Virbac C.E.T. Enzymatic Poultry Flavor Dog & Cat Toothpaste, 70 gram

Skip image gallery
Slide 1 of 10

At a Glance

  • Dental & Breath Care
  • All Lifestages

$7.13 First Time Autoship Price
this order
Save 40% (up to $20) today when you set up Autoship. 
$11.30 Autoship Price
(-5%) future orders
  • Keep saving 5% on every order
  • Get deliveries on your schedule
  • Skip, change, or cancel anytime
$11.89 Chewy Price
($0.17 /g)
Save $1.70 (-13%)
$13.59 List Price
Promo, New Customers Only: Spend $49+, Get $20 eGift Card + Free Shipping with code: WELCOME
In Stock
FREE 1-3 day delivery on first-time orders over $35
Free 365-day returns

No interest if paid in full in 6 months on PayPal purchases of $149+. .

About This Item

Details

  • C.E.T. Enzymatic Toothpaste is recommended by veterinarians to help reduce plaque and tartar buildup.
  • The dual-enzyme system works with your pet’s saliva to help control plaque buildup, prevent tartar, and freshen breath.
  • This toothpaste is made without foaming agents, so it’s safe for your pet to swallow.
  • Comes in a tasty, pet-approved flavor for easier brushing.
  • The high-quality, science-based formula is made in the USA using globally sourced ingredients.

Ingredient Information

Instructions

Learn More About Virbac From Our Team of Experts

Award-Winning Dental Care

Available in 5 fresh flavors, C.E.T. Enzymatic Toothpaste is easy, safe, and effective for dogs and cats. Plus, it’s a brand trusted by veterinarians.

Palate-Pleasing Flavors

To appeal to pets’ different preferences, C.E.T. Toothpaste comes in beef, malt, poultry, seafood, and vanilla-mint. All varieties are made without foaming agents, so they’re safe for dogs and cats to swallow.

Shinier Smiles and Fresher Breath

C.E.T. Toothpaste features an exclusive dual-enzyme system that works naturally with enzymes in your pet’s saliva to control plaque and tartar while freshening breath.

High-Quality Formula

Made in the USA from US and globally sourced ingredients, C.E.T. Toothpaste is formulated to reduce plaque buildup in canine companions and feline friends.

About Virbac

For more than 50 years, Virbac has worked hand in hand with veterinarians and pet parents to offer innovative solutions with products that include at-home dental care, mobility support, ear and skin health, parasite protection, and more.

Shop Virbac

Frequently bought together

Questions & Answers

33 Customer Questions

Does the aluminum tube have a lining and is it BPA free?

Answer by Dawn • Jun 08, 2025
There is no indication on the packaging whether the aluminum tube has a lining or whether it is BPA free. You will probably need to contact the manufacturer directly to find out this information.

Is there a expiration date or shelf life time?

Answer by Diana • Jun 22, 2025
Yes. The box the paste came in has an Expire month and date. Right under Lot number. I bought this roughly a year plus ago. Expires in 2026.

Is this okay for a kitten to use? How old?

Where is this toothpaste made please?

Answer by Chewy • Dec 28, 2022
Virbac toothpaste is made in the USA.
Reviews
Write a Review
4.7
Rated 4.7 out of 5 stars
6654 Ratings
Terms & Conditions

Customers Mention

Chewy identifies key considerations with the help of artificial intelligence and our veterinarians.

Ease of Use

90% Positive

Effectiveness

93% Positive

Flavor

92% Positive

Ingredients

92% Positive

2750 Customer Reviews

Rated 5 out of 5 stars
By Jamie on Jan 12, 2026

Transforming my dogs teeth!

My dog came to me with a good amount of plaque when she was adopted so I have been regularly brushing her teeth and giving her dental treats. After 3 years I thought

My dog came to me with a good amount of plaque when she was adopted so I have been regularly brushing her teeth and giving her dental treats. After 3 years I thought a cleaning was in her future. Since I have been using this tooth paste the buildup has been coming off so rapidly! I brush her teeth about and hour before she gets her dental treat so the enzymes can do their thing. I think I just saved some real $$$ just by switching her tooth paste.

Rated 5 out of 5 stars
By Bonnie on Jan 14, 2026

Pet Toothpaste

We tried this product on Molly and she loved it. She gets her teeth brushed every night before bed and looks forward to it now. Chicken is one of her favorite

We tried this product on Molly and she loved it. She gets her teeth brushed every night before bed and looks forward to it now. Chicken is one of her favorite foods so this works better for us. She has not had to have her teeth cleaned once by our vet and we have been doing this for 10 years. I highly recommend this product and a steady routine of using it daily for the best results.

Rated 5 out of 5 stars
By Courtney on Dec 12, 2025

My Cat Thinks This Toothpaste is a Treat!

