VICTOR Purpose Performance Formula Dry Dog Food
By VICTOR
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$60.99Chewy Price
$57.94Autoship Price
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About VICTOR Dry Dog Food


Nutrition for a Variety of Needs
With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.
Always by Your Side
VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.
The VPRO Difference
Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend
VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast
Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes
Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.

Prebiotics
Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.

Probiotics
Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.
VICTOR Dry Dog Food
From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.
About VICTOR
VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.
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Customer Rating | |||||
Price | $60.99Chewy Price | $67.99Chewy Price | $55.99Chewy Price | $52.99Chewy Price | $57.99Chewy Price |
Autoship | $57.94Chewy Price | $64.59Chewy Price | $53.19Chewy Price | $50.34Chewy Price | $55.09Chewy Price |
Top Ingredients | Beef Meal, Grain Sorghum, Whole Grain Millet... | Chicken Meal, Blood Meal Conventionally Dried, Whole Grain Millet... | Beef Meal, Grain Sorghum, Whole Grain Millet... | Beef Meal, Grain Sorghum, Whole Grain Millet... | Beef Meal, Grain Sorghum, Chicken Fat (preserved with mixed Tocopherols)... |
Special Diet | High-Protein, Gluten Free, No Corn No Wheat No Soy... | High-Protein, Sensitive Digestion, Gluten Free... | High-Protein, Gluten Free, No Corn No Wheat No Soy... | No Corn No Wheat No Soy, Gluten Free, Pea-Free, With Grain | High-Protein, Gluten Free, No Corn No Wheat No Soy... |
Health Feature | Immune Support, Digestive Health, Skin & Coat Health... | Immune Support, Digestive Health, Skin & Coat Health | Immune Support, Digestive Health, Hip & Joint Support... | Immune Support, Digestive Health, Skin & Coat Health | Immune Support, Digestive Health, Skin & Coat Health |
Breed Size | Small Breeds, Medium Breeds, Large Breeds, All Breeds | Small Breeds, Medium Breeds, Large Breeds, All Breeds | Small Breeds, Medium Breeds, Large Breeds, All Breeds | Small Breeds, Medium Breeds, Large Breeds, All Breeds | Small Breeds, Medium Breeds |
Food Flavor | Beef, Meat | Chicken, Poultry | Beef, Meat | Beef, Meat | Beef, Meat |
Lifestage | Adult | Adult | Adult | Adult | Adult |
41 Customer Questions
Does Victor have veterinary nutritionists on staff?
Answer by • Feb 21, 2019
Victor food is formulated with AAFCO correspondence and resources, and also has a full time Nutritionist on staff with a Master of Science degree and holds a Professional Animal Scientist (PAS) certification from the America Registry of Professional Animal Scientists (ARPAS) in companion animals.
Are there any type of peas/pea flour/ pea meal in the new formula?
Answer by • May 15, 2019
The new formula does not contain peas. For a full list of ingredients please click the nutritional info.
How many gallons is in a 5 pound bag of food? I am traveling out of the country and know that my dog will need 3 gallon-size bags of food, but can’t figure out how many pounds that would be.
Answer by • May 31, 2019
Since Pound (lb) is a unit of Weight used in Standard system and Gallon (gal) is a unit of Volume you won't get an appropriate conversion. However, there is are approximately 40 cups of food in the 5-pound bag.
How much do you really feed your dogs on this food? The bag always states to feed more than necessary.
Answer by • Nov 29, 2017
The amounts in the feeding guidelines are intended as guidelines only. We recommend that you keep your dog in ideal body condition and not allow your dog to become overweight. The exact amount of food your dog requires will need to be adjusted according to age, activity and environment. A good place to start is with these guidelines for an average, active, Adult dog fed once daily. Consult a veterinarian for specific weight recommendations.