Virbac C.E.T. Enzymatic Seafood Flavor Dog & Cat Toothpaste, 70 gram

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At a Glance

  • Dental & Breath Care
  • All Lifestages
  • All Breeds

$7.13 First Time Autoship Price
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$11.89 Chewy Price
($0.17 /g)
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$13.59 List Price
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About This Item

Details

  • C.E.T. Enzymatic Toothpaste is recommended by veterinarians to help reduce plaque and tartar buildup.
  • The dual-enzyme system works with your pet’s saliva to help control plaque buildup, prevent tartar, and freshen breath.
  • This toothpaste is made without foaming agents, so it’s safe for your pet to swallow.
  • Comes in a tasty, pet-approved flavor for easier brushing.
  • The high-quality, science-based formula is made in the USA using globally sourced ingredients.

Ingredient Information

Instructions

Learn More About Virbac From Our Team of Experts

Award-Winning Dental Care

Available in 5 fresh flavors, C.E.T. Enzymatic Toothpaste is easy, safe, and effective for dogs and cats. Plus, it’s a brand trusted by veterinarians.

Palate-Pleasing Flavors

To appeal to pets’ different preferences, C.E.T. Toothpaste comes in beef, malt, poultry, seafood, and vanilla-mint. All varieties are made without foaming agents, so they’re safe for dogs and cats to swallow.

Shinier Smiles and Fresher Breath

C.E.T. Toothpaste features an exclusive dual-enzyme system that works naturally with enzymes in your pet’s saliva to control plaque and tartar while freshening breath.

High-Quality Formula

Made in the USA from US and globally sourced ingredients, C.E.T. Toothpaste is formulated to reduce plaque buildup in canine companions and feline friends.

About Virbac

For more than 50 years, Virbac has worked hand in hand with veterinarians and pet parents to offer innovative solutions with products that include at-home dental care, mobility support, ear and skin health, parasite protection, and more.

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Questions & Answers

10 Customer Questions

How is this seafood flavor toothpaste different from the other Virbac enzymatic toothpastes when the advertised "tartar control" is mentioned on the website and not labeled on the actual packaging?

Answer by Chewy • Nov 23, 2019
While not labeled on the packaging, Virbac does confirm that the Seafood and Beef flavors of the Virbac C.E.T. Enzymatic Toothpastes are formulated for use as a tartar control toothpaste.

Does the toothpaste expire?

Answer by Chewy • Nov 09, 2022
The toothpaste has a 3-year shelf life from the time it is made and does carry an expiration date located at the bottom of the tube on the crimp.

What is the consistency of this toothpaste? White paste or clear gel?

Answer by Chewy • Aug 30, 2018
The color of this paste is opaque.

What are the ingredients of this product?

Answer by Chewy • Jan 03, 2019
The ingredients to this toothpaste is the following: Sorbitol, hydrated silica, glycerin, purifed water, dextrose, flavor, xanthan gum, sodium benzoate, potassium thiocyanate, acetic acid, glucose oxidase (aspergillus niger) and lactoperoxidase.
Reviews
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4.4
Rated 4.4 out of 5 stars
497 Ratings
Terms & Conditions

Customers Mention

Chewy identifies key considerations with the help of artificial intelligence and our veterinarians.

Ease of Use

80% Positive

Effectiveness

79% Positive

Flavor

85% Positive

Ingredients

80% Positive

222 Customer Reviews

Rated 4 out of 5 stars
By Stephanie on Jan 9, 2026

well tolerated dental supplement

While my cats won't take this from the tube (I haven't been successful in brushing their teeth, and my vet recommended simply getting them to take some toothpaste

While my cats won't take this from the tube (I haven't been successful in brushing their teeth, and my vet recommended simply getting them to take some toothpaste directly), they don't seem to eat around it if I put a dollop on their wet food. I have also been able to put some on my finger and transfer that to their tongues (for some of my cats). Their breath seems fresher, we'll see how their teeth fare when they go for their next annual check up.

Rated 3 out of 5 stars
By Kat on Nov 8, 2025

No chicken/poultry but Sorbitol is first ingredient

I bought this toothpaste because I suspect my dog has a chicken/poultry allergy and it's very hard to find a toothpaste that doesn't have that. She loves fish, so

I bought this toothpaste because I suspect my dog has a chicken/poultry allergy and it's very hard to find a toothpaste that doesn't have that. She loves fish, so I decided to try this one. My only concern is that the first ingredient is Sorbitol. The company also seem to over-fill the tube so it kind of oozes out/bursts when you first open it. The outer box that it comes in is very thin to the point I don't know why they bother using it because the tube just falls out. She seems to like the taste, but I probably wont order it again just because of the Sorbitol and poor packaging.

