VICTOR Purpose Nutra Pro Dry Dog Food

Rated 4.4132 out of 5 stars
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VICTOR Purpose Nutra Pro Dry Dog Food, 5-lb bag slide 1 of 9
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VICTOR Purpose Nutra Pro Dry Dog Food, 5-lb bag slide 1 of 9

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About This Item

  • Sourced and Made in the USA. Composed of 92% meat protein with premium-quality chicken meal.
  • Nutrient-dense recipe that is high in protein and contains low carbs.
  • Fortified with vitamins, minerals, essential fatty acids, protein and amino acids.
  • Made from gluten-free grains for dogs with moderate to high levels of daily activity.
  • Unique VPRO Blend promotes superior digestibility and immune system function.
Play Video: Learn More About VICTOR From Our Team of Experts
Learn More About VICTOR From Our Team of Experts

About VICTOR Dry Dog Food

Nutrition for a Variety of Needs

With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.

Always by Your Side

VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.

The VPRO Difference

Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend

VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast

Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes

Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.


Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.


Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.

VICTOR Dry Dog Food

From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.


VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.

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Top IngredientsChicken Meal, Blood Meal Conventionally Dried, Whole Grain Millet...Beef Meal, Grain Sorghum, Whole Grain Millet...Grain Sorghum, Beef Meal, Chicken Fat (preserved with mixed Tocopherols)...Beef Meal, Grain Sorghum, Chicken Fat (preserved with mixed Tocopherols)...Beef Meal, Grain Sorghum, Chicken Fat (preserved with mixed Tocopherols)...
Special DietHigh-Protein, Sensitive Digestion, Gluten Free...High-Protein, Gluten Free, No Corn No Wheat No Soy...No Corn No Wheat No Soy, Gluten Free, Pea-Free, With GrainHigh-Protein, Gluten Free, No Corn No Wheat No Soy...Gluten Free, High-Protein, Pea-Free...
Health FeatureImmune Support, Digestive Health, Skin & Coat HealthImmune Support, Digestive Health, Skin & Coat Health...Immune Support, Digestive Health, Skin & Coat HealthImmune Support, Digestive Health, Skin & Coat HealthImmune Support, Hip & Joint Support, Vitamins & Minerals
Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium BreedsLarge Breeds, Medium Breeds, Small Breeds, All Breeds
Food FlavorChicken, PoultryBeef, MeatBeef, MeatBeef, MeatBeef, Duck, Poultry, Meat, Seafood & Fish

Questions & Answers

45 Customer Questions

I'm not seeing any pictures of the kibble so I wanted to ask - is it normal for this formula to have VERY dark kibble - nearly black in appearance to other formulas?
Answer by ChewyJan 10, 2019
The kibble is dark brown. Attached to this answer is a photo of the kibble.

I looked through all Q&A but didn’t see - are all ingredients US sourced and if not, what countries are specific ingredients coming from?
Answer by ChewyAug 17, 2019
Victor source's their ingredients from valued and trusted suppliers who are dedicated to providing the very highest-quality ingredients available on the market today. The manufacturer will source all of their ingredients including vitamins and minerals within the United States.

Are there legumes peas or potatoes in this food ?
Answer by ChewyFeb 07, 2019
This formula does not contain legumes, peas, or potatoes.

Does this food have any dyes in it? My pup has white hair around her mouth and has been on this food for about four months now. It seems to be darkening the hair around her mouth.
Answer by ChewyOct 14, 2017
This food item does not contain any artificial dyes.

ReviewsWrite a Review

Rated 4.4132 out of 5 stars
484 Reviews
Would recommend to a friend

484 Customer Reviews

Rated 3 out of 5 stars
By Bruckc on Jul 18, 2022

Victor Food Products

Due to Purina Pro Plan increasing the cost of Sensitive Skin and Stomach by $15.00 in one week, I decided to buy this food and another product that was given 5 stars by Dog Food Review; Victor Professional. I'm waiting to see if my Afghan Hounds have a sensitivity reaction to this food; especially in regards to ear inflammation. I don't know why Victor has included in their product alfalfa and beet pulp, which is used for cattle and horses. I will update as time goes on.

Rated 1 out of 5 stars
By LMJones on Jun 17, 2022

Buster doesn't like it.

For some reason, this food doesn't seem to agree with Buster - I bought two bags thinking that it would be a good transition from puppyhood to adulthood, because the ingredients, and reviews were great! Unfortunately, since we have gone completely to this food from his old Purina Pro Puppy - Buster has thrown up more than ever. Not sure if it is the food or Buster but will be passing the rest of this on to the Adams County SPCA.

Rated 5 out of 5 stars
By Apollo on Jul 22, 2022

Fast shipping!!

Gave me a 15 percent coupon! Easy ordering good product, fresh .. In times like these we can definitely use a coupon

Rated 5 out of 5 stars
By Leah on Feb 3, 2022

Top Notch Food

I have raised two puppies on this food. The oldest now being almost three. I have switched to a lower fat% Victor formula since my pups have Schnauzer in them. They are as healthy as can be! Their stools are always perfect. Their coats are soft and shine. I just acquired a miniature Schnauzer pup and he is going to be raised on this brand of food as well. I just cannot say enough good things about this food. We all love it. Check out all the good ingredients for yourself!

Rated 5 out of 5 stars
By Icefox on Jul 29, 2022

Great product!

One of the best kibble brands to feed to puppies and adult dogs alike.

Rated 5 out of 5 stars
By Asha on May 16, 2022

Just what we needed.

We were running on dog food and out of town. You guys forward this same bag to our designation & was there when we arrived. Thanks

Rated 3 out of 5 stars
By DogDad on Jan 27, 2022

Better Get Your Dog Some Laxative!

I got this product because it is very cost effective, and was recommended by a review site I was reading. I opted for the big bag, which was my mistake, because my dog has a hard time getting this stuff out after it goes in. Her stool is black as the night, super dense, and she continues to waddle around as if she's still trying to get something out after she's done. Typically she's able to squeeze a second one out if we go for a long enough walk, but this stuff ins't right for us. I have to believe it is incredibly light in fiber.

Rated 5 out of 5 stars
By none on Feb 13, 2022

Victor 38% protein

I used 24% bag originally, this after three years of using Knetic brand with excellent results. Unfortunately Kenitic was discontinued. This is just first bag, but so far, my three field bred Springers are doing very well. Solid stools and very energetic with good stamina.

Rated 5 out of 5 stars
By GSDlover on Jan 30, 2022

Great for my dog

My GSD was previously on Purina large breed puppy where he was eating 6 cups of food a day at 5 month old and still constantly hungry, pooped an insane amount, and didn't seem that healthy. I switched him to this food and now at just over a year he only needs 3 cups of food a day, is happy, poops much less, and is doing way better!

Rated 5 out of 5 stars
By Tidy on Feb 21, 2022

Bean's dinner

I am integrating this food with my 12 wk pup's former food. The process is going well. I can see an improvement in his poops (firmer). He loves the taste of this kibble.