VICTOR Purpose Performance Formula Dry Dog Food, 40-lb bag

Rated 4.0858 out of 5 stars
$64.99 Chewy Price
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Top IngredientsDried Black Soldier Fly Larvae, Oats, Potato Protein...Beef Meal, Brown Rice, Pearled Barley...Chicken Meal, Whole Grain Sorghum, Brewers Rice...Beef, Peas, Pea Starch...Beef Tripe, Lamb Tripe, Venison Tripe...
Health FeatureDigestive Health, Heart Care, Vitamins & MineralsVitamins & MineralsDental & Breath Care, Digestive Health, Immune Support...
Special DietNo Corn No Wheat No Soy, With GrainNo Corn No Wheat No Soy, Sensitive Digestion, Weight Control...High-Protein, No Corn No Wheat No Soy, Molasses-Free, NaturalGluten Free, Grain-FreeGluten Free, Grain-Free, No Corn No Wheat No Soy...
Breed SizeSmall Breeds, Medium Breeds, Large BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All Breeds
Food FlavorFruits & Vegetables, Sweet PotatoMeat, Beef, BaconBeefMeat, BeefMeat, Beef, Lamb, Venison
Food FormDry FoodDry FoodDry FoodDry FoodDry Food

About This Item


  • Sourced and Made in the USA. Composed of 81% meat protein with premium-quality beef, chicken and pork meals.
  • Ideal for sporting pups and those with high physical demands.

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Nutritional Information

Feeding Instructions


Play Video: Learn More About VICTOR From Our Team of Experts
Learn More About VICTOR From Our Team of Experts

About VICTOR Dry Dog Food

Nutrition for a Variety of Needs

With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.

Always by Your Side

VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.

The VPRO Difference

Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend

VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast

Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes

Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.


Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.


Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.

VICTOR Dry Dog Food

From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.


VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.

Questions & Answers

40 Customer Questions

Does Victor have veterinary nutritionists on staff?
Answer by ChewyFeb 21, 2019
Victor food is formulated with AAFCO correspondence and resources, and also has a full time Nutritionist on staff with a Master of Science degree and holds a Professional Animal Scientist (PAS) certification from the America Registry of Professional Animal Scientists (ARPAS) in companion animals.

Are there any type of peas/pea flour/ pea meal in the new formula?
Answer by ChewyMay 15, 2019
The new formula does not contain peas. For a full list of ingredients please click the nutritional info.

Can I use this in conjunction with a joint supplment (Cosequin)?
Answer by ChewyAug 12, 2020
This food contains 800 mg/kg Glucosamine*(Min.) and 250 mg/kg Chondroitin* (Min.). We encourage speaking with your Veterinarian before adding supplements, for the safest opinion.

I'm glad this product is pea free do you have dog food that isn't grain free?
Answer by ChewyAug 02, 2019
This formula, the Victor Hi-Pro Plush Formula, the Victor Professional Formula, the Victor Select Beef Meal & Brown Rice Formula, Victor Select Nutra Pro Active Dog & Puppy Formula, Victor Multi-Pro Formula, and Victor High-Energy Formula are all pea-free recipes that contains grains.

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