With 25 years of leadership in veterinary home dental care, C.E.T. products are the most tenured veterinary brands in the market today. In addition to pioneering the home dental care market, Virbac has made numerous strategic decisions throughout the years to increase dental education and deliver relevant products to the veterinary community. That’s why the C.E.T. product line is the #1 recommended dental brand by veterinary professionals.
C.E.T. Toothpaste is specially formulated to be safe, effective, and appealing to your dog or cat. Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque. Formulated specially for pets, they contain no foaming agents and are meant to be swallowed. Flavors are well accepted by pets and make brushing easy.
Enzymatic toothpaste specifically formulated for dogs and cats.
Specially developed to be safe, effective, and appealing to your dog or cat.
Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque.
Doesn’t include any foaming agents which means this toothpaste is meant to be swallowed.
Since it’s great for dogs & cats, it’s an ideal supplement for multiple pet households.
Keep out of reach of children. Store at controlled room temperature. See carton flap for lot # and expiration date.
Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely.
About Virbac Dog Dental Health
Dental Care for Your Canine
For over thirty years, Virbac has provided a trusted line of products for your dog's dental health. From chews to toothbrushes and flavorful toothpaste, their C.E.T.® Brand of Products offers pet parents the home dental care their pets need. Each oral health solution works to remove plaque and tartar and promote fresh breath between visits to the vet to keep your dog's dental health in check.
Give your canine a chew you can trust with C.E.T.® Brand dental chews like C.E.T.® VEGGIEDENT® Tartar Control Chews for Dogs. A plant-based, gluten-free and easily digestible chew to keep your dog's stomach content. One chew a day helps to remove plaque and tartar with their firm texture and unique shape. And best of all, you'll feel confident knowing that every bite is made with only non-GMO corn and natural ingredients.
Brush Away Plaque and Tartar
Achieving pearly whites is easy for your dog with Virbac's veterinarian-recommended toothbrushes. Choose a reverse-angle brush for an easy clean or a double-ended brush to get to those hard-to-reach places. Or you can get the C.E.T.® Oral Hygiene Kit, which has everything you need including a long-handled, double-ended brush with reverse angle bristles and multiple flavors of toothpaste that dogs love.
Founded in 1968 by a French veterinarian, Virbac is an independent pharmaceutical laboratory dedicated to animal health. For fifty years, the company has built a personalized relationship with veterinarians. Through this partnership, Virbac contributes, day after day, to shape the future of animal health.
I have to hide the tube because if he finds it he'll chew it to pieces to get the toothpaste. His favorite part of tooth brushing is chewing on the brush afterwards. I'm not sure if it's the toothpaste itself, or just the mechanical brushing, but it's improved my cat's gums. He has a congenital juvenile gum disease that is holding steady after 3 months of daily brushing, and might even be improving. If nothing else, his love of the toothpaste makes tooth brushing a little easier. He turned up his nose at the salmon flavor which is strange because he'll eat pretty much anything.
FILLED WITH AIR!! Barely any product
on Aug 31, 2020
I have ordered this toothpaste two times. The first time it was great the only negative was that the tube gets a little hole and product leaks out but with tape can be fixed. This has happened twice. HOWEVER, the second time I bought this the WHOLE THING WAS FILLED WITH AIR AND BARELY ANY PRODUCT. I am disappointed as my vet recommended this brand. It does a good job of preventing plaque but the first time the tube lasted me three months and this one not even a week because they didn’t give me any product. HORRIBLE. Will be telling everyone I know.
Chewy however does a great job and they deliver products very quickly! Nothing bad about them.
Makes brushing my giant pup’s teeth easy!
on Aug 30, 2020
My pup loves this toothpaste! It’s the first kind we’ve tried and I highly recommend it. I haven’t been using it for long so I can’t comment on anything long-term, but his breath definitely smells better now. I desensitized him to the toothbrush before adding toothpaste, and he looks forward to getting his teeth brushed now. My cat isn’t a huge fan of it but she doesn’t seem to mind too much. All in all, I highly recommend this toothpaste!
We look forward to brushing teeth
on Sep 1, 2020
Both my babies love to brush their teeth especially with Virbac's Poultry flavor Enzymatic toothpaste.
We are glad this toothpaste is Made in US and that's one of the big reasons we prefer this brand.
Being using it for last 5 years and we brush their teeth every other day.
We have tried Mint and Poultry flavor and it's the poutry flavor that they seem to enjoy the most.
Dog likes this
on Aug 13, 2020
I was a bit leery buying this without an opportunity for my dog to try it, but the vet recommended this so I went ahead with purchase. Could not find this in local pet stores. My dog enjoys the flavor and I use this with the Virbac toothbrush. I brush daily her teeth daily and I figure a tube will last a couple of months. Very pleased she finds this tasty, it's safe for her to swallow and it's enzymatic too.
Yummy and healthy
on Sep 13, 2020
This was recommended by our vet, so I trust the product benefits, and our dog loves the taste of this. I was worried that brushing his teeth would be uncomfortable and that he'd be fussy about it, but he really enjoys this toothpaste
totally worth it
on Jul 30, 2020
I wish I took before and after pictures to prove that this toothpaste really works. My dog’s teeth are definitely more white since I started using this product. He loves the taste so much that he jumps on the counter looking for more whenever we’re done brushing. I couldn’t recommend this product enough!
My hounds LOVE the toothpaste
on Aug 6, 2020
My two dogs are resigned to having their teeth brushed as it is part of the morning routine. While brushing the smaller beagle's teeth, the larger hound mix enjoys licking his mouth because of the flavor of the paste. She is always quite delighted when she sees her toothbrush and is very compliant.
Works Great for Cats Teeth
on Aug 1, 2020
This has worked great for my two cats teeth. I brush my cats teeth once a week (that's about the amount they will let me do their teeth) and their teeth look great. Haven't had any major concerns from the vet yet. The poultry flavor is the only one my cats really like...one of my cats even tries to lick excess off the cap/tube. A little goes a long way, so this tube will last you a long time.
Makes brushing dog’s teeth easy
on Aug 3, 2020
I’ve been using this on my dog daily for about a month now. I see a small reduction in plaque (the FAQ states the formula is for prevention). The paste is a light brown. He loves the poultry flavor! A little too much... He licks up a lot of the paste before it makes contact with the teeth. He has not gotten sick from it. Dog likes it and the product does what it states. What more could you want?