VICTOR Purpose Active Dog & Puppy Formula Grain-Free Dry Dog Food
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VICTOR Purpose Active Dog & Puppy Formula Grain-Free Dry Dog Food provides pups with sensitivities a healthy, all-around diet. This multi-protein, nutrient-dense recipe is formulated for dogs with allergies to certain proteins or grains. It is made with premium-quality beef, pork and fish meals and ideal for growing puppies, pregnant and lactating females, and dogs with high physical demands. This diet is also fortified with vitamins, minerals, essential fatty acids, protein and amino acids. Keep your furry friend going strong with VICTOR Purpose Active Dog & Puppy Formula Grain-Free Dry Dog Food.
Key Benefits- Sourced and Made in the USA. Composed of 77% meat protein with premium-quality beef, fish and pork meals.
- Ideal for growing puppies, pregnant and lactating females, and dogs with high physical demands.
- Grain-free recipe for pups with allergies or sensitivity to grain.
- Fortified with vitamins, minerals, essential fatty acids, protein and amino acids.
- Unique VPRO Blend promotes superior digestibility and immune system function.
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Item Number93073
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Weight15.0 pounds
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LifestagePuppy
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Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All Breeds
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Food FormDry Food
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Special DietGluten Free, Sensitive Digestion, No Corn No Wheat No Soy, Grain-Free
Beef Meal, Peas, Sweet Potato, Chicken Fat (preserved with mixed Tocopherols), Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Blood Meal Conventionally Dried, Garbanzo Beans, Pork Meal, Yeast Culture, Dehydrated Alfalfa Meal, Natural Flavor, Potassium Chloride, Carrot Powder, Tomato Pomace, Salt, Organic Dried Seaweed Meal, Taurine, Choline Chloride, Calcium Stearate, Zinc Methionine Complex, Vitamin E Supplement, DL-Methionine, Iron Amino Acid Complex, Hydrolyzed Yeast, Manganese Amino Acid Complex, Silicon Dioxide, L-Carnitine, Selenium Yeast, Brewers Dried Yeast, Dried Enterococcus Faecium Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Dried Aspergillus Oryzae Fermentation Extract, Dried Trichoderma Longibrachiatum Fermentation Extract, Dried Bacillus Subtilis Fermentation Extract, Copper Sulfate, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, D-Calcium Pantothenate, Thiamine Mononitrate, Biotin, Yucca Schidigera Extract, Calcium Carbonate, Riboflavin Supplement, Calcium Iodate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Tetrasodium Pyrophosphate, Vegetable Oil, Rosemary Extract, Green Tea Extract, Spearmint Extract, Inulin, Lecithin, Folic Acid.
Caloric Content3614 kcal/kg, 384 kcal/cup
Guaranteed Analysis | |
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Crude Protein | 33.0% min |
Crude Fat | 16.0% min |
Crude Fiber | 3.8% max |
Moisture | 9.0% max |
Linoleic Acid (Omega-6 Fatty Acids) | 2.8% min |
Linolenic Acid (Omega-3 Fatty Acids) | 0.4% min |
DHA | 0.1% min |
Zinc | 150 mg/kg min |
Selenium | 0.35 mg/kg min |
Vitamin E | 150 IU/kg min |
L-Carnitine | 80 mg/kg min |
Weight | Daily Feeding (cup) |
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5 lbs | 1/2 |
10 lbs | 7/8 |
15 lbs | 1 1/4 |
20 lbs | 1 1/2 |
30 lbs | 2 |
40 lbs | 2 1/2 |
60 lbs | 3 3/8 |
80 lbs | 4 1/4 |
100 lbs | 5 |
Using Standard 8 oz measuring cup.
Increase feed intake 1/2 cup for each 20 lbs over 100 lbs
Amounts are recommended for Adult Dogs with moderate levels of activity and no adverse weather conditions. These are guidelines and should be adjusted as needed to maintain optimum body condition.
FEEDING PUPPIES: Puppies will typically start nibbling moistened dog foods at 3 - 4 weeks of age. Feed as much as the puppy will clean up in 20 minutes in 4 feeding intervals throughout the day. You may mix with water, broth, or milk at a ratio near 3 parts food and 1 part liquid. Do not leave moistened food out for more than 30 minutes to ensure product freshness. Puppies will be weaned from milk by 8 weeks of age. Continue to feed up to 4 times per day, and within a few months, the puppies can be transitioned to a self - feeder until about 1 year of age. At this point feed so as to maintain good body condition using the feeding chart as a guide.
PREGNANCY AND NURSING: Energy requirements are continually changing during stages of gestation and lactation and may require up to 4 times recommended levels of intake to maintain good body condition. Feed an amount needed to maintain good body condition of your female dog.
It is best to make a transition from one brand of dog food to another over a period of a week to 10 days. Gradually replace your current food with Victor formula increasing the percentage of the mix to 100% within 7 - 10 days.
Days 1 - 3: 75% Other, 25% Victor Days 4 - 6: 50% Other, 50% Victor Days 7 - 9: 25% Other, 75% Victor Days 10 & After: 100% Victor
What kind of preservatives are used in VICTOR?
VICTOR is made with only Natural Plant Based Preservatives. A unique blend of mixed tocopherols for superior free radical absorption and of botanically-sourced antioxidants are added to the protein and fat ingredients we use to stabilize and naturally prevent oxidative damage. No artificially based preservatives are added to our product.
