VICTOR Purpose Ultra Pro Grain-Free Dry Dog Food, 30-lb bag -

VICTOR Purpose Ultra Pro Grain-Free Dry Dog Food

Rated 4.6051 out of 5 stars

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$78.27Chewy Price
$80.99Chewy Price
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$2.72 (3%)
$74.36Autoship Price
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Why Autoship?

  • Save 5% on all future Autoship orders
  • Set your schedule based on your pet's needs
  • No fees, no commitments - skip, change or cancel anytime.

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About This Item


  • 100% free of grains, making it a great option for dogs with certain food sensitivities.
  • Nutrient-dense and made with protein-rich ingredients like beef meal, chicken meal, pork meal and fish meal.
  • Packed with vitamins, minerals, amino acids, essential fatty acids and protein.
  • Unique VPRO Blend promotes superior digestibility and immune system function.
  • Made in the USA.

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Nutritional Information

Feeding Instructions


Play Video: Learn More About VICTOR From Our Team of Experts
Learn More About VICTOR From Our Team of Experts

About VICTOR Dry Dog Food

Nutrition for a Variety of Needs

With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.

Always by Your Side

VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.

The VPRO Difference

Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend

VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast

Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes

Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.


Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.


Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.

VICTOR Dry Dog Food

From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.


VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.

Questions & Answers

19 Customer Questions

I am looking into switching my dogs to Victor Ultra Pro. One of them is a 5yr lab who is docile, we do walk everyday/swims in summer. Also have 13 yr old terrier Who is the same. For the most part they are not high energy but playful and walk everyday. I don’t want to switch if not active enough.
Answer by ChewyMar 28, 2018
The protein levels in the food are very high, we wouldn't recommend the Ultra Pro for your older dog since it is better for older dogs to have lower protein levels.

about how many cups of food are in a 30lb bag?
Answer by ChewyFeb 16, 2018
There are approximately 120 cups of food in a 30 pound bag.

What is the percent of carbohydrates in this formula?
Answer by ChewyNov 01, 2019
This formula has a total carbohydrate content of 19.2%.

What source is the blood meal? And what are sources of the natural flavors?
Answer by ChewyJul 12, 2019
All blood meal is sourced from Mount Pleasant, Texas from a USDA inspected facility. The natural flavor is derived from organ meat.

ReviewsWrite a Review

Rated 4.6051 out of 5 stars
195 Reviews
Would recommend to a friend

195 Customer Reviews

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Rated 1 out of 5 stars
By boxermom on Mar 3, 2023

Have my dogs diarrhea

If your dog already has sensitive stomachs.. I would not recommend... This food gave both my boxers extremely diarrhea... I had high hopes for this food to help me add a few pounds to one of my dogs.. guess I'll be looking for something else 😞

Rated 5 out of 5 stars
By Destiny on Oct 22, 2022

My dogs love it

I have 4 dogs, all different breeds, sizes, life stages, and activity levels (2.5yr old/150lb American Bully, 4yr old/60lb Siberian Husky, 9yr old/15lb Pomeranian, and a 1.5yr old/10lb Chiwiennie). They all eat Victor and love it! The kibble is small size pebbles, so even my small old man dog doesn't struggle chewing it. All dogs have nice coats and regular bowel movements (never lose). They all have clean bills of health too. This food has been perfect for them and has been on autoship with Chewy for the past 2.5 years. I'm so glad Chewy carries it, as it is getting harder and harder to find near by.

Rated 5 out of 5 stars
By saltydawgmomma on Sep 1, 2022

Good enough for my picky eater

I cannot believe it! Finally have found a high quality grain free food that my picky eater eats. I do not want to jinx it but so far she has cleaned her bowl at every meal.

Rated 5 out of 5 stars
By Meeko on Jan 23, 2022

Great Choice of Dry Food

This food IS THE BEST!! I absolutely love this dry food for my 1&1/2 year old male Akita! He gets great source of protein with NO Grain and doesn't need any vitamins for supplement because it has everything you need for a large breed. It saves me money because I don't need to spend on canned food because my dog loves the taste! This is my new dog food!! I HIGHLY RECOMMEND IT!!

Rated 1 out of 5 stars
By jenave on Nov 18, 2021

you need a dog laxative? this is it.

I put my dogs on this food because I have heard great things about it and saw some great reviews. I noticed that the food was very dark whenever I purchased it, but didn’t think much of it. My dogs normally do really well and don’t have many accidents inside. We do have a 1 year old who still has accidents occasionally, but nothing crazy. After I started feeding them this food they are constantly using the bathroom and it is nothing but black liquid. I thought at first they just were getting used to it, but it has continued. They are having more accidents in the middle of the night and seems that they can’t control it very well. My 3 yr old is having accidents in the crate which has NEVER happened (even as a puppy).They have both lost weight and seem generally less energetic. I will be taking them off of this food without finishing half the bag. Total waste of money. I would definitely not recommend this food unless you want them to have runny poo every 30 mins.

Rated 5 out of 5 stars
By Poncho on Dec 1, 2021

Great product

The dogs love it. Costly but worth it. The dogs doesn't shed as much and I can see a difference already with how they are looking.

Rated 5 out of 5 stars
By Sammy on Sep 22, 2021

Grt csr experience

Great customer service ,dogs had bad experience called chewy and csr Lin did a refund due to the issue food caused gsp dogs to have. Ty ! Hoping this nxt kind is the charm.

Rated 4 out of 5 stars
By Scarletrose on Jul 30, 2021

Seems to be working

When I called Chewy about my Sharpei not wanting her food anymore the nice sales person I spoke to told me her dog was like that and she had switched to the Victor. So far so good. My girl is eating 3 times a day now.

Rated 5 out of 5 stars
By roycey on Apr 20, 2021

my dog has done well on it!

This food was recommended to me by a canine nutritionist due to the protein content and all the different meats in it. It did take a few weeks of adjusting to such a rich food but he’s done very well on it and it will be in our rotation of good quality foods!

Rated 5 out of 5 stars
By sosa on Jun 7, 2021

High quality food

Tried lots of foods for my dog and until i came across this victor ultra pro and lots of protein and fat and my dog fell in love.