VICTOR Purpose Performance Formula Dry Dog Food

Rated 4.5977 out of 5 stars
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VICTOR Purpose Performance Formula Dry Dog Food, 40-lb bag slide 1 of 9
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VICTOR Purpose Performance Formula Dry Dog Food, 40-lb bag slide 1 of 9

$60.99Chewy Price
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About This Item

  • Sourced and Made in the USA. Composed of 81% meat protein with premium-quality beef, chicken and pork meals.
  • Ideal for sporting pups and those with high physical demands.
  • Nutrient-dense recipe with glucosamine and chondroitin for long-term joint health.
  • Fortified with vitamins, minerals, essential fatty acids, protein and amino acids.
  • Unique VPRO Blend promotes superior digestibility and immune system function.
Play Video: Learn More About VICTOR From Our Team of Experts
Learn More About VICTOR From Our Team of Experts

About VICTOR Dry Dog Food

Nutrition for a Variety of Needs

With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.

Always by Your Side

VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.

The VPRO Difference

Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend

VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast

Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes

Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.


Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.


Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.

VICTOR Dry Dog Food

From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.


VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.

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Top IngredientsBeef Meal, Grain Sorghum, Whole Grain Millet...Chicken Meal, Blood Meal Conventionally Dried, Whole Grain Millet...Beef Meal, Grain Sorghum, Whole Grain Millet...Beef Meal, Grain Sorghum, Whole Grain Millet...Beef Meal, Grain Sorghum, Chicken Fat (preserved with mixed Tocopherols)...
Special DietHigh-Protein, Gluten Free, No Corn No Wheat No Soy...High-Protein, Sensitive Digestion, Gluten Free...High-Protein, Gluten Free, No Corn No Wheat No Soy...No Corn No Wheat No Soy, Gluten Free, Pea-Free, With GrainHigh-Protein, Gluten Free, No Corn No Wheat No Soy...
Health FeatureImmune Support, Digestive Health, Skin & Coat Health...Immune Support, Digestive Health, Skin & Coat HealthImmune Support, Digestive Health, Hip & Joint Support...Immune Support, Digestive Health, Skin & Coat HealthImmune Support, Digestive Health, Skin & Coat Health
Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds
Food FlavorBeef, MeatChicken, PoultryBeef, MeatBeef, MeatBeef, Meat

Questions & Answers

41 Customer Questions

Does Victor have veterinary nutritionists on staff?
Answer by ChewyFeb 21, 2019
Victor food is formulated with AAFCO correspondence and resources, and also has a full time Nutritionist on staff with a Master of Science degree and holds a Professional Animal Scientist (PAS) certification from the America Registry of Professional Animal Scientists (ARPAS) in companion animals.

Are there any type of peas/pea flour/ pea meal in the new formula?
Answer by ChewyMay 15, 2019
The new formula does not contain peas. For a full list of ingredients please click the nutritional info.

How many gallons is in a 5 pound bag of food? I am traveling out of the country and know that my dog will need 3 gallon-size bags of food, but can’t figure out how many pounds that would be.
Answer by ChewyMay 31, 2019
Since Pound (lb) is a unit of Weight used in Standard system and Gallon (gal) is a unit of Volume you won't get an appropriate conversion. However, there is are approximately 40 cups of food in the 5-pound bag.

How much do you really feed your dogs on this food? The bag always states to feed more than necessary.
Answer by ChewyNov 29, 2017
The amounts in the feeding guidelines are intended as guidelines only. We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight. The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. A good place to start is with these guidelines for an average, active, Adult dog fed once daily. Consult a veterinarian for specific weight recommendations.

ReviewsWrite a Review

Rated 4.5977 out of 5 stars
343 Reviews
Would recommend to a friend

343 Customer Reviews

Rated 3 out of 5 stars
By Remy on Jun 11, 2022

this is not acceptable.

i hate leaving poor reviews, but did you ship me a ripped bag of food? or did the package tear because of poor packing? either way, this is not cool, and i expected better quality assurance for items purchased.

