VICTOR Purpose Nutra Pro Dry Dog Food, 40-lb bag -

VICTOR Purpose Nutra Pro Dry Dog Food

Rated 4.0579 out of 5 stars

New Customers Only: Spend 49+ Get $20 eGift Card + Free Shipping with code: WELCOME

$72.99Chewy Price
$76.99Chewy Price
You save:
$4.00 (5%)
$69.34Autoship Price
(Save an extra 5%)

Why Autoship?

  • Save 5% on all future Autoship orders
  • Set your schedule based on your pet's needs
  • No fees, no commitments - skip, change or cancel anytime.

In Stock
FREE 1-3 day shipping

About This Item


  • Sourced and Made in the USA. Composed of 92% meat protein with premium-quality chicken meal.
  • Nutrient-dense recipe that is high in protein and contains low carbs.
  • Fortified with vitamins, minerals, essential fatty acids, protein and amino acids.
  • Made from gluten-free grains for dogs with moderate to high levels of daily activity.
  • Unique VPRO Blend promotes superior digestibility and immune system function.

See More

Nutritional Information

Feeding Instructions


Play Video: Learn More About VICTOR From Our Team of Experts
Learn More About VICTOR From Our Team of Experts

Questions & Answers

43 Customer Questions

I'm not seeing any pictures of the kibble so I wanted to ask - is it normal for this formula to have VERY dark kibble - nearly black in appearance to other formulas?
Answer by ChewyJan 10, 2019
The kibble is dark brown. Attached to this answer is a photo of the kibble.

I looked through all Q&A but didn’t see - are all ingredients US sourced and if not, what countries are specific ingredients coming from?
Answer by ChewyAug 17, 2019
Victor source's their ingredients from valued and trusted suppliers who are dedicated to providing the very highest-quality ingredients available on the market today. The manufacturer will source all of their ingredients including vitamins and minerals within the United States.

Are there legumes peas or potatoes in this food ?
Answer by ChewyFeb 07, 2019
This formula does not contain legumes, peas, or potatoes.

Does this food have any dyes in it? My pup has white hair around her mouth and has been on this food for about four months now. It seems to be darkening the hair around her mouth.
Answer by ChewyOct 14, 2017
This food item does not contain any artificial dyes.

ReviewsWrite a Review

Rated 4.0579 out of 5 stars
570 Reviews
Would recommend to a friend

570 Customer Reviews

Filter by reviews that mention

Rated 1 out of 5 stars
By NOPE on Mar 24, 2023

Made my girl sick

I have been feeding my beagle mix Victor for about 5 years and never had a problem. I wanted to switch her up since she’s getting up in years and tried Nutra Pro. She wouldn’t eat it at first but when she finally did it made her vomit .. Definitely do NOT recommend.

Rated 1 out of 5 stars
By luna on Mar 9, 2023

Made my baby sick

My dog has been on this food all her life, 3 years now, and this last bag made her so very sick, diarrhea and vomiting after eating it. Then to see other reviews and I see this happening to other people's babies as well. I had to switch her to a different brand. Please be aware of Victor's food now.

Rated 1 out of 5 stars
By Christina on Jan 13, 2023

Not a good option

I had found reviews for this food on several websites, and I was looking for something to transition away from puppy food. We gave this a good try, and it seemed to be causing diarrhea. We tried a bland diet and eased back in case it was something else. It ended up not only causing diarrhea but vomiting as well. He's back on a bland diet, and I had to stop at a local store and pick up a more gentle food.

Rated 3 out of 5 stars
By WheatonTerrier on Jan 9, 2023

Product no so.

Third order of the product. As usual, delivery is very prompt. However, this time the bag of food had two large cuts in the sides at the top. Likely box cutter when taking product from manufactures shipment to Chewy and stocking into Chewy. Lost about 4 cups of food in the shipping box.

Rated 4 out of 5 stars
By Vince on Dec 23, 2022

Dogs love it

My dogs love this food and the high protein is grest for my Rottweiler Puppies. The only thing I don't like is that their poop is so dark. If there was ever some kind of internal bleeding it wouldn't be noticeable being that the poo is already so dark

Rated 5 out of 5 stars
By JaneR on Nov 15, 2022

Highly recommend

Would provide a more detailed review but comments are being rejected. Large breed puppy loves this. He is a picky eater. Kibble is about the size of Cocoa Puffs cereal. Does not smell as good as some other kibbles but is plenty appetizing for him. It is an adult food but can be fed to large breed puppies. Highly rated by The Dog Food Advisor.

Rated 3 out of 5 stars
By Dblm on Feb 21, 2023


My dogs like it however they are sensitive and this one caused an itching reaction

Rated 5 out of 5 stars
By CharE on Dec 24, 2022

Speed of Lightning

Breeder sent me home with a bag of Victor Nutra Pro and my pooch has been on it ever since. Good stuff!

Rated 1 out of 5 stars
By 1726098 on Oct 5, 2022

Health issues

Give this to your dog if you want them to have crystals in their urinary tract. This is the only food my dog has been on since he was a puppy, and my vet cringed when I told them he was on Victor.

Rated 1 out of 5 stars
By Brandon on Aug 18, 2022

Horrible QC/packaging control

My dog loves this food, but I refuse to feed it to her when the bag was shipped with a big gash in it and food spilled all inside the box. That's not sanitary. And the shipper box is fully intact, so I don't think this was a shipping issue. It left the warehouse in an unusable condition and nobody thought to grab a sealed bag.