Purina Pro Plan Focus Puppy Lamb & Rice Formula Dry Dog Food

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    $43.98 FREE 1-2 Day Shipping over $49

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34-lb bag
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What's tastier than lamb? Exactly… nothing! Get your new buddy off to a good start on life with Purina Pro Plan Focus Puppy Lamb & Rice Formula Dry Dog Food. Lamb is super-simple for bodies to digest and filled with protein growing pups need. Added fish oil gives a DHA boost for developing brains and ensures proper cognitive development. And, it's made with lamb… yum!

Key Benefits

  • High quality protein from lamb for building strong muscle and just the right amount of complex carbohydrates from rice to keep your puppy playing all day long
  • Easily digestible formula with prebiotic fiber to maintain intestinal balance and to promote digestive health
  • Omega-6 fatty acids are included for healthy skin and a beautiful shiny coat
  • DHA improves cognitive development and added calcium strengthens teeth and bones throughout the aging process of your puppy
  • Proudly manufactured in Purina-owned U.S.A facilities and does not contain any added artificial colors, flavors, or preservatives

Additional Details

Store in a cool, dry place.

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  • Item Number
  • Weight
    34.0 pounds
  • Brand
  • Breed Size
    All Breeds, Small Breeds, Medium Breeds, Large Breeds
  • Food Form
    Dry Food
  • Lifestage
  • Made in
    United States

Nutritional Info


Lamb, Brewer's Rice, Poultry By Product Meal (Natural Source of Glucosamine), Corn Gluten Meal, Whole Grain Corn, Animal Fat Preserved with Mixed Tocopherols (Form of Vitamin E), Corn Germ Meal, Oat Meal, Dried Egg Product, Fish Meal (Natural Source of Glucosamine), Animal Digest, Dried Beet Pulp, Fish Oil, Calcium Carbonate, Potassium Chloride, Salt, Calcium Phosphate, Choline Chloride, L Lysine Monohydrochloride, Vitamin E Supplement, Zinc Sulfate, Ferrous Sulfate, Niacin, Manganese Sulfate, Vitamin A Supplement, Calcium Pantothenate, Thiamine Mononitrate, Copper Sulfate, Riboflavin Supplement, Garlic Oil, Vitamin B 12 Supplement, Pyridoxine Hydrochloride, Folic Acid, Vitamin D 3 Supplement, Calcium Iodate, Biotin, Menadione Sodium Bisulfite Complex (Source of Vitamin K Activity), and Sodium Selenite.

Caloric Content

4,091 kcal/kg, 1,856 kcal/lb, 457 kcal/cup

Guaranteed Analysis
Crude Protein 28.0% min
Crude Fat 18.0% min
Crude Fiber 3.0% max
Moisture 12.0% max
Linoleic Acid 1.6% min
Calcium 1.1% min
Phosphorus 0.8% min
Vitamin A 15,000 IU/kg min
Vitamin E 100 IU/kg min
Docosahexaenoic Acid (DHA) 0.05% min

Feeding Instructions

Weight Daily Feeding for Ages 1 1/2-3 Months Daily Feeding for Ages 4-5 Months Daily Feeding for Ages 6-8 Months Daily Feeding for Ages 9-11 Months Daily Feeding for Ages 1-2 Years
3-12 lbs 1/2 - 2/3 cup 1/2 - 1 cup 1/2 - 1 cup Feed as Adult Feed as Adult
13-20 lbs 2/3 - 1 cup 1 - 1 1/4 cups 3/4 - 1 cup 1 cup 1 - 1 1/4 cups
21-50 lbs 1/2 - 1 cup 1 1/2 - 2 cups 1 - 1 2/3 cups 1 2/3 - 2 cups 2 - 2 2/3 cups
51-75 lbs 1/2 - 1 2/3 cups 1 1/2 - 2 3/4 cups 1 1/3 - 2 2/3 cups 2 1/3 - 3 1/4 cups 2 1/2 - 4 1/4 cups
76-100 lbs 2/3 - 2 2/3 cups 2 1/4 - 4 cups 3 - 4 1/2 cups 6 1/3 - 7 3/4 cups 5 1/4 - 7 1/2 cups
Over 100 lbs 2 2/3 cups plus 1/4 cup for each 10 lbs over 100 lbs 4 cups plus 1/3 cup for each 10 lbs over 100 lbs 4 1/2 cups plus 1/3 cup for each 10 lbs over 100 lbs 7 3/4 cups plus 1/3 cup for each 10 lbs over 100 lbs 7 1/2 cups plus 1/3 cup for each 10 lbs over 100 lbs

Transition Instructions

Making the Switch to Pro Plan: Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog's current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.

Specialized Nutrition for Unique Needs

High-quality protein like real chicken, lamb or salmon is the #1 ingredient in all dry formulas. Purina Pro Plan is formulated with key nutrients to help support specific needs based on life stage, lifestyle, breed size or other unique needs.

Purina Pro Plan Focus products
Purina Pro Plan Focus Life Stage Formula

Life-Stage Formulas

Puppy formulas are formulated with a growing dog in mind, with DHA for brain and vision development, and antioxidants to help nourish developing immune systems. Adult formulas are formulated with key nutrients to support specific needs, plus they contain vitamin A and linoleic acid, an omega-6 fatty acid, for a healthy skin and coat.

