Victor Hi-Pro Plus Formula Dry Dog Food

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40-lb bag
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Victor Hi-Pro Plus Formula Dry Dog Food contains high levels of protein and energy with only 30% carbohydrates in an all-natural flavor that dogs love. This super-premium food is naturally formulated with added vitamins, minerals and other scientifically advanced ingredients that work together to support strong and healthy immune and digestive systems. As with all Victor dog foods, this formula has no corn, wheat, soy or glutens, and is also GMO-free.

Key Benefits

  • 88% of the protein in this recipe comes from meat, poultry and fish. It is a nutrient dense formula that packs high levels of protein and energy
  • Features Omega 3 & 6 fatty acids along with Vitamin E to support a shiny and healthy skin & coat
  • Multiple scientifically advanced ingredients are included in the formula that work to support excellent digestive and immune system health
  • This no corn, wheat, soy or gluten formula is also free from processed grain by-products such as rice bran and wheat midds
  • The result is a highly digestible food that will require less food intake to meet energy demands and yield minimal stool volume

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  • Item Number
  • Weight
    40.0 pounds
  • Breed Size
    All Breeds, Small Breeds, Medium Breeds, Large Breeds
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    High-Protein, Gluten Free, No Corn No Wheat No Soy

Nutritional Info


Beef Meal, Grain Sorghum, Chicken Meal, Chicken Fat (preserved with mixed Tocopherols), Pork Meal, Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Whole Grain Millet, Dehydrated Alfalfa Meal, Flax Seed (source of Omega 3 Fatty Acid), Feeding Oat Meal, Yeast Culture, Natural Chicken Flavor, Potassium Chloride, Dried Kelp, Salt, Montmorillonite, Tomato Pomace (source of Lycopene), Dried Carrot, Choline Chloride, Dried Chicory Root, Taurine, Zinc Amino Acid Complex, Hydrolyzed Yeast, Vitamin E Supplement, Iron Amino Acid Complex, Manganese Amino Acid Complex, Ferrous Sulfate, Zinc Sulfate, Selenium Yeast, L-Carnitine, Vitamin A Supplement, Vitamin D Supplement, Copper Sulfate, Vitamin B-12 Supplement, Niacin Supplement, D-Calcium Pantothenate, Thiamine Mononitrate, Biotin, Magnesium Amino Acid Chelate, Riboflavin Supplement, Calcium Iodate, Pyridoxine Hydrochloride, Lecithin, Fructooligosaccharide, Folic Acid, Dried Enterococcus Faecium Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Dried Aspergillus Niger Fermentation Product, Dried Bacillus Subtilis Fermentation Product, Yucca Schidigera Extract, Citric Acid, Rosemary Extract.

Caloric Content

3,895 kcal/kg, 450 kcal/cup

Guaranteed Analysis
Crude Protein 30.0% min
Crude Fat 20.0% min
Crude Fiber 3.8% max
Moisture 9.0% max
Linoleic Acid (Omega 6) 2.6% min
Zinc 150 mg/kg min
Selenium 0.4 mg/kg min
Vitamin E 150 IU/kg min
Linolenic Acid (Omega 3) 0.4% min
L-Carnitine 50 mg/kg min
DHA 0.1% min

Feeding Instructions

Weight Daily Feeding (cup)
10 lbs 1
20 lbs 1 1/4
30 lbs 1 3/4
40 lbs 2 1/2
60 lbs 3 1/4
80 lbs 3 3/4
100 lbs 4 1/2

Increase feed intake 1/2 cup for each 20 lbs over 100 lbs

Amounts are recommended for Adult dogs with moderate levels of activity and no adverse weather conditions. These are guidelines and should be adjusted as needed to maintain optimum body condition.

