Now Fresh Grain-Free Senior Weight Management Recipe Dry Cat Food

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4-lb bag
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It's no surprise that cats love the freshness of now. With this Now Fresh Senior Weight Management Recipe, your cat gets 100% fresh turkey, salmon and duck, and 100% fresh omega 3 & 6 oils from coconuts and canola. It also features wholesome berries, fruits and veggies such as peas, spinach, cranberries, pumpkin, blackberries, alfalfa sprouts, kelp, lentils and carrots. Yum! It contains zero grains, gluten, wheat, beef, corn, soy, rendered meats, by-products or artificial preservatives. This recipe is suitable for cats 7+ years of age to help with weight management.

Key Benefits

  • A grain and gluten-free formula that is free from any corn, wheat, soy or fillers
  • Does not contain any rendered meats or meat by-products
  • Balanced and high protein content supports an active cat’s lifestyle
  • Added Omega 3 and Omega 6 fatty acids give a soft and shiny coat
  • Added prebiotics and probiotics aid in good digestive health

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  • Item Number
  • Weight
    4.0 pounds
  • Brand
  • Food Form
    Dry Food
  • Lifestage
  • Made in
  • Special Diet
    Gluten Free, Grain-Free, Weight Control, No Corn No Wheat No Soy

Nutritional Info


De-Boned Turkey, Potato Flour, Peas, Pea Fiber, Whole Dried Egg, Potatoes, Tomato, Flaxseed, Apples, Canola Oil (Preserved with Mixed Tocopherols), Alfalfa, De-Boned Salmon, De-Boned Duck, Natural Flavor, Coconut Oil (Preserved with Mixed Tocopherols), Lecithin, Carrots, Pumpkin, Bananas, Blueberries, Cranberries, Raspberries, Blackberries, Papayas, Pineapple, Grapefruit, Lentil Beans, Broccoli, Spinach, Cottage Cheese, Alfalfa Sprouts, Dicalcium Phosphate, Calcium Carbonate, Phosphoric Acid, Sodium Chloride, Potassium Chloride, Dl-Methionine, Taurine, Vitamins (Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (a Source of Vitamin C), Niacin, Inositol, Vitamin A Supplement, Thiamine Mononitrate, D-Calcium Pantothenate, Pyridoxine Hydrochloride, Riboflavin, Beta-Carotene, Vitamin D3 Supplement, Folic Acid, Biotin, Vitamin B12 Supplement), Minerals (Zinc Proteinate, Ferrous Sulphate, Zinc Oxide, Iron Proteinate, Copper Sulphate, Copper Proteinate, Manganese Proteinate, Manganous Oxide, Calcium Iodate, Sodium Selenite), Dried Kelp, L-Lysine, Dried Chicory Root, Dried Lactobacillus Acidophilus Fermentation Product, Dried Enterococcus Faecium Fermentation Product, Dried Aspergillus Niger Fermentation Product, Dried Aspergillus Oryzae Fermentation Product, Yucca Schidigera Extract, Yeast Extract, L-Carnitine, Marigold, Dried Rosemary.

Caloric Content

3,571 kcal/kg, 393 kcal/cup

Guaranteed Analysis
Crude Protein 30.0% min
Crude Fat 14.0% min
Crude Fiber 5.0% max
Moisture 10.0% max
Ash 6.5% max
Phosphorus 0.6% min
Magnesium 0.1% max
Taurine 0.28% min
Omega-6 2.6% min
Omega-3 0.52% min
Microorganisms (Lactobacillus Acidophilus, Enterococcus Faecium) 90,000,000 CFU/lb min

Feeding Instructions

Weight Adult Daily Feeding - Weight Loss (cup) Adult Daily Feeding - Weight Maintenance (cup)
5 - 7 lbs 1/4 - 1/3 1/4 - 1/3
7 - 10 lbs 1/3 - 1/2 1/3 - 1/2
10 - 13 lbs 1/2 - 3/4 1/2 - 7/8
13 - 16 lbs 3/4 - 1 7/8 - 1
16 - 20 lbs 1 - 1 3/8 1 - 1 1/2

We suggest feeding twice a day. Provide fresh, clean water at all times.