Breed-Size Formulas

Dogs of different sizes have different needs, and their breed size-specific formulas help to address them. Toy and Small Breed formulas offer nutrient-dense, size-appropriate kibble while the Large and Giant Breed formulas are specially formulated to meet the needs of bigger dogs.

Purina Breed Size
Purina Results

Sensitive Skin & Stomach Formula

This specialized formula is great for dogs who may experience skin and/or stomach sensitivity. The dry formula is made with real salmon as the #1 ingredient and also contains easily digestible rice and oatmeal plus omega fatty acids and zinc.

Weight Management Formulas

For adult dogs who are overweight or less active, the Weight Management formulas offer an optimal protein-to-fat ratio to help them be their best.

Purina Pro Plan Weight Management

Why Purina Pro Plan?

Nutrition That Performs

Real meat is the #1 ingredient in all of the dry formulas to help promote total health. And every ingredient that follows is carefully chosen for a specific purpose. Plus, each dry formula is tailored to provide the optimal protein-to-fat ratio to help dogs maintain their ideal body condition.

5 Specialized Platforms

Purina Pro Plan offers a variety of dry formulas across five distinct nutritional platforms: Savor, Bright Mind, Natural, Focus and Sport. Each helps meet the unique needs of dogs based on their taste preferences, age, dietary considerations or activity, and lifestyle.

Backed by Expertise

Advanced nutrition is the result of 85+ years of Purina research, and is backed by over 400 scientists, including nutritionists, veterinarians and behaviorists. Together, they strive to give your dog the nutrition he needs to be his very best.

Chosen by Champions

Purina Pro Plan is the food of choice by competitors and champions nationwide, including the last 10 Westminster Best in Show Champions and 96 out of 100 AKC All Breed Champions.

About Purina

Purina is trusted and recommended by hundreds of veterinarians, breeders and rescues nationwide. They have a relentless focus on nutrition, quality and safety, and their products are backed by more than 500 scientists, including nutritionists, behaviorists and veterinarians. Through passionate expertise, they create extraordinary products for your pet's total health and wellness.

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About Purina

Customer Reviews

69 reviews 69 Reviews 4.8 out of 5 Stars

97% Recommend

97% of reviewersrecommend this product

4.8 / 5

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  • Highly recommended by my Vet!

    By on

    Of all the puppy foods available this is the one my Vet recommended. Since using ProPlan Focus Buckley's coat looks so healthy and shinny. He is a breed prone to allergies and dry skin and ProPlan has really stopped his excessive scratching. I only gave it 4 stars because when presented with other options he will try and eat my big dogs, dogfood so the taste must not be the best. He will scarf it down when I combine a little of the wet ProPlan Focus with it so it may just be a spoiled puppy!

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  • Perfect choice

    By on

    Great food. My boxer just turned 6 months old yesterday and absolutely loves her new food. Glad I switched her over to this brand. She loves meal time. Before, with the other food, she would let it sit and not eat it. She seems happier on this NEW food as well. Thank you

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  • Excellent Value!

    By on

    My chocolate lab turns in circles when I'm putting this food in his bowl. His coat is so shiny and full! We are very happy with the value provided with this Purina food!

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  • Got the wrong thing. Not sure why.

    By on

    I meant to order the Purina Chicken formula but got the Lamb and Rice. Not sure if it was me or Chewy that messed things up. Dog is eating it but not loving it. Which is OK but not wonderful. Since I got a big bag, I might take it to Buddy Dog and try ordering the chicken from Chewy. Very carefully!! On the whole, I like Chewy very much. Orders come really fast. I suppose I should have returned it but I'd already opened it and I don't like returning things.

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  • Great for my husky

    By on

    My puppy is almost 5 months old and he had stomach problems at first. No matter what food we tried he constantly had diarrhea. We tried taste of the wild first but I had to add water to it for him to even eat it. He loves the pro plan and has no stomach issues anymore. We love ordering the food through chewy. Not only is it cheaper than the stores, shipping is also extremely fast.

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  • First time customer

    By on

    Took a little longer than I expected. Products were the quality I was promised and prices were fair.

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  • Very impressed

    By on

    Very impressed that shipping really is 2 days or less in my very rural area.

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  • Great dog food!!

    By on

    I weaned my puppies on this 6 months ago and they look wonderful, coats are dense and shiny, maintain a good weight, and still love "dinner time"!

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  • YUMMY, YUM, YUMS!!!!!

    By on

    My now 16 week old Golden Retriever puppy Ziggy has been eating this food since he was weened and he LOVES IT! It also works really well as a training treat. I put aside about 1/2 a cup a day to use when we train. It was recommended by my breeder, my trainer, AND my vet. My last 2 Golden's' ate Blue Buffalo, but between all the recalls and the cost I decided to feed Ziggy something else. Whoever would have thought it would be good old Purina!!!!

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  • great product

    By on

    New pup and this product seems to be fine for her. No issues so far and it's been 2 weeks.

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