Purina ONE True Instinct Natural High Protein with Real Turkey & Venison Dry Dog Food, 15-lb bag

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At a Glance

  • High-Protein
  • Natural
  • High Fiber
  • Non-GMO
  • Skin & Coat Health
  • Immune Support
  • Hip & Joint Support
  • Heart Care
  • Vitamins & Minerals
  • Made in USA
  • All Lifestages
  • All Breeds

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About This Item

Details

  • Real turkey and venison help deliver 30 percent protein that helps support strong muscles, including a healthy heart.
  • Made with added vitamins, minerals, and nutrients and no poultry by-product meal or artificial flavors or preservatives.
  • Every ingredient has a purpose—the high-protein formula offers 100% nutrition for adult dogs with zero fillers.
  • Omega-6 fatty acids help support his healthy skin and radiant coat, and 4 antioxidant sources support a strong immune system.
  • Complete and balanced dog food kibble for adult dogs crafted in Purina-owned US facilities.

Ingredient Information

Feeding Instructions

Learn More About Purina ONE From Our Team of Experts

About Purina ONE True Instinct

Protein-Rich Dry Dog Food

Purina ONE True Instinct dry dog food is crafted to be closer to what nature intended. It’s high-protein nutrition made with real meat and other natural ingredients along with added vitamins, minerals, and nutrients. These dry food recipes contain up to 32% protein to support healthy energy and strong muscles, with no poultry byproducts and no artificial flavors or preservatives.

High-Protein Dry Dog Food and So Much More

High-Protein Nutrition

Contains up to 32% protein to support healthy energy and strong muscles.

Made With Real Meat

Real meat is always the #1 ingredient.

2x Tender Meaty Morsels

True Instinct dry food is packed with twice as many tender meaty morsels as Purina ONE Lamb & Rice formula.

Natural

These natural dry dog food recipes are fortified with added vitamins, minerals, and nutrients.

About Purina ONE

Purina ONE offers wet and dry food—all made with real meat—in a variety of formulas and flavors. It’s great nutrition today and for a lifetime of good health. You may even notice visible differences in your dog’s health in as little as 28 days. Purina ONE is produced in U.S. facilities, where they make food that’s good for your dog and good for the environment, reducing water usage and using renewable electricity where possible.

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Questions & Answers

44 Customer Questions

What type of deer is used for this recipe and where does Purina source the venison from? Due to the entire white-tailed deer population being an endless host reservoir for the SARS-CoV-2 and its variants, it is extremely important to verify venison is guaranteed not taken from infected meat sources.

Answer by heather • Feb 02, 2023
I can't imagine that purina hires people to go out and hunt for wild deer so they can make their products. There are deer farms throughout the country, and just like other farms, there are regulations in place to ensure diseased livestock are not being processed for food supply. It is no different than beef or chicken as far as things like disease control go.

How many cups per pound?

Why is this food listed as all life stage when it is a adult maintenance formula?

Is this "grain Free"?

Answer by Chewy • Oct 02, 2018
This formula is not grain-free. For a complete list of ingredients, click the “Nutritional Info” tab, next to the “Description” tab, just under the product photos.  
Reviews
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4.6
Rated 4.6 out of 5 stars
7330 Ratings
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Customers Mention

Chewy identifies key considerations with the help of artificial intelligence and our veterinarians.

Digestibility

85% Positive

Ingredient Quality

88% Positive

Nutritional Content

87% Positive

Palatability

84% Positive

3011 Customer Reviews

Rated 1 out of 5 stars
By Toni on Jan 27, 2026

What's up Purina?

I have been buying the 36 lb bag of dog food for quite some time now. Normally it fills up my 20 lb food container & my 10 lb food container & there is ALWAYS SOME

I have been buying the 36 lb bag of dog food for quite some time now. Normally it fills up my 20 lb food container & my 10 lb food container & there is ALWAYS SOME LEFT OVER. This bag however only filled up the 2 containers. NOTHING LEFT OVER. Now according to my math a 20 lb container + a 10 lb container = 30 lb. There should be 6 lb left over. I have 0 lbs left over. Which isn't normal. Like I said I've been buying this dog food for a while. The math doesn't math here. So my question is what's up with that. I guess I will start weighing my dog food when it arrives. Not cool Purina. Not cool at all.

Rated 5 out of 5 stars
By Marge on Feb 3, 2026

Service right at my door step.