Transition Instructions

It’s important to slowly transition your pet to a new food so their system has a chance to adapt to the change. The transition period should be at minimum, ten days and could take upwards of two weeks, depending on your pet’s sensitivity to change:

Day 1 & 2: Feed 80% of your pet’s old food with 20% of the new food.

Day 3 & 4: Feed 60% of your pet’s old food with 40% of the new food.

Day 5 & 6: Feed 40% of your pet’s old food with 60% of the new food.

Day 7, 8 & 9: Feed 20% of your pet’s old food with 80% of the new food.

Day 10 & Forever: Feed 100% new food

Customer Reviews

44 reviews 44 Reviews 4.5 out of 5 Stars

89% Recommend

89% of reviewersrecommend this product

4.5 / 5

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  • Picky Eater

    By on

    I ordered this to try to help my chubby Ragdoll - Stelula try to loose some weight. Well as with anything that's good for her she doesn't really care for it. I mixed it in with her old food and it's getting to be mainly this brand now that the old is almost gone and I find her not eating it much - which is good for her weight loss, but it also means she eats more canned food. Working diligently to get her to eat better. Will keep trying

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  • For Senior Cat with Diabetes

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    This food was recommended for my senior cat who was recently diagnosed with diabetes. I thought he wouldn't like it because it is a lower carb food, but he seems to like it fine. I also appreciate the fact that it has a smaller size of kibble. He occasionally vomited his previous food and when that happened I could see whole pieces of kibble that apparently didn't get chewed up. He has not yet vomited any of this kibble, however, so I think it might be easier for him to chew.

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  • Great food but...

    By on

    My senior kitty loves this food in addition to her soft food. However, I want to warn others about ordering these bags along with other items. This 4lb bag is no match for a 40lb bag of kitty liter. It will pop open if the box is overturned in shipping.

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  • She Loves the Taste, BUT...

    By on

    I was introduced to FreshNow because Chewy stopped selling Fromm products. Pricy, but it's worth it. Usually I combine prescription wet and dry food, typically half a cup of dry for dinner. My cat began to steadily lose weight. Though, I recently had her on just this dry food for a month, portioned carefully 3 times a day and she gained a whopping two pounds. Her progress could be a combination of many things (she is getting old and doesn't like to exercise), but honestly she loves the taste of this dry food and my cat is extremely picky. It also don't smell deathly when I first opened the bag, it actually smelled what I imagined it to be based off the ingredients.

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  • Very Healthy Kibbles

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    This is a very good Senior kitty food. My 12 yr. old cat Loves this food. It smells great and the small kibbles are the perfect size for her.

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  • Great for Senior Cats

    By on

    I am an old cat and a picky eater. NOW Senior formula is the only meal I enjoy these days + it's good for my finicky aging body. For's puuurrrfect.

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  • He likes it!

    By on

    I will be ordering this brand again since my cat seemed to enjoy it. I'm glad for the different sizes where I can order a small bag for him to try and if he likes it great then the next time I can commit to getting a larger bag. Also great thing about this bag is the the opening which can be resealed.

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  • Will eat anything

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    I purchased this product, after reading all the good reviews. My cats, will eat anything given to them, and what ever they can steal...No matter what I do, and trust me, I've let them go a week with just this food, they will only eat the bare minimum to survive. Thinking, I could add it to one of my exotics food, so as not to waste it, not, they actually picked thru the mixture and left this food! Big waste of money.........

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  • Good Ingredients n Good for the seniors

    By on

    The senior kitties haven't had dry food in awhile. It is not easy for them because of their age n their teeth situation but the Now kibbles are small enough for them to handle plus it smells pleasant. One cup bowl lasts a few days n they eat at their leisure. Good ingredients n good for them. It's a touch on the pricey side but LOVE my seniors!

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  • Light, delicate kibble my cats love

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    Finally, they eat the whole serving. Plus, one of the few kibbles I've purchased that doesn't leave an oily film on the inside of the glass mason jar I use to store it in. Absolutely worth the price.

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