VICTOR Purpose Nutra Pro Dry Dog Food, 5-lb bag

Rated 4.0308 out of 5 stars
$15.99 Chewy Price
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$15.19Autoship Price

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About This Item


  • Sourced and Made in the USA. Composed of 92% meat protein with premium-quality chicken meal.
  • Nutrient-dense recipe that is high in protein and contains low carbs.

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Nutritional Information

Feeding Instructions


Play Video: Learn More About VICTOR From Our Team of Experts
Learn More About VICTOR From Our Team of Experts

About VICTOR Dry Dog Food

Nutrition for a Variety of Needs

With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.

Always by Your Side

VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.

The VPRO Difference

Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend

VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast

Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes

Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.


Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.


Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.

VICTOR Dry Dog Food

From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.


VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.

Questions & Answers

38 Customer Questions

I'm not seeing any pictures of the kibble so I wanted to ask - is it normal for this formula to have VERY dark kibble - nearly black in appearance to other formulas?
Answer by ChewyJan 10, 2019
The kibble is dark brown. Attached to this answer is a photo of the kibble.

I looked through all Q&A but didn’t see - are all ingredients US sourced and if not, what countries are specific ingredients coming from?
Answer by ChewyAug 17, 2019
Victor source's their ingredients from valued and trusted suppliers who are dedicated to providing the very highest-quality ingredients available on the market today. The manufacturer will source all of their ingredients including vitamins and minerals within the United States.

Are there legumes peas or potatoes in this food ?
Answer by ChewyFeb 07, 2019
This formula does not contain legumes, peas, or potatoes.

I have seen your transition instructions, does that also Count if you are switching between different victor products Example natural pro to beef and rice
Answer by ChewySep 26, 2018
You can rotational feed the Victor recipes to your pet. If they have a sensitive stomach, we encourage transitioning each recipe, so they're slowly introduced to them.

ReviewsWrite a Review

Rated 4.0308 out of 5 stars
584 Ratings
Would recommend to a friend

583 Customer Reviews

Rated 3 out of 5 stars
By Latecia on Nov 14, 2023

Contaminated food

One of my dogs has had diarrhea for about 3 Mos on and off and I was wondering why, no I know why! I will be changing there food.

Rated 1 out of 5 stars
By Lauren on Sep 2, 2023

Two dogs ; uncontrollable diarrhea

We have been on Victor for a year now no issues. This last batch smelled AWFUL. to no surprise, both dogs, (one of which has the strongest stomach known to man) have had uncontrollable diarrhea for a week. Lest to say I switched to Zach’s dog food and it actually smells pleasant. Dogs seem to enjoy it too!

Rated 1 out of 5 stars
By Katraz on Sep 14, 2023

Dogs do well on food, delivery is HORRIBLE

Four deliveries in a row where food arrived spilling from the bag/box before it’s even opened. In this case, another item is INSIDE the bag of dog food. Unsanitary and beyond wasteful.

Rated 1 out of 5 stars
By LMU on Jun 30, 2023

Not for sensitive stomachs

Was adding this to the Victor Beef & Rice meal formula for my Shiba just to boost the protein & fat content. He‘s got a sensitive stomach. I was feeding him 1 & 1/3 cup of the Beef & Rice formula and 1/4 cup of this stuff. By day 2 or 3 we had vomitting and liquid diarrhea - culminating in a five hour diarrhea event at 2am. After a few days of bland diet, we returned back to the Beef & Rice with no problems.

Rated 5 out of 5 stars
By Cheryl on Nov 17, 2023

Very pleased with this food,our shepherd has done so well on it!!!

Rated 1 out of 5 stars
By cindy on Oct 24, 2023

Puppy food

The wrong bag was sent it was suppose to be Victor Puppy Food he is only 7 wks ols

Rated 5 out of 5 stars