Rated 5 out of 5 stars
By Dyan on Nov 10, 2025

Great Pet Toothpaste

I’ve been buying Virbac for years and I’ve used it for 5 different cats. I only need to brush their teeth every 4 days and it really makes a big difference in their

I’ve been buying Virbac for years and I’ve used it for 5 different cats. I only need to brush their teeth every 4 days and it really makes a big difference in their gum and tooth health. We haven’t needed professional cleaning in a very long time. In the long run it saves a lot of money and worry. They have fresh breath and their gums were red when I adopted them, now their gums are a healthy pink color. One tube lasts a long time and is reasonably priced. I have recommended Virbac on social media.

Rated 4 out of 5 stars
By Rabekah on Nov 21, 2025

Very sticky

To my surprise the seafood flavor is a gel an not a paste like the chicken one. My cats seem to like it well enough. It is super sticky an stringy like thick glue

To my surprise the seafood flavor is a gel an not a paste like the chicken one. My cats seem to like it well enough. It is super sticky an stringy like thick glue. Idk if it's because it was cold out when I recieved this but when I opened the tube the gel practically shot out the top, at least it was full to the brim!

Rated 1 out of 5 stars
By Yunna on Sep 7, 2025

Defective/Swollen Tube - not sure it’s safe to use

I ordered the seafood flavor toothpaste back in April but left it unopened. (If I had opened it earlier, I would’ve returned it right away.) In the meantime, I used

I ordered the seafood flavor toothpaste back in April but left it unopened. (If I had opened it earlier, I would’ve returned it right away.) In the meantime, I used up the chicken flavor from autoship with no issues. When I finally opened the seafood one today, the tube was swollen and looked nothing like the normal ones. As soon as I opened the cap, the paste started oozing out on its own. I live in SF where it stays cool year-round, so it’s definitely not a storage issue. The product doesn’t expire until July 2026, so it’s clear something is wrong with this batch

Rated 4 out of 5 stars
By Nancy on Jan 13, 2026

Easy to use, well accepted by my cat

Is a soft gel with no bad odor, and my cat seems to think it tastes good, so brushing her teeth has gotten easier. Will continue to use his product.

Is a soft gel with no bad odor, and my cat seems to think it tastes good, so brushing her teeth has gotten easier. Will continue to use his product.

Rated 1 out of 5 stars
By Nadia on Nov 7, 2025

Not a beneficial purchase

I was really hoping this would work for my cat but it ended up giving him minor tremors? After I would apply it and he was laying down, his head would start shaking

I was really hoping this would work for my cat but it ended up giving him minor tremors? After I would apply it and he was laying down, his head would start shaking a little; he didn't act any different other than that but it was definitely because of the toothpaste and has not happened since I stopped using it.

Rated 5 out of 5 stars
By Dogmom226 on Oct 8, 2025

It Works!!

I’ve definitely noticed an improvement in our pup’s plaque build up, decreased “bad breath” and yellowing teeth. Started using this once a week and will definitely

I’ve definitely noticed an improvement in our pup’s plaque build up, decreased “bad breath” and yellowing teeth. Started using this once a week and will definitely re purchase and recommend this toothpaste. The only “negative” is how fast the paste comes out of the tube and can be messy otherwise it’s great.

Rated 1 out of 5 stars
By Raisa on Dec 31, 2025

Bad taste

Cat avoiding me and run into different room when sees toothpaste and brush I just wasted money Again!!!!

Cat avoiding me and run into different room when sees toothpaste and brush I just wasted money Again!!!!

Rated 5 out of 5 stars
By LP2C on Aug 28, 2025

Seems to be keeping tartar at bay.

Lacey, age 16.5, and Piper, age 13.75, both (cats) have mild tartar on their teeth. I've never been able to use toothbrushes with him, but I place this toothpaste

Lacey, age 16.5, and Piper, age 13.75, both (cats) have mild tartar on their teeth. I've never been able to use toothbrushes with him, but I place this toothpaste on a piece of J&J gauze that I wrap over my finger... every single night... and do my best to clean all teeth, all the way around. (My poor finger looks like a pin cushion.) I believe that this toothpaste is helping slow the build-up of tartar to a very, very slow pace. (Years ago, the company said that only the beef and seafood flavors were helpful with tartar control. I don't have any information about today's products. I keep using the seafood flavor, though.)