Puppies: Puppies will typically start nibbling moistened dog foods at 3 - 4 weeks of age. Feed as much as the puppy will clean up in 20 minutes in 4 feedings intervals throughout the day. You may mix with water, broth, or milk at a ratio near 3 parts food and 1 part liquid. Do not leave moistened food out for more than 30 minutes to ensure product freshness. Puppies will be weaned from milk by 8 weeks of age. Continue to feed up to 4 times per day, and within a few months, the puppies can be transitioned to a self - feeder until about 1 year of age. At this point feed so as to maintain good body condition using the feeding chart as a guide.

Pregnant and Nursing: Energy requirements are continually changing during stages of gestation and lactation and may require up to 4 times recommended levels of intake to maintain good body condition. Feed an amount needed to maintain good body condition of your female dog.

Transition Instructions

Days Other Food Victor Hi-Pro Plus
1 - 3 75% 25%
4 - 6 50% 50%
7 - 9 25% 75%
10+ ? 100%

It is best to make a transition from one brand of dog food to another over a period of a week to 10 days. Gradually replace your current food with Victor formula increasing the percentage of the mix to 100% within 7 - 10 days.

Frequently Asked Questions

What kind of preservatives are used in VICTOR?

VICTOR is made with only Natural Plant Based Preservatives. A unique blend of mixed tocopherols for superior free radical absorption and of botanically-sourced antioxidants are added to the protein and fat ingredients we use to stabilize and naturally prevent oxidative damage. No artificially based preservatives are added to our product.

Why is it so important that there is no corn, wheat, or soy in VICTOR?

Corn, Wheat, and Soy have all been identified as potential allergens for some dogs and cats.

Where can I find the Lot Code and Best By date on a bag of Victor?

The Lot Code Number and Best By Date can be found on the back side of the bag (New Poly Packaging) above the VICTOR Logo near the top or (Older Paper Packaging) near the bottom seal below the labeling. The Best By Date is one year from the date the product was packaged for what should still be suitable to be fed up to that date as a guideline. Provided the product has been in favorable conditions will determine how suitable for consumption it should be. Keeping the product from being exposed to excessive heat for any amount of time is the best way to maintain the expected shelf life of one year.

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Perfect for Everyday Diets

Victor Multi-Pro, Super Premium Select and Senior Healthy Weight dog foods are naturally formulated to support the overall maintenance and general health of your favorite pup. These recipes are packed with USA-sourced proteins including salmon, beef, chicken, pork or ocean fish. Plus, innovated supplements are included to support healthy lifestyles, excellent digestion and strong immunity.

Perfect for Everyday Diets
Each Recipe Is Special

Each Recipe Is Special

Multi-Pro is the perfect formula to support strong muscle growth and healthy weight management at any stage. And Super Premium Select is made with whole grain brown rice for well-balanced nutrition. Senior Healthy Weight, specially formulated for senior dogs who may be a little less active or overweight, boasts added glucosamine and chondroitin that work together to support long-term joint health in your mature pet.

Made With Gluten-Free Grains

These savory blends are free of corn, wheat, soy and gluten, as well as processed grain by-products. They're enriched with healthful omega-3 for healthy skin and coat, as well as prebiotics for better digestion and antioxidants to support your dog's immune system. The result is a highly digestible food that requires less intake to meet energy demands and yields minimal stool volume.

Made With Gluten-Free Grains
Scientifically Advanced Supplements

Scientifically Advanced Supplements

Not only are Victor dog food recipes brimming with abundant amounts of lip-smacking flavor, they are also made with sufficient levels of patented organic zinc and organic selenium-enriched yeast, which is absorbed and metabolized as amino acids. These supplements are easily absorbed by the body as protein and play an essential role in your pet's metabolism, normal growth and reproductive efforts.

About Victor Super Premium Pet Food

Victor Super Premium Pet Food has been making nutritious pet food since 1950 and was acquired by Mid America Pet Food in 1998, a family-operated company located in Pleasant, Texas. Victor products are produced in the USA with 80% of all ingredients sourced within a 200-mile radius of the facility. All recipes are free from corn, wheat, soy and glutens, and most are GMO-free as well.

