enticing aroma that piqued

I have used the Purina Pro Plan brand in the past, so I was familiar with the quality. The can food had consistent smooth texture and an enticing aroma that piqued my dogs interest immediately. I like to give my dogs things like lick mats to slow down their ingestion and keep them busy. This formula worked great for that purpose and evidently was very tasty, as it kept them busy for more than 15 minutes (which is a win). I will also be mixing with kibble and freezing in a toy -- to also keep them busy and out of trouble.

Rated 5 out of 5 stars
By DIANA on Jan 3, 2026

Vet recommended, and the dogs love it!

My two (a senior pittie mix and a young ACD mix) are doing great on Purina Pro Plan kibble and canned. I transitioned them from another brand of pet food last year

My two (a senior pittie mix and a young ACD mix) are doing great on Purina Pro Plan kibble and canned. I transitioned them from another brand of pet food last year on the advice of the Vet.

Rated 5 out of 5 stars
By Marcelle on Dec 28, 2025

A healthful diet.

The flavor and moisture appeal to my small terrier. He likes it warmed a few seconds in the microwave. Never a digestive issue with it. Helps to maintain a healthful

The flavor and moisture appeal to my small terrier. He likes it warmed a few seconds in the microwave. Never a digestive issue with it. Helps to maintain a healthful diet.

Rated 5 out of 5 stars
By Linda on Dec 25, 2025

He likes it..he really likes it!

Discerning Charlie's taste buds are happy, happy, happy! In his bowl now goes a portion of dry ProPlan kibble and a portion of this wet food - not mixed, mind y

Discerning Charlie's taste buds are happy, happy, happy! In his bowl now goes a portion of dry ProPlan kibble and a portion of this wet food - not mixed, mind you!

Rated 5 out of 5 stars
By Linda on Nov 20, 2025

Purina Pro Plan Beef and Rice Wet Food

Oh my! Maple loved eating the wet food!! She had a tooth extraction, so we gave her the soft food for two weeks and she definitely was a happy Golden!! We usually

Oh my! Maple loved eating the wet food!! She had a tooth extraction, so we gave her the soft food for two weeks and she definitely was a happy Golden!! We usually have her eat the kibble version, so we will continue to get this as a treat!!

Rated 5 out of 5 stars
By Texas Pet Mamma on Sep 13, 2025
Received Free Product

My dogs' favorite dog food

I confess I roast chicken for my dogs and serve it on their kibble (a brand recommended by the breeder of my Toller) but Purina Pro Plan makes me think I am crazy

I confess I roast chicken for my dogs and serve it on their kibble (a brand recommended by the breeder of my Toller) but Purina Pro Plan makes me think I am crazy for doing this. My dogs love this stuff; I mean it is like I can't make dinner and promised the kids we would eat out at McDonalds kind of love. Lots of screaming, barking, etc. when I even pick up the can. Roast chicken does not receive the same response. I am a true believer in Purina, it is all I feed for all my other animal foods (horse feeds, cat food, etc) due to the fact Purina manages it's supply chain like no other animal food manufacturer which gets you a high quality product and also a safe product. Purina Pro Plan Essentials smells like real food, has a great texture they love and obviously a great taste they crave. I have tried all Purina Pro Plan flavors and formulations (such as chunky, etc.) but I have to say this one is their absolute favorite. I am now incorporating it into my regular feeding for the convenience on hectic days and when we travel (you can't beat the convenience of taking it with you).

Rated 5 out of 5 stars
By Carmine loves to lounge on Sep 18, 2025
Received Free Product

A nutritious meal he actually likes!

My dog gobbled this food up! I have an incredibly picky eater. My 50 pound pittie likes almost nothing. I have tried raw food, which he ate for six months and

My dog gobbled this food up! I have an incredibly picky eater. My 50 pound pittie likes almost nothing. I have tried raw food, which he ate for six months and then stared at it, kibble, freeze dried, food with toppers, you name it. But this wet food he absolutely adored. The first ingredient is real meat which makes both of us happy. It's so much better than dry and I know that he is getting good nutrition. Thrilled he's finally found something he'll eat consistently, silly boy.

Rated 3 out of 5 stars
By Judith on Nov 25, 2025

Beef beef

Cyrus thought it was OK at first but tired of it quite soon so we had to find something else that she would like this dog is about what she eats even though she

Cyrus thought it was OK at first but tired of it quite soon so we had to find something else that she would like this dog is about what she eats even though she was a stray and rescued