I am elderly, 71 to be exact and really appreciate not having to search stores for a 15 lb. bag of my dogs' favorite dry food. I cannot carry the larger bags to

I am elderly, 71 to be exact and really appreciate not having to search stores for a 15 lb. bag of my dogs' favorite dry food. I cannot carry the larger bags to my car, therefore I can't purchase them, even if I do find that variety. Since my pets mean the world to me as I have been a widow for 4 years now, I need them to have the best possible kibble in their diets. Therefore, I appreciate having a reputable company delivering this trusted dog food. Thank you, Marge

Rated 5 out of 5 stars
By Myriam on Jan 21, 2026

My Livestock Guardian dogs like Purina One

I leave Purina One available to my young dogs as a free feed. They also get generic and varied raw food from the ranch. Free feeding keeps my working dogs from

I leave Purina One available to my young dogs as a free feed. They also get generic and varied raw food from the ranch. Free feeding keeps my working dogs from gobbling up food as soon as it is given and remove the stress and need for resource guarding from other members of the pack. It also teaches them to protect the livestock from aerial predators, like ravens who want to steal their food. Purina one helps me make sure my dogs have access to all the vitamins and minerals that might be missing at times from their diet.

Rated 1 out of 5 stars
By Kimberly on Jan 19, 2026

Disappointed in Product.

The delivery was confusing; it was initially said to be out for delivery, but later in the day, it was switched to 'still in transit'. Had to call Chewy to find

The delivery was confusing; it was initially said to be out for delivery, but later in the day, it was switched to 'still in transit'. Had to call Chewy to find out which was correct. Thankfully, I got it the next day. However, this bag of food was extremely disappointing as I am about a 1/4 through the bag and still no real meat pieces as there should be. I have been feeding my dogs this food faithfully and never had an issue until this bag.

Rated 5 out of 5 stars
By Coopers Mom on Feb 12, 2026

Cooper loves his food

For so long we had trouble finding the right brand for our Corso Pit mix, however Purina One True Instinct Real Turkey & Venison he cannot get enough of. We have

For so long we had trouble finding the right brand for our Corso Pit mix, however Purina One True Instinct Real Turkey & Venison he cannot get enough of. We have tried so many different foods (safely) to try to get him to finish the bowl- with True Instinct he eats his recommended amount!

Rated 5 out of 5 stars
By Mary on Jan 14, 2026

My dogs love it

One of my dogs has allergies. Vet recommended this as a not-too- pricey food for her that would serve the same purpose as the higher end foods. Not only are her

One of my dogs has allergies. Vet recommended this as a not-too- pricey food for her that would serve the same purpose as the higher end foods. Not only are her allergies now under control, she asks for her dog food. That is not something she does. Fur looks good, weight is good, poo looks fabulous and is easy to clean up. Thanks, Purina, for a food my dogs enjoy and thanks, Chewy, for delivering it. My furfamily and I appreciate it.

Rated 5 out of 5 stars
By Kathy on Dec 30, 2025

Picky eater is happy!!

My 3 year old Golden is such a picky eater and has sometimes gone for 2 days without eating anything. I’ve tried numerous different dry foods and have always had

My 3 year old Golden is such a picky eater and has sometimes gone for 2 days without eating anything. I’ve tried numerous different dry foods and have always had to add SOMETHING just to get him to eat. My son offered to let him try a scoop of his dog’s food and he gobbled it up. It was Purina One True Instinct High Protein Turkey and Venison. I ordered a bag and he absolutely loves it! No more stress worrying if he’s going to eat or not.

Rated 5 out of 5 stars
By Haley on Jan 31, 2026

My girls love this food!

My dog cedar is extremely picky about what she eats. She is a German shepherd mix and they are known for their stubborness with food. She scarfs this right down

My dog cedar is extremely picky about what she eats. She is a German shepherd mix and they are known for their stubborness with food. She scarfs this right down with no prompting! Both my girls coats are nice and shiny and no skin issues. Love it and will continue to purchase!

Rated 5 out of 5 stars
By Denise on Feb 6, 2026

Pups love it

We signed up for auto delivery. This brand has worked really well for my dogs especially as they’ve aged (10 yrs old). No issues with digestion, which has occurred

We signed up for auto delivery. This brand has worked really well for my dogs especially as they’ve aged (10 yrs old). No issues with digestion, which has occurred with other brands. Our pups love it - not a kibble is left in their bowls.

Rated 5 out of 5 stars
By Patricia on Feb 1, 2026

Ate every bite

My fussy golden ate every bite of this food. He smelled it and finished the bowl shortly after it was placed in front of him. Normally he would just walk away

My fussy golden ate every bite of this food. He smelled it and finished the bowl shortly after it was placed in front of him. Normally he would just walk away from his food; not anymore! He loves this flavor with real turkey and venison!