Shop Victor

About Victor Super Premium Pet Food

Customer Reviews

268 reviews 268 Reviews 4.8 out of 5 Stars

99% Recommend

99% of reviewersrecommend this product

4.8 / 5
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  • Super quality

    By on

    I thought it won't be as good as the grain free formula but i was wrong. My dogs have better results with this formula than any other ive tried before . Small and hard stools, lot of energy and delicious. Unfortunately one of my dogs is growing too fast and gaining weight too quickly. So im gonna move this one to another formula. Ill keep the rest in this formula untill they are fully grown and need lest nutritional content My advice .if your dogs need high nutritional content and extra energy try this and forget is not grain free cause this is it in dog quality food . and grains are not from corn nor wheat.

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  • Awesome Dog Food

    By on

    I struggled to get my dog to gain some weight because he never wanted to eat too much of his previous food (Hills Science Diet and Ideal Balance). I work as a vet tech and those foods are good quality but for my dog he was always very gassy. I switched to the Victor food and he was finally able to gain muscle and put some healthy weight on! He loves this food and he is a super active dog. I would recommend this food for anybody that has a dog with skin issues or a agility/working dog!!

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    By on

    Both of my dogs do really well on Victor. My little 30# dog seems to have a sensitive tummy, on Victor he doesn't seem to have his issues any longer. All the different blends are of top quality ingredients, just read the ingredients and determine which is best for your dog(s). I had mine on Hero with the added Glucosamine and Chrondoitin (sp), which is great for growing dogs and older dogs. My dogs receive this as a separate supplement, so I changed over to this one, they are both very active and seem to thrive on Victor.

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  • Dogs liked it.

    By on

    I feed Victor Professional and tried a couple of bags of this because of higher protein and fat content (for winter). My dogs liked it. My only complaint is the kibble bites are too small. I own giant breeds and prefer larger kibble size - better for them to chew and less waste. I wish Victor would produce a larger kibble variety.

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  • Great for active dogs

    By on

    I've tried a ridiculous amounts of dog foods for my active weight pulling and sporting dogs. Everything from orijen to diamond and NOTHING works as well for my dogs as Victor. Small stools, they build muscle like they should and it's easy for me to regulate their weight with this feed. My inactive pet eats this too just a lot less. Absolutely love it! And chewy is extremely quick with delivery.

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  • Great for sporting dogs.

    By on

    My English Setter has thrived on this food. I switched from pro plan sport after a negative experience with it (I still believe its a quality product) and couldn't be happier. I hunt four days a week during the season and my dog is always ready to hit the grouse woods the next day. I'd caution against feeding this food to a non working dog. It can pack on the pounds quickly.

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  • Grateful dog parent

    By on

    My dog milo never really liked eating. He would eat but never much I tryed other brands then I called chewy to place a order of cat food and told the nice lady my issus with milo she said to try this dog food I got it and milo loves it. He does his happy dance when I pick up his bowl and put food in it now. THANK YOU Chewy.... Woof woof from milo too

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  • Good food, great price

    By on

    I feed and recommend Victor for all my dogs. I bred one litter of show/performance dogs, and they were weaned onto Victor, and also go home with samples. The majority of my puppy owners still feed Victor. (pups just turned a year old!) My dogs do performance and conformation, and this food gives them the energy they need to succeed! Their muscle definition and energy levels are through the roof. I would not recommend this specific formula for sedentary pets, as it may encourage weight gain. Victor has plenty of other formulas to choose from, however.

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  • Softest Lab You've Ever Pet

    By on

    My lab puppy is 4 and a half months old. I've been feeding her the Victor Hi-Pro Plus since we've brought her home. She's the softest, shiniest lab I've ever felt. Some of our friends are even switching their dogs food to this brand because they've noticed how nice her coat is.

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  • Our new puppy loves this food!!!

    By on

    Victor food has been around since 1950, so if that isn't testimonial enough, our puppy loves the small dark brown crunchy kibbles. We offer her both wet food and dry and she always goes for the dry food, Victor, first. She is growing up very fast and has lots of energy.

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