Why is it so important that there is no corn, wheat, or soy in VICTOR?
Corn, Wheat, and Soy have all been identified as potential allergens for some dogs and cats.
Where can I find the Lot Code and Best By date on a bag of Victor?
The Lot Code Number and Best By Date can be found on the back side of the bag (New Poly Packaging) above the VICTOR Logo near the top or (Older Paper Packaging) near the bottom seal below the labeling. The Best By Date is one year from the date the product was packaged for what should still be suitable to be fed up to that date as a guideline. Provided the product has been in favorable conditions will determine how suitable for consumption it should be. Keeping the product from being exposed to excessive heat for any amount of time is the best way to maintain the expected shelf life of one year.
Nutrition for a Variety of Needs
With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.
Always by Your Side
VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.
The VPRO Difference
Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.
Explore the Unique VPRO Blend
VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.
Selenium Yeast
Supports essential metabolism, cellular regeneration and good immune response.
Mineral Complexes
Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.
Prebiotics
Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.
Probiotics
Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.
VICTOR Dry Dog Food
From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.
VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.
Compare Different VICTOR Varieties
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VICTOR Classic |
VICTOR Select |
VICTOR Purpose |
VICTOR Realtree |
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Product Description |
Our Classic line delivers a blend of multiple sources of protein and grains, uniquely balanced for active dogs. |
Our Select line is suitable for dogs at any life stage. These formulas offer specific proteins in a variety of formulated blends |
Our Purpose line is suitable for dogs with particular needs, such as joint health, weight management or low carb diet. |
Realtree and VICTOR partnered to create an exclusive line that feature enhanced levels of essential nutrients for energy to keep your adult dog running strong all season long. |
Life Stage |
Puppy, Adult, Senior |
Puppy, Adult, Senior |
Puppy, Adult, Senior |
Adult & Senior |
Grains |
Gluten Free Grains |
Gluten Free Grains and Grain Free Recipes |
Gluten Free Grains and Grain Free Recipes |
Gluten Free Grains |
About VICTOR
VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.

Customer Reviews
93% Recommend
93% of reviewersrecommend this product
You've Already Reviewed This Item
364 Reviews
Showing 1-10 of 364 Reviews
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Great dog food
By Themuscle on Mar 13, 2021
This dog food was recommended by the breeder I got my dog from and I must say I agree with him totally at this dog food is very good and easy to clean up and my puppy loves it. It's grain-free which is really good and its small size my puppy has no problem eating.
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Active and healthy
By Sadie on Feb 22, 2021
I love this grain free Victor dog food for my Chocolate Lab pup! She is active, full of life and this food provides her with the nutrition she needs for her active lifestyle. The fact that I can depend on Chewy to deliver my food for her monthly takes the guess work on when I should order when she is low. Quick shipping and very dependable always makes this awesome!
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High quality food
By Carolina on Apr 6, 2021
This is quality food. My dog had no problem when transitioning to Victor and she loves the kibble much more then the food she was on before. You’ll definitely see a difference in your dogs body mass.
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Dogs love this and it's one of the least expensive!!
By JennELKAP on Feb 2, 2021
This is a high-quality food that I can give both my 6-month old 50-pound male puppy and my 1 1/2-year-old 32-pound female puppy! This makes my life easier! I add 2-cups water to 1-cup food to slow down my puppy eating since he eats so fast! Even though he gets a full 3 cups daily and my older puppy only 2 cups, the puppy used to finish his food FAST and then try to eat all of hers. Not a problem anymore
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My Rottie loves it!
By Axel on Mar 6, 2021
Switched to this grain free version from Victors Nutra Pro for my Rottie pup and not only does he love it but his loose stool / diarrhea issues are no more! So far am very satisfied with Victor foods.
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Excellent Brand
By LoveourPets on Jan 31, 2021
Dogs love the food and it's great for different breeds and sizes. We had no problems transitioning to Victor and the food has impressive ingredients. We feed this now to all three of our dogs and they all enjoy it more than the last product we gave them. They are more active and satisfied when they eat now.
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Great Food
By Honey on Jan 26, 2021
Food is fresh from Chewy. It’s a food my 11 yr old diabetic dog and my 7 month old puppy can both eat. And it’s made in Texas with mostly local ingredients. Highly recommend Chewy and all of Victor foods.
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Puppy loves it.
By WoodCrew on Mar 20, 2021
My puppy wasn't gaining weight and this has been the best food. She is gaining and loves this food.
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Dogs Love It!!!
By BoCO on Nov 20, 2020
We have 2 dogs, one mountain curr (4 years old) and one black mouth curr(1 year old). We have been feeding them Victor for 6 months after swithching from Orjen. Our feeding rountine includes adding fresh eggs in the morning and hot dog with hot dog water in the afternoon and they both clean their bowls. No digestion issues to speak of with Victor and it doesn't taste bad believe me I've tried it.
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Best Food on the Market for our Boxer
By RobertNJ on Oct 19, 2020
We had used the Ultra Pro formulation for a yr and a half. Unfortunately as directed by our vet we were instructed to change due to high level of protein in it. We were suggested to go to Royal Canin for Boxers and we did. Well that made our girl’s tummy very upset and after two months of it, we went back to Victor brand food. This is the food we chose for her and she loves it and it is much better on her tummy. No more runny stools as was created by Royal Canin. As long as she is happy and healthy we are are happy. Victor is a great brand of food and will be a customer forever.