Snuggle Puppy Original Snuggle Puppy Plush Dog Behavioral Aid Anxiety Relief, Golden

Deal
Skip image gallery
Slide 1 of 11

At a Glance

  • Polyester
  • Synthetic Fabric
  • Puppy

$39.95 (-20%) Chewy Price
$49.99 List Price
Promo, Spend $100, Get $30 eGift Card with code NEWYEAR
Promo, New Customers Only: Spend $49+, Get $20 eGift Card + Free Shipping with code: WELCOME
In Stock
FREE 1-3 day delivery
Free 365-day returns

Pay in 4 interest-free payments of $9.99. .

About This Item

Details

  • Designed in the USA, provides soothing comfort, while relieving anxiety.
  • Helps reduce negative behaviors so you and your pooch can sleep.
  • Aids in crate and kennel training by reducing barking, whining and nervousness.
  • Includes a Real-Feel heartbeat with 2 modes, AAA batteries and an easy-to-use heat pack.
  • Crafted as an all-natural solution to calm your furry friend.

Size

Learn More About Snuggle Puppy From Our Team of Experts

The Original Snuggle Puppy

Snuggle Puppy provides comfort and reduces anxiety for pets with its Real-Feel Heartbeat and Heat Pack.

A Best Friend for Your Best Friend

Since 1997, millions of pets—and counting—have been cuddled and comforted by Original Snuggle Puppy. Snuggle Puppy is machine washable with the heart and heat pack removed.

Real-Feel Pulsing Heartbeat

The advanced Real-Feel dual-mode heartbeat mimics a mother or littermate, easing separation anxiety and loneliness. Choose between an 8-hour or 24-hour continuous heartbeat—AAA batteries included.

All Natural, Without Medication

Puppies are pack animals who are instinctively drawn to their mother and others in their pack. The Original Snuggle Puppy recreates that intimacy with physical warmth and a "Real-Feel" pulsing heartbeat, providing an extra source of comfort.

About Snuggle Puppy

For over two decades, Snuggle Puppy has successfully reduced stress and anxiety for millions of pets. Their products are designed to speak to your pet's natural instincts, for greater comfort and a better life.

Shop Snuggle Puppy

Frequently bought together

Questions & Answers

46 Customer Questions

Can this be put into the dryer?

Answer by Chewy • Apr 30, 2024
Your Snuggle Puppy is machine washable on gentle cycle using mild detergent. You will also want to air-dry Snuggle Puppy. Please refrain from using fabric softener as it can degrade the strength of the pocket closure. Don’t forget to remove the heartbeat and heat pack prior to washing.

On the smart pet love snuggle puppy. The heating pad do you microwave them or squeeze to activate? Also is there an on off button.

Answer by Chewy • Feb 16, 2019
You can switch the heartbeat function on and off as desired and batteries are included. This toy shouldn't be placed in the microwave.

Is the heartbeat the same in the snuggle puppy and snuggle kitty?

Answer by Chewy • May 04, 2018
Both use the same simulated heartbeat which eases crying, loneliness and separation anxiety in pets.

Would this be safe for a toddler to sleep with? Three year old wants one of her own ;)

Answer by Chewy • Jul 11, 2019
This toy is not recommend this for children’s play. The product is pet safe, and recommend for animals.
Reviews
Write a Review
4.5
Rated 4.5 out of 5 stars
2811 Ratings
Terms & Conditions

1753 Customer Reviews

Rated 5 out of 5 stars
By Regina on Jan 7, 2026

Amazing comfort toy for dogs

The Snuggle Puppy has been a wonderful comfort aid for my dog. The soft plush design and calming heartbeat feature helped ease anxiety, especially during crate training

The Snuggle Puppy has been a wonderful comfort aid for my dog. The soft plush design and calming heartbeat feature helped ease anxiety, especially during crate training and at bedtime. It made the transition much smoother and helped my dog settle more quickly. The Brown Mutt design is cute and well made, and the toy has held up nicely with regular use. I highly recommend this for puppies or dogs that need extra comfort during stressful times.

Rated 5 out of 5 stars
By Julie on Jan 19, 2026

This has always helped my pups transition into their new home

I have used the snuggle pup for my 3 newest additions and it has helped calm them, make them feel secure and eased their anxiety. This is always their favorite toy

I have used the snuggle pup for my 3 newest additions and it has helped calm them, make them feel secure and eased their anxiety. This is always their favorite toy even as adults. The heartbeat and heat bring them comfort and helps calm them down. Love this such, that every pup in my home has their own snuggle pup

Rated 5 out of 5 stars
By Aliy on Jan 1, 2026

WORTH IT!

