VICTOR Purpose Nutra Pro Dry Dog Food

Rated 4.4184 out of 5 stars
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VICTOR Purpose Nutra Pro Dry Dog Food, 40-lb bag slide 1 of 9
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VICTOR Purpose Nutra Pro Dry Dog Food, 40-lb bag slide 1 of 9

$70.99Chewy Price
$67.44Autoship Price
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About This Item

  • Sourced and Made in the USA. Composed of 92% meat protein with premium-quality chicken meal.
  • Nutrient-dense recipe that is high in protein and contains low carbs.
  • Fortified with vitamins, minerals, essential fatty acids, protein and amino acids.
  • Made from gluten-free grains for dogs with moderate to high levels of daily activity.
  • Unique VPRO Blend promotes superior digestibility and immune system function.
Play Video: Learn More About VICTOR From Our Team of Experts
Learn More About VICTOR From Our Team of Experts

About VICTOR Dry Dog Food

Nutrition for a Variety of Needs

With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.

Always by Your Side

VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.

The VPRO Difference

Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend

VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast

Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes

Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.


Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.


Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.

VICTOR Dry Dog Food

From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.


VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.

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Top IngredientsChicken Meal, Blood Meal Conventionally Dried, Whole Grain Millet...Beef Meal, Grain Sorghum, Whole Grain Millet...Beef Meal, Grain Sorghum, Chicken Fat (preserved with mixed Tocopherols)...Beef Meal, Grain Sorghum, Whole Grain Millet...Chicken By-Product Meal, Whole Grain Ground Corn, Wheat Flour...
Health FeatureImmune Support, Digestive Health, Skin & Coat HealthImmune Support, Digestive Health, Skin & Coat Health...Immune Support, Digestive Health, Skin & Coat HealthImmune Support, Digestive Health, Hip & Joint Support...Hip & Joint Support, Immune Support
Special DietHigh-Protein, Sensitive Digestion, Gluten Free...High-Protein, Gluten Free, No Corn No Wheat No Soy...High-Protein, Gluten Free, No Corn No Wheat No Soy...High-Protein, Gluten Free, No Corn No Wheat No Soy...High Fiber, With Grain
Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All Breeds
Food FlavorChicken, PoultryBeef, MeatBeef, MeatBeef, MeatChicken, Poultry
Food FormDry FoodDry FoodDry FoodDry FoodDry Food

Questions & Answers

48 Customer Questions

I'm not seeing any pictures of the kibble so I wanted to ask - is it normal for this formula to have VERY dark kibble - nearly black in appearance to other formulas?
Answer by ChewyJan 10, 2019
The kibble is dark brown. Attached to this answer is a photo of the kibble.

I looked through all Q&A but didn’t see - are all ingredients US sourced and if not, what countries are specific ingredients coming from?
Answer by ChewyAug 17, 2019
Victor source's their ingredients from valued and trusted suppliers who are dedicated to providing the very highest-quality ingredients available on the market today. The manufacturer will source all of their ingredients including vitamins and minerals within the United States.

Are there legumes peas or potatoes in this food ?
Answer by ChewyFeb 07, 2019
This formula does not contain legumes, peas, or potatoes.

Does this food have any dyes in it? My pup has white hair around her mouth and has been on this food for about four months now. It seems to be darkening the hair around her mouth.
Answer by ChewyOct 14, 2017
This food item does not contain any artificial dyes.

ReviewsWrite a Review

Rated 4.4184 out of 5 stars
478 Reviews
Would recommend to a friend

478 Customer Reviews

Rated 5 out of 5 stars
By Leah on Feb 3, 2022

Top Notch Food

I have raised two puppies on this food. The oldest now being almost three. I have switched to a lower fat% Victor formula since my pups have Schnauzer in them. They are as healthy as can be! Their stools are always perfect. Their coats are soft and shine. I just acquired a miniature Schnauzer pup and he is going to be raised on this brand of food as well. I just cannot say enough good things about this food. We all love it. Check out all the good ingredients for yourself!

Rated 3 out of 5 stars
By DogDad on Jan 27, 2022

Better Get Your Dog Some Laxative!

I got this product because it is very cost effective, and was recommended by a review site I was reading. I opted for the big bag, which was my mistake, because my dog has a hard time getting this stuff out after it goes in. Her stool is black as the night, super dense, and she continues to waddle around as if she's still trying to get something out after she's done. Typically she's able to squeeze a second one out if we go for a long enough walk, but this stuff ins't right for us. I have to believe it is incredibly light in fiber.

Rated 5 out of 5 stars
By none on Feb 13, 2022

Victor 38% protein

I used 24% bag originally, this after three years of using Knetic brand with excellent results. Unfortunately Kenitic was discontinued. This is just first bag, but so far, my three field bred Springers are doing very well. Solid stools and very energetic with good stamina.

Rated 5 out of 5 stars
By GSDlover on Jan 30, 2022

Great for my dog

My GSD was previously on Purina large breed puppy where he was eating 6 cups of food a day at 5 month old and still constantly hungry, pooped an insane amount, and didn't seem that healthy. I switched him to this food and now at just over a year he only needs 3 cups of food a day, is happy, poops much less, and is doing way better!

Rated 5 out of 5 stars
By Tidy on Feb 21, 2022

Bean's dinner

I am integrating this food with my 12 wk pup's former food. The process is going well. I can see an improvement in his poops (firmer). He loves the taste of this kibble.

Rated 1 out of 5 stars
By Chloe on Sep 11, 2021

Moldy? Something is off

I have fed my dogs this for over a year and they do great on it. My review is in regards to the most recent bag i received. Something is off. When i opened the new bag and took a scoop out I immediately noticed the kibbles are smaller a different color. They are lighter and look grainer. I'm not sure if this is due to mold, but due to the big difference in appearance I dont feel comfortable feeding this bag to my dogs. Not sure if anyone has heard of the sickness another brand is causing from a certain formula being off. I dont want to take a chance. Ive contacted Chewy and Victor directly but they havent gotten back to me. Blue cup: New bag, Hand: whats left over from last bag.

Rated 4 out of 5 stars
By Turbo on Oct 20, 2021

Good nutrients but may not taste that good

I like the nutrients in the dog food. The poops are dry and less. Don’t know why my dog refused to eat this, I have to blend other brands or chicken breast to attract him to eat

Rated 5 out of 5 stars
By Dogfood on Oct 18, 2021

Great for puppies and older dogs

My dogs had giardia and we were having a hard time getting their stools to firm up despite treatment, probiotics, etc. I put them on this food and they are doing very well.

Rated 5 out of 5 stars
By Marichu on Aug 30, 2021

New food, better dog

We changed the food of our German shepherd Lola, because she had many allergies and there were hairs from her everywhere, a week after starting to eat she has stopped scratching and you can already see the difference in the floors ... no more hairs from Lola and her poop don't smell so ugly anymore. She really enjoys her new food

Rated 5 out of 5 stars
By GSDpuppy on Oct 3, 2021

It works not bad

Overall I buy this food for the protein content. It’s very hard to find dog food with more than 27%protein at a reasonable price and this dog food has almost twice that for an affordable price.