During my cat's annual health exam this year, my vet noted that she was beginning to develop slight gingivitis around her back teeth. Not wanting the issue to worsen

During my cat's annual health exam this year, my vet noted that she was beginning to develop slight gingivitis around her back teeth. Not wanting the issue to worsen and progress into periodontitis or stomatitis, I headed to the pet store to pick up an enzymatic toothpaste at my vet's recommendation. I was pleased to see that this brand was approved for use in both dogs and cats, and it came in a flavor that my cat would likely be receptive to. While my cat isn't super keen on the act of brushing itself, she loves this toothpaste and views it as an exciting treat! While I need to be more diligent overall with maintaining her oral care routine, I definitely can tell a difference in the smell of her breath when I am brushing her teeth regularly. I haven't taken a super close look at her gums to see if the redness and inflammation have gone down, but I am eager to hear feedback from my vet at her next annual appointment.

Rated 5 out of 5 stars
By Kathryn on Dec 12, 2025

An absolute teeth saver

15 years ago I adopted a one year old apple head Siamese from a rescue, along with a 4 month old hoarder rescue. At just 1 Max had horrid periodontal disease, unfortunately

15 years ago I adopted a one year old apple head Siamese from a rescue, along with a 4 month old hoarder rescue. At just 1 Max had horrid periodontal disease, unfortunately common with Siamese and their ‘cousins’. I was told that total tooth lose with Siamese was rather common as they aged. After a full cleaning I started using the toothpaste daily. At 16 years old, max has perfect teeth and gums, and so does his 15 year old ‘sister’. Using a small cone shaped brush, just please the paste at the rear of the mouth on both sides daily. It really works, and as a plus can save a lot of money over the years avoiding dental care at your vet.

Rated 5 out of 5 stars
By Margaret on Jan 14, 2026

Great product!

It really works! My dogs won’t let me get a toothbrush or finger cot brush near them but this is like a treat for them. My 13 year old has had significant plaque

It really works! My dogs won’t let me get a toothbrush or finger cot brush near them but this is like a treat for them. My 13 year old has had significant plaque reduction since I started using it. I only wish I had known about this sooner! I could have saved them from dental problems.

Rated 5 out of 5 stars
By Becky on Jan 20, 2026

Easy to Use

Mica has gum issues. Because of this, I "brush" her gums daily. Using the Virbac C.E.T. Enzymatic Toothpaste makes my job easier. Mica loves the flavor which

Mica has gum issues. Because of this, I "brush" her gums daily. Using the Virbac C.E.T. Enzymatic Toothpaste makes my job easier. Mica loves the flavor which means she comes to me easily and doesn't fight the application. I highly recommend this product.

Rated 5 out of 5 stars
By Haley on Dec 6, 2025

Great product!

We brush our 3.5yr old pittie’s teeth nightly and switch between the poultry and vanilla mint flavors. He likes them both, though probably has a preference for the

We brush our 3.5yr old pittie’s teeth nightly and switch between the poultry and vanilla mint flavors. He likes them both, though probably has a preference for the poultry. Because it is so routine for him, our dog never gives us a hard time brushing and his mouth is clean- no slimy licking or stinky breath here! We just went to the vet and he has no tarter buildup and does not need a dental cleaning. We do struggle with the packaging when it gets to the end of the product in the metal tube. But that’s a minor issue- overall highly recommend!

Rated 5 out of 5 stars
By Nancy on Jan 12, 2026

He loves it

He is very cooperative and lets me brush his teeth every night. He really loves the taste of this toothpaste. He is a miniature Schnauzer and this breed is very

He is very cooperative and lets me brush his teeth every night. He really loves the taste of this toothpaste. He is a miniature Schnauzer and this breed is very prone to periodontal disease. So, I try not to skip a night. I really don’t want him to loose teeth.

Rated 5 out of 5 stars
By Kevin on Jan 12, 2026

Both my puppy and senior dogs love them!

After many different toothpastes, finally found one that they both like and allow me to use to brush their teeth, cant comment on the effect yet but at least they

After many different toothpastes, finally found one that they both like and allow me to use to brush their teeth, cant comment on the effect yet but at least they are willing to lick the tube and lick off their mouth, not resisting on this flavor.

Rated 5 out of 5 stars
By Alycia on Dec 28, 2025

Veterinary Recommended

I've been using this brand of toothpaste for my cats for years. They love the different flavors and it really works. Admittedly I only brush their teeth once a day

I've been using this brand of toothpaste for my cats for years. They love the different flavors and it really works. Admittedly I only brush their teeth once a day but none of them have any issues with dental health and the vet says they have beautiful teeth. I pair this with the Proden Plaque Off Powder.