With 25 years of leadership in veterinary home dental care, C.E.T. products are the most tenured veterinary brands in the market today. In addition to pioneering the home dental care market, Virbac has made numerous strategic decisions throughout the years to increase dental education and deliver relevant products to the veterinary community. That’s why the C.E.T. product line is the #1 recommended dental brand by veterinary professionals.
C.E.T. Toothpaste is specially formulated to be safe, effective, and appealing to your dog or cat. Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque. Formulated specially for pets, they contain no foaming agents and are meant to be swallowed. Flavors are well accepted by pets and make brushing easy.
Enzymatic toothpaste specifically formulated for dogs and cats.
Specially developed to be safe, effective, and appealing to your dog or cat.
Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque.
Doesn’t include any foaming agents which means this toothpaste is meant to be swallowed.
Since it’s great for dogs & cats, it’s an ideal supplement for multiple pet households.
Keep out of reach of children. Store at controlled room temperature. See carton flap for lot # and expiration date.
Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely.
About Virbac Dog Dental Health
Dental Care for Your Canine
For over thirty years, Virbac has provided a trusted line of products for your dog's dental health. From chews to toothbrushes and flavorful toothpaste, their C.E.T.® Brand of Products offers pet parents the home dental care their pets need. Each oral health solution works to remove plaque and tartar and promote fresh breath between visits to the vet to keep your dog's dental health in check.
Give your canine a chew you can trust with C.E.T.® Brand dental chews like C.E.T.® VEGGIEDENT® Tartar Control Chews for Dogs. A plant-based, gluten-free and easily digestible chew to keep your dog's stomach content. One chew a day helps to remove plaque and tartar with their firm texture and unique shape. And best of all, you'll feel confident knowing that every bite is made with only non-GMO corn and natural ingredients.
Brush Away Plaque and Tartar
Achieving pearly whites is easy for your dog with Virbac's veterinarian-recommended toothbrushes. Choose a reverse-angle brush for an easy clean or a double-ended brush to get to those hard-to-reach places. Or you can get the C.E.T.® Oral Hygiene Kit, which has everything you need including a long-handled, double-ended brush with reverse angle bristles and multiple flavors of toothpaste that dogs love.
Founded in 1968 by a French veterinarian, Virbac is an independent pharmaceutical laboratory dedicated to animal health. For fifty years, the company has built a personalized relationship with veterinarians. Through this partnership, Virbac contributes, day after day, to shape the future of animal health.
I have used a few other tooth pastes. This brand works great- I’ve noticed my dogs teeth are whiter and brighter. They’re breathe doesn’t smell like anything which to me means it’s working. I also noticed they seem to enjoy the poultry favor but it doesn’t make their breath stink. 10/10 from us!
on Aug 30, 2021
I was skeptical because I first bought the mint vanilla and she hated that one but then I got this one and she sniffed it, licked it , and then brushed her teeth with her toothbrush. I was like…..YES!!!!! A win and it does not smell like meat but crisp.
Dog loves the taste
on Aug 25, 2021
This is the first dog we've had who likes to have her teeth brushed. The chicken flavor helps as she is food driven. It's a good product and our vet recommends an enzymatic product.
Dog loves it!
on Jul 31, 2021
I could already somewhat brush my dogs teeth, but had been looking for a toothpaste she liked. I bought one from a different brand at a pet store and she hated it! But she loves this one, and lets me brush her teeth for as long as I need to.
My dog loves it!
on Sep 2, 2021
I’ve been using this toothpaste since my dog was 6 months. He is now 3 and any time I say “brush your teeth” he gets up all spazzy and so excited!
kittens love the flavor!
on Aug 2, 2021
while my kittens don’t love getting their teeth brushed, the flavor of this toothpaste certainly helps the process go more smoothly. they like to try and lick it off the brush before it even gets in their mouth :)
Kittens love it, makes brushing their teeth a breeze
on Jun 29, 2021
Wanted to start getting our kittens used to having their teeth brushed early on and boy did this toothpaste make it an easy task. They LOVE the flavor, to the point where one of them wants to chomp down on the brush the whole time. It's definitely a winning formula, I'd highly recommend this toothpaste!
Contains phosphoric acid
on Jun 2, 2021
Based on reviews thought I'd give this a try for my 18-year-old cat. Checked out the ingredients' list before ordering. Seemed safe. Surprise! Upon arrival the box said : "May contain phosphoric acid." This was not mentioned in the ingredients' list before I ordered it. Phosphoric acid is not a safe ingredient for cats or dogs! Strange...doesn't Vibrac know if it's in the toothpaste? What's up with "May"? Not going to be using this Vibrac C.E.T. product.
First toothpaste my dog likes!!
on Jun 14, 2021
It works well cleaning his teeth and he sits and licks his chops when he sees the tube. He is a rescue, not crazy about the toothbrush. So I let him lick some off the toothbrush for now and rub it on his teeth with my finger. It has resolved his bad breath and a problem area he had on his gums. We'll work on the brush!
great scent and tastes good!
on Jul 27, 2021
I did not personally taste this but from my dogs reaction it must be good! She doesn’t give me a hard time brushing her teeth. Plus this was recommended by my vet so I trust it.