Hartz True Coat Thick De-Sheds & Softens with Oat Milk, Coconut Oil & Aloe Dog Shampoo, 16-fl oz bottle

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At a Glance

  • Skin & Coat Health
  • Made in USA
  • All Lifestages

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About This Item

Details

  • This shampoo is specifically formulated for breeds with thick, double-layered coats, including golden retrievers, German shepherds, pomeranians, huskies, and more.
  • Contains oat milk, coconut oil, and aloe to soften fur and reduce shedding.
  • This formula is made with naturally derived ingredients to support his healthy skin and coat.
  • Feel good about using a shampoo that is free of harsh chemicals and cruelty-free.
  • Cleanses, hydrates, and deodorizes to bring out your pup's true, natural coat.

Ingredients

Instructions

About Hartz True Coat

Not All Coat Types Are the Same

Not all coat types are the same, so why use a dog shampoo formulated for all coat types? Hartz True Coat dog shampoos were developed especially to meet the needs of your dog’s unique type of coat.

Uniquely Formulated For Your Dog's Coat

Hartz True Coat dog shampoos are uniquely formulated for your dog’s coat type. Available in three formulas customized for different coat types: Thick Coat – De-Sheds & Softens with added Aloe; Short & Smooth Coat - Smooths & Shines with Vitamin E; and Curly or Wavy Coat – Detangles & Conditions with Shea Butter.

Thick Coat

Specifically formulated for breeds with thick, double-layered coats such as Golden Retrievers, German Shepherds, Pomeranians, Huskies, and more. With a unique blend of oat milk, coconut oil, and aloe, True Coat Thick Coat dog shampoo helps to soften the fur and restore its volume while reducing excess shedding.

Short & Smooth Coat

Specifically formulated for breeds with short and smooth coats such as French Bulldogs, Rottweilers, Beagles, Dachshunds, and more. With a unique blend of oat milk, coconut oil, and vitamin E, True Coat Short & Smooth Coat dog shampoo helps nourish and replenish moisture to soothe your dog’s skin while leaving the coat conditioned, healthy, and looking beautiful.

Curly & Wavy Coat

Specifically formulated for breeds with curly or wavy coats such as Poodles, Doodles, Bichon-Frises, Old English Sheep Dogs, and more. With a unique blend of oat milk, coconut oil, and shea butter, True Coat Curly or Wavy Coat dog shampoo helps revive the texture in curls and waves by restoring moisture and keeping fur conditioned and tangle-free.

Formulated for Your Dog’s Coat Type

Natural Ingredients

Made with naturally derived ingredients like coconut oil and oat milk.

Safe & Gentle

With no parabens, phthalates, silicones, dyes, sulfates, or alcohol, True Coat shampoos are gentle on your furry friend.

Cruelty Free

Because Hartz loves dogs just as much as you do, True Coat shampoos are cruelty-free.

Made in the USA

True Coat shampoos are proudly made in the USA.

About Hartz

For more than 95 years, Hartz has been dedicated to creating products that show pets the same unconditional love they give us. Hartz is a leader in quality, innovative products for dogs and cats, including Oinkies, Delectables, UltraGuard, Nature’s Shield, Home Protection, Comfitables, and Groomer's Best brands. Through the Hartz Loving Paws shelter outreach program, Hartz is committed to helping animal welfare organizations that protect and care for pets until they find their forever homes.

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4.7
Rated 4.7 out of 5 stars
360 Ratings
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Customers Mention

Chewy identifies key considerations with the help of artificial intelligence and our veterinarians.

Ease of Use

89% Positive

Effectiveness

96% Positive

Ingredients

96% Positive

Long-Term Benefits

94% Positive

153 Customer Reviews

Rated 5 out of 5 stars
By Allie on Oct 11, 2025

Smells Super Good!

This shampoo keeps my white dog super clean, doesn't irritate his skin, and smells amazing! Me and my dog aren't fans of overly strong scents, and this one smells

This shampoo keeps my white dog super clean, doesn't irritate his skin, and smells amazing! Me and my dog aren't fans of overly strong scents, and this one smells so light/sweet! Definitely a favorite of ours!

Rated 5 out of 5 stars
By Diane on Jan 12, 2026

Shedding.

We have a Lab and he sheds a lot. This shampoo has help keep it under control.

We have a Lab and he sheds a lot. This shampoo has help keep it under control.

Rated 1 out of 5 stars
By Jeanne on Oct 10, 2025

Watered Down

Do not waste your money on this. I washed all 3 of my dogs and used 3/4 of the bottle on one wash. The shampoo was pure water. What a rip off. If I could give

Do not waste your money on this. I washed all 3 of my dogs and used 3/4 of the bottle on one wash. The shampoo was pure water. What a rip off. If I could give 0 stars, I would. DO NOT BUY

Rated 1 out of 5 stars
By Angelica on Sep 2, 2025

Will not purchase again

I didn’t realize this was a Hartz brand product which i wouldn’t have purchased had I known!!! They changed their packaging. I advise pet owners to do your research

I didn’t realize this was a Hartz brand product which i wouldn’t have purchased had I known!!! They changed their packaging. I advise pet owners to do your research on this brand. I used once before realizing what it was, and my dogs are fine, but I will not be using it again.

Rated 3 out of 5 stars
By Laura on Sep 20, 2025

Smells lovely and cleans well

Haven’t noticed a decrease in shedding on German Shepherd Husky cross yet. this has been used in addition to regular deshedding brush, quality dog food and skin

Haven’t noticed a decrease in shedding on German Shepherd Husky cross yet. this has been used in addition to regular deshedding brush, quality dog food and skin coat fish oil additives in food to help control shedding.

Rated 4 out of 5 stars
By Kristen on Jul 18, 2025

Made my dogs fur very soft!

This shampoo worked great on my chihuahua mix! Her coat isn’t nearly as thick as a German shepherd or cattle dog, but she does shed a looot which is the main reason

This shampoo worked great on my chihuahua mix! Her coat isn’t nearly as thick as a German shepherd or cattle dog, but she does shed a looot which is the main reason I decided to try this shampoo. I’ve bathed her 3 times with this now, and there has definitely been an increase of hair I’ve gotten off her since I started using this product (lots of hair left in my bath tub after her baths lol). She still sheds a ton but her coat is smooth and soft and I think she does feel much better after getting bathed with this shampoo than she did with the old shampoo I was using!

Rated 5 out of 5 stars
By Kelly on Nov 18, 2025

Smells good works on double coated dogs

I have 3 double coated dogs and this helps sooooo much with getting their loose hair out much quicker :)

I have 3 double coated dogs and this helps sooooo much with getting their loose hair out much quicker :)

Rated 5 out of 5 stars
By Linda on Sep 30, 2025

Fur so soft

bought this for our German shepherd that sheds a lot. It really helps with the shedding, smells great and makes his fur softer. Would buy again.

bought this for our German shepherd that sheds a lot. It really helps with the shedding, smells great and makes his fur softer. Would buy again.

Rated 5 out of 5 stars
By Sally on Sep 17, 2025

Best Company

So easy to order and my order gets to me so fast. My dogs love their treats. Very good prices on the things my dogs need. So very happy with this company

So easy to order and my order gets to me so fast. My dogs love their treats. Very good prices on the things my dogs need. So very happy with this company

Rated 3 out of 5 stars
By henry on Sep 22, 2025

It’s alright.

It’s alright. But my dog got a rash from this soap. So do your research on your dog before using.. smells good though at least

It’s alright. But my dog got a rash from this soap. So do your research on your dog before using.. smells good though at least