When we brought our puppy home, we used this for every crate/nap time and he would fall asleep on top of it. He still snuggles it even without the heart beat feature

When we brought our puppy home, we used this for every crate/nap time and he would fall asleep on top of it. He still snuggles it even without the heart beat feature on. I would recommend this to anyone with a puppy, a newly adopted pet, or even a baby that has a hard time not being held. It’s a total game changer!! Cannot recommend this enough.

Rated 5 out of 5 stars
By Michele on Dec 22, 2025

Puppy love!

Perfect for my 10 week Havanese - she sleeps with snuggle puppy in her pen area and in her travel carrier. She is now 4 months & I have continued using it. I bought

Perfect for my 10 week Havanese - she sleeps with snuggle puppy in her pen area and in her travel carrier. She is now 4 months & I have continued using it. I bought 2 so she has one in each location. The battery is easy to change & lasts a long time - I keep the setting on constant heart beat. She goes and lays on it or near it all of the time and goes right to sleep. I will continue to use it for now.

Rated 5 out of 5 stars
By Diane on Jan 11, 2026

My dogs love them

I just got a two-year-old rescue and I have a two year-old that I’ve had for about a year. Both are dachshunds both are nippy, zippy, sappy. I turned the little

I just got a two-year-old rescue and I have a two year-old that I’ve had for about a year. Both are dachshunds both are nippy, zippy, sappy. I turned the little heartbeat on put the warming packet in and they snuggle up and they’re down for the night. Wish I had found this sooner.

Rated 4 out of 5 stars
By Linda on Jan 11, 2026

Great. Depends on your puppy's personality

I like what it can do. When we got our puppy home, the first night was the toughest. Trying different things to see if she would settle down. Putting her in her

I like what it can do. When we got our puppy home, the first night was the toughest. Trying different things to see if she would settle down. Putting her in her crate with her Snuggle Puppy seemed help calm her down. She settles in her crate easily now. Everybody gets some sleep!

Rated 4 out of 5 stars
By DEBORAH on Jan 16, 2026

Helped my new puppy sleep

Breeder recommended I get this so my puppy didn’t feel alone at night. I turn in the heartbeat every night. Not doing the heat cause you have to buy a new pack for

Breeder recommended I get this so my puppy didn’t feel alone at night. I turn in the heartbeat every night. Not doing the heat cause you have to buy a new pack for every night and that gets pricey. Wish it had a battery heat pack like the heart beat is.

Rated 4 out of 5 stars
By Megan on Nov 21, 2025

Great for four months!

We got this plush for our golden retriever puppy for her first night at our home. She took a few days to warm up to it, but slowly, it became her bestie. She brought

We got this plush for our golden retriever puppy for her first night at our home. She took a few days to warm up to it, but slowly, it became her bestie. She brought her everywhere, sometimes to toss her around violently but mostly to snuggle her. Then this week (at six months), she bit off her tail. We thought maybe it was a fluke because the fabric had been so worn, so we decided to buy her a new one to replace the damaged one. But then on the new one, she ate the tongue and was working on the tail within minutes. All this to say, I think this product worked well for settling our puppy in, but it's not meant to last forever. We wish we hadn't bought the second one, because we just flushed $40 down the toilet, so I hope this review saves others from doing the same!

Rated 5 out of 5 stars
By Thomas on Dec 10, 2025

Heart beat and snuggle for new puppy

We used the snuggle puppy when we brought our new puppy home at 8 weeks old and it was an immediate success. She slept through the night the first night and every

We used the snuggle puppy when we brought our new puppy home at 8 weeks old and it was an immediate success. She slept through the night the first night and every night after. We used the heartbeat and she snuggled right into it. We used it for several weeks and it was still in great shape, so have it in our donation box along with extra warmers we purchased that were never used.

Rated 5 out of 5 stars
By Suzanne on Jan 10, 2026

Peaceful puppy!

I did not bother with the enclosed hot pack as it was summer when our puppy arrived. At night I would activate the heartbeat of the Snuggle puppy and my puppy would

I did not bother with the enclosed hot pack as it was summer when our puppy arrived. At night I would activate the heartbeat of the Snuggle puppy and my puppy would just snuggle up right next to it and fall asleep.