Editorial guidelines

Editorial guidelines

About Us


At Chewy Education, we’re here to help pet parents make confident decisions when it comes to caring for their pets. Our content is engaging, original, and grounded in expert advice—always with practical solutions that you can actually use. 

Our comprehensive library focuses on pet-first topics, including health and wellness, inspiration, entertainment, and training advice, while seamlessly incorporating highly rated, expert-recommended products to help pet parents accomplish their goals.

Editorial Principles


Chewy is committed to publishing accurate, relevant, and approachable content to educate and inspire pet parents. When we create content, we follow set guidelines:

We rely on expert sources

We interview experts including veterinarians, certified trainers, behaviorists, and nutritionists to bring you the most trusted advice. Our health articles are reviewed by a licensed veterinarian (who have either a DVM (Doctor of Veterinary Medicine) or VMD (Veterinariae Medicinae Doctoris) degree) or subject matter expert for accuracy.

We believe in transparency

Our professional writers and medical reviewers are identified on all relevant content, with links to their biographies and qualifications. Any content created using AI tools is identified with a disclaimer, and these articles are always reviewed by humans before publication. Any sponsored content is clearly indicated with a disclaimer noting which brand has paid for the sponsorship.

We rely on evidence-based guidelines

Where appropriate, our articles, videos, illustrations, and infographics cite gold-standard references such as peer-reviewed journals, medical textbooks, and leading trade and professional organizations.

We follow professional guidance on sensitive topics

When it comes to controversial topics, such as shock collars and tail docking, Chewy Education relies on guidance provided by the American Veterinary Medical Association as well as the veterinarian experts of the Chewy Veterinary Advisory Panel to shape our positions. Above all, our primary interest is to support practices and recommendations that improve the well-being of pets.

We prioritize inclusivity

Diversity and inclusion are core operating principles at Chewy Education. Our pet parents and partners come from all backgrounds. We recognize the significance of an inclusive environment and strive to accommodate all pet parents.

We recommend reliable products to our readers

We recommend products sold on Chewy when they can provide a solution to a pet parent problem or are otherwise relevant to the topic at hand. Products are selected at the discretion of the editors or subject matter experts. Recommended products typically have at least a 4-star rating, which indicates a high level of customer satisfaction.

We keep our content fresh

Articles are reviewed to ensure factual accuracy, with the latest review date visible on each article.

We ensure every article is thoroughly reviewed

All articles are rigorously edited and fact-checked by our editorial team, with at least two editors evaluating each piece of content. Relevant articles then undergo a medical review by a veterinarian to confirm accuracy.

Our Promise


We’re proud of the content we create—and we live our mission to provide solutions and offer real help and inspiration to pet parents at every step of the journey. We invite feedback from our readers to let us know what we’re doing well and what we could be doing better. If you have questions about our content, or find an error, reach out directly to Chewy Education’s Editor-in-Chief Jon VanZile at editorial@chewy.com.