Natural Balance Platefulls Chicken & Giblets Formula in Gravy Grain-Free Cat Food Pouches, 3-oz pouch, case of 24

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Treat your kitty to a plateful of goodness in every bowl with the Natural Balance Platefulls Chicken & Giblets Formula in Gravy Grain-Free Cat Food Pouches. Made especially for kitties with gourmet tastes, it features chicken and chicken giblets as the top ingredients for all the protein your pal needs to thrive—not to mention the irresistible flavor that’ll have him running to his bowl every time. It’s made with wholesome veggies for a boost of antioxidants in every juicy bite, and real broth so it supports urinary health and keeps your kitty hydrated. Since it’s fortified with vitamins, minerals and essential taurine, it makes a complete and balanced diet for adult cats. Plus, it has zero grains or anything artificial. Because foodie or not, he’s a carnivore at heart.

Key Benefits
  • Gourmet, grain-free wet food features high-protein chicken and chicken giblets as the top ingredients.
  • Loaded with wholesome veggies like peas and carrots, and provides a 100% complete and balanced diet for adult cats.
  • Packed with limited carbohydrate sources for highly-digestible energy, and balanced omega-3 and 6 fatty acids for a healthy skin and coat.
  • Fortified with vitamins, minerals and essential taurine to help maintain healthy eyes and heart, plus broth for added hydration.
  • Packed with pride in the USA and made with zero grains, corn, soy, wheat, artificial flavors, colors or bleached ingredients.

See all items by Natural Balance

  • Item Number
  • Packaging Type
  • Food Texture
    Chunks in Gravy
  • Lifestage
  • Food Form
    Wet Food
  • Special Diet
    Grain-Free, No Corn No Wheat No Soy
Nutritional Info

Chicken Broth, Chicken, Giblets, Carrots, Peas, Dried Egg Whites, Ground Dried Peas, Potato Starch, Natural Flavor, Guar Gum, Potassium Chloride, Ground Flaxseed, Salmon Oil (Preserved with Mixed Tocopherols), Sodium Acid Pyrophosphate, Tetrasodium Pyrophosphate, Minerals (Iron Proteinate, Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Potassium Iodide, Sodium Selenite), Sodium Carbonate, Vitamins (Vitamin E Supplement, Thiamine Mononitrate, Niacin, D-Calcium Pantothenate, Vitamin D3 Supplement, Pyridoxine Hydrochloride, Riboflavin Supplement, Vitamin A Supplement, Vitamin B12 Supplement, Folic Acid, Biotin), Pumpkin, Spinach, Parsley, Dried Kelp, Choline Chloride, Cranberries, Taurine, Sodium Phosphate, Sodium Hexametaphosphate, Dl-Methionine, Yucca Schidigera Extract, Rosemary Extract.

Caloric Content

896 kcal/kg, 76 kcal/pouch

Guaranteed Analysis
Crude Protein8.0% min
Crude Fat3.5% min
Crude Fiber1.0% max
Moisture82.0% max
Taurine0.05% min
Omega-6 Fatty Acids0.6% min
Omega-3 Fatty Acids0.08% min
Feeding Instructions

Adult Cat: Feed 2 pouches per 5 lbs of body weight per day.

Your cat should always have access to clean, fresh water. Feed at room temperature and refrigerate unused portion. Feed according to the age, size and activity of your cat.

Transition Instructions

When switching your pet's diet, we recommend transitioning from the current diet to any new Natural Balance Formula over a 5-7 day period. Replace 25% of the current diet with new Natural Balance Formula each day until they are fully transitioned. If you do not have any of your current formula to mix, reduce the amount of formula fed for the first few days, feeding smaller more frequent meals and increase over time. If your pet is more sensitive to change, please allow 10-14 days to fully transition onto the new formula.

Pouched Perfection

Natural Balance Platefulls formulas feature carefully crafted grain-free recipes in a delectably delicate sauce. Premium proteins are combined with nutrient-rich vegetables, oils, vitamins and minerals for a complete and balanced adult cat diet. And the convenient pouches are easy to open and serve.

Natural Balance Platefulls
High-Moisture Diet

Fourteen Flavorful Formulas

Give your cat the variety she craves with fourteen flavorful formulas to choose from, all high in protein with absolutely no soy or wheat or artificial flavors or colors. And since they're rotational-diet friendly, you can feed a different flavor every day.