Rated 4 out of 5 stars
By MrsA on Mar 16, 2022

Great food

The Victor line of foods are great no peas! Not sure why but anything with peas bothers our dog (loose stools and unhappy anal glands we tried alot of foods). I just wish they had different flavor profiles beef vs chicken. We switched from the Victor classic professional to the purpose performance since our dog didn't seem to care for it anymore. After some research on dog food advisor I picked this one. However they all seem to be the same beef flavor so he still only eats half his food unless it's dressed up with something tasty. Also chewy is expensive. I ordered from chewy because the local place was out of stock and of course I waited until we were almost out to try to by more my fault. Chewy was $5 more than local pet stores not sure why?

Rated 5 out of 5 stars
By KKMARP on Apr 27, 2022

Love Chewy

I love Chewy and my pup (vizsla) loves Chewy. She was raised on Victor food. The breeder started all the puppies on Victor once they were old enough. We have continued with Victor and have tried a few different formulas and she seems to like them all. All in all, we are a happy family!

Rated 5 out of 5 stars
By Jmbv on Mar 26, 2022

Great help in a pinch

This is more about chewy than the dog food itself. Victor dog food is the best have been using it for years, before fancy dog food was in fashion. I was low on food. Car was in the shop, need something to get me through. I ordered 2 small bags and they showed up the next day. I LOVE the chewy service, nothing out there is as good as Chewy. I called my sister to tell her about how great it was. Also told her to order her dog meds via Chewy, she switched yesterday. Cant beat the price or the service. Love you guys.

Rated 5 out of 5 stars
By Br321 on Apr 16, 2022

Great food

We have used Victor for our three German Shepherds since we got each of them at 8 weeks. It was suggested by our breeder and we have had great results with it. They all started on Victor hi pro all stages and now at 6, 4 and almost two years old we switched to Victor Performance as our maintenance food as suggested by our vet.

Rated 1 out of 5 stars
By GhostsMom on Feb 20, 2022

Arrived Already Opened

I have been feeding my dog this food for years and have been ordering it from Chewy for almost a year. Everything was great - my dog loves this stuff. Until today when the bag arrived with 3 holes in it. The box and other items I ordered (two bags of treats which were on top of the bag where the holes are) were completely fine. Whatever caused these holes happened before it was placed in the box. I am now very worried about Chewy’s quality control. I have placed an inquiry with Chewy about this but as this happened today, I have not yet heard back.

Rated 5 out of 5 stars
By Eihpossharpei on Mar 28, 2022

Athletic Picky Eater

My 12 month old Chinese Shar-Pei is extremely picky and we have struggled to get her to eat kibble without HAVING to make it tastier by adding stuff to it. She will actually eat this one on its own! I'm really happy we've found this.

Rated 5 out of 5 stars
By Victor on Feb 21, 2022

My dogs Love it

My dogs are picky eaters!! I always have to put freeze dried toppers on their food or else they won’t eat it. My brother feeds his ginormous dogs this brand/type so I thought I would give it a try. My dogs love, love this brand and type of food. Toppers are now an option instead of a requirement.

Rated 5 out of 5 stars
By elarimore on Jan 27, 2022

Australian Shepherd approved

I was looking for a new dog food to give my two Australian Shepherds after doing some research on grain free dog food and decided to try something different. Both Aussies have allergies so finding something has been difficult. We got this and they LOVE it. Their hair is so much softer and their energy has increased as well. My only wish is that it came in a size between the 12 pound bag and the 40 pound bag. Not a deterrent though.

Rated 4 out of 5 stars
By Ashly on Mar 24, 2022

Great food!

My Malinois loves this food and does very well on it. The only reason I didn’t give it five stars is because man this stuff makes his poop stink. Overall great quality food.