High-Moisture Diet

High-moisture diets are critical for maintaining your cat's health and well-being. Featuring high levels of moisture compared to dry cat food, these recipes help to promote healthy kidneys as well as a healthy liver, digestive tract and urinary tract.

High-Moisture Diet

Fresh, Whole Food Ingredients



Powerful antioxidants, loaded with phytonutrients and vitamins A, K and C.



Great source of iron, vitamins A and K, potassium, magnesium, and phosphorus.



An incredible source of omega-3 fatty acids for skin and coat health.

About Natural Balance

Natural Balance was founded in 1989 with a philosophy of providing pets and their owners "the food for a lifetime." Their goal is to create pet food based on sound scientific principles and nutritional truths. Today, Natural Balance proudly offers a selection of premium dog and cat foods that are used and respected by top trainers, rescues and caring pet owners who want the very best.

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About Natural Balance
Rating: 4.2 of 5 stars 51 Reviews 51 Reviews 4.3 out of 5 Stars

92% Recommend

92% of reviewersrecommend this product

Rating: 4.2 of 5 stars 4.3 / 5

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51 Reviews

Showing 1-10 of 51 Reviews

  • 5 out of 5 stars

    Finally Found a Cat Food She'll Eat

    By samantha21 on Jun 25, 2020

    We had to take my mother-in-law's cats after she went into an assisted living facility. One of them had severe stomatitis and we had to have all of her teeth pulled. After that the ONLY food she would eat was Nutro-Max and they discontinued it. I've gone through several brands without success. Finally, I tried Natural Balance and she loves it, especially the gravy! It's more expensive than most, but has high quality ingredients and is well worth it. The only thing I don't like is the packet. It tears open until I get to the end and I have to use a scissors. If I pull hard, the ingredients spill out. But that's not a deal breaker.

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  • 5 out of 5 stars

    My cats love these pouches and Chewy deliveries are reliable

    By Yums on Apr 22, 2020

    My 3 cats love these Platefulls by Natural Balance. (wish they came in recyclable containers). I try to use Chewy when I can instead of the big "box" companies (you know who). Chewy manages to get shipments to customers timely even in this pandemic.

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  • 1 out of 5 stars

    Cats ate it once

    By Jerry on Jun 3, 2020

    They ate it once, and would not touch it a day later, or a week later.

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  • 3 out of 5 stars

    Cats not so sure about this one

    By psycle on Jun 4, 2019

    the cats were not sure about this one, but eventually seemed to enjoy it. probably not the product, most likely finicky cats!!

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  • 5 out of 5 stars

    My kitty Lucy loves it.

    By Bittysmoms on Apr 21, 2019

    Lucy is battling pancreatitis right now and I got this for that reason. She really liked it, it is a less expensive alternative to the prescription food and she’s tolerating it well and keeping her food down.

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  • 4 out of 5 stars

    My cats likes it!

    By Nickybuff on Jan 10, 2019

    My cats do enjoy the natural balance although my older cat has some difficulty chewing the larger pieces. I cut the pieces up so he can eat them more comfortably. This also produces more juice for him also.

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  • 5 out of 5 stars

    Picky cat loves this food!

    By Marcie on Mar 31, 2019

    Very soft and lots of gravy. Ingredients are healthy and grain free.

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  • 5 out of 5 stars

    Natural Balance Platefulls always a good choice

    By ZeeBop on May 28, 2018

    We started all of our cats, as kittens, on Natural Balance foods and they grew up healthy and strong. The problem with our cats now is that they are extremely fussy and so we have to switch brands between Natural Balance and other quality foods regularly so they don't get bored. They usually love the Platefulls though and we often return to them.

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  • 5 out of 5 stars

    Great food

    By Mack on Aug 17, 2018

    I’ve been feeding Natural Balance Platefulls to my 11 year old kitty for a few years now and she loves it.

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  • 1 out of 5 stars

    Don't make em like they used to

    By Gandalf on Apr 22, 2018

    I guess Natural Balance changed their formula in the past few weeks. My cat absolutely loved the Platefulls chicken and sweet potato, so I ordered a box of that and of this chicken and giblets. He will only lick the gravy but will not touch the "meat." Waste of money, and quite frustrating. I don't know what's going on at Natural Balance these days but it isn't good. I only tried these because they were out of stock on the duck/pea limited ingredient cans. Buyer beware.

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