Virbac C.E.T. Enzymatic Seafood Flavor Dog & Cat Toothpaste, 70 gram

By Virbac
Rated 4.2688 out of 5 stars
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About This Item

  • Enzymatic toothpaste specifically formulated for dogs and cats
  • Designed for pets who are rapid plaque formers
  • Contains a strengthened enzyme system and is more abrasive than regular toothpastes
  • Includes no foaming agents, so this toothpaste is safe for pets to swallow
  • Clinically proven to reduce plaque and loosen tartar to ensure your pet maintains a clean mouth
Play Video: Learn More About Virbac From Our Team of Experts
Learn More About Virbac From Our Team of Experts

About Virbac Dog Dental Health

Dental Care for Your Canine

For over thirty years, Virbac has provided a trusted line of products for your dog's dental health. From chews to toothbrushes and flavorful toothpaste, their C.E.T.® Brand of Products offers pet parents the home dental care their pets need. Each oral health solution works to remove plaque and tartar and promote fresh breath between visits to the vet to keep your dog's dental health in check.

Healthy Formula

Give your canine a chew you can trust with C.E.T.® Brand dental chews like C.E.T.® VEGGIEDENT® Tartar Control Chews for Dogs. A plant-based, gluten-free and easily digestible chew to keep your dog's stomach content. One chew a day helps to remove plaque and tartar with their firm texture and unique shape. And best of all, you'll feel confident knowing that every bite is made with only non-GMO corn and natural ingredients.

Brush Away Plaque and Tartar

Achieving pearly whites is easy for your dog with Virbac's veterinarian-recommended toothbrushes. Choose a reverse-angle brush for an easy clean or a double-ended brush to get to those hard-to-reach places. Or you can get the C.E.T.® Oral Hygiene Kit, which has everything you need including a long-handled, double-ended brush with reverse angle bristles and multiple flavors of toothpaste that dogs love.

About Virbac

Founded in 1968 by a French veterinarian, Virbac is an independent pharmaceutical laboratory dedicated to animal health. For fifty years, the company has built a personalized relationship with veterinarians. Through this partnership, Virbac contributes, day after day, to shape the future of animal health.
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Top IngredientsN/AN/AGlucose Oxidase, Lactoperoxidase, Sorbitol...N/ASorbital, Hydrated Silica, Glycerin...
Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All Breeds
Food FlavorN/AN/AN/AMint, Vanilla, Herbs & SpicesBeef, Meat
Health FeatureDental & Breath CareDental & Breath CareDental & Breath CareDental & Breath CareDental & Breath Care

Questions & Answers

10 Customer Questions

How is this seafood flavor toothpaste different from the other Virbac enzymatic toothpastes when the advertised "tartar control" is mentioned on the website and not labeled on the actual packaging?
Answer by ChewyNov 23, 2019
While not labeled on the packaging, Virbac does confirm that the Seafood and Beef flavors of the Virbac C.E.T. Enzymatic Toothpastes are formulated for use as a tartar control toothpaste.

What is the consistency of this toothpaste? White paste or clear gel?
Answer by ChewyAug 30, 2018
The color of this paste is opaque.

What are the ingredients of this product?
Answer by ChewyJan 03, 2019
The ingredients to this toothpaste is the following: Sorbitol, hydrated silica, glycerin, purifed water, dextrose, flavor, xanthan gum, sodium benzoate, potassium thiocyanate, acetic acid, glucose oxidase (aspergillus niger) and lactoperoxidase.

Is it ok for puppies under 6 months?
Answer by ChewySep 28, 2018
This toothpaste is safe for all ages.

ReviewsWrite a Review

Rated 4.2688 out of 5 stars
93 Reviews
Would recommend to a friend

93 Customer Reviews

Rated 5 out of 5 stars
By ZoeyandDaisysMom on May 17, 2022

The Girls Find This Delicious!

Every evening, my two pups want a pea-sized lick or two of Virbac seafood or beef tooth paste before they go to bed. Once a week I reach in and finger brush their teeth. It signals the end of playtime and time to settle for the night. Their teeth look great, too.

Rated 5 out of 5 stars
By babaisme on Feb 23, 2022

Cat loves it

My kitty loves this flavor and gets excited about toothbrushing time because of it. Not sure she can tell the difference between this toothpaste and the tubes of seafood puree she gets as occasional treats, but that works in my (and her) favor. Since it's seafood flavored and scented, don't expect your cat to have minty-fresh breath afterward. I don't mind at all since it's all for their comfort and health.

Rated 4 out of 5 stars
By Cheraud on Dec 5, 2021

Dental Care For An Animal Is A Must:

I have been using good dental practices with my cat for awhile now. We were down to the end of a former product, and I wanted something better. I would brush his teeth, and his breath would be fresh for all of 5 minutes. If I missed his teeth and the product went on his face, it would stain his fur, and it was a mess to get it off. I saw Virbac which is a clear gel, and does not stain should it get on his cheeks. It was very well reviewed, , not only from customers, but it was rated very high with Vets. It has enzymes in it, which helps clean the teeth better, and his breath stays fresh for longer periods of time. I have not seen any super effects, but I will continue to stay with it, and see how it works out.

Rated 5 out of 5 stars
By Snowyowl on Apr 28, 2022

Best Dog toothpaste

Seems to work well and dogs like the taste. Tried others but not the same

Rated 5 out of 5 stars
By Relienna on Oct 14, 2021

Kitty Loves It!

I was a vet tech for ten years and all the vets I have worked for like the Virbac CET items for dental health. My cat LOVES the flavor. He wants to keep licking the tooth brush after I attempt to brush, haha. For those wanting to train your cat for toothbrushing: I recommend just offering a pea-sized amount on your finger once a night for 1 to 2 weeks. After they are used to that, try letting them lick it off a small toothbrush/finger brush for another few days. After that you can try slowly introducing brushing in their mouth. However; some cats just never like it. The toothpaste is enzymatic and helps break down tartar & calculus: So, even if they just have a small drop of toothpaste as a treat daily it can help with their oral health! :)

Rated 5 out of 5 stars
By Steph on Dec 5, 2021

My cats love it

My cats love it are always waiting for more and really help with tartar I do it day and night

Rated 5 out of 5 stars
By Layla on Jul 22, 2021

Layla loves Seafood CET

CET has a great reputation. My veterinarians sell this product in their offices and recommend it as the toothpaste to get. Prior to using CET seafood flavor, my dog did not like her teeth brushed. No problem now.... I also bought and use the small toothbrushes that fit into her mouth perfectly. She doesn't growl anymore. LoL

Rated 1 out of 5 stars
By Jessica on May 29, 2021

Dog Not a Fan

My dog likes the chicken flavored toothpaste, but he tends to enjoy beef and seafood flavors more. I bought this in the hopes he would like it better than the chicken. No dice. When I tried this, he immediately jerked his head away from the taste and moved his tongue as if he wanted to spit it out. Not sure how it actually tastes, but he isn't a fan. To be clear, there was nothing wrong with the product itself, but it just isn't for my dog. Take care with pickier pets

Rated 5 out of 5 stars
By Jackson on May 2, 2021

He loves seafood toothpaste.

Jackson gets his teeth brushed every night with seafood toothpaste and a C.E.T. toothbrush. It's a contest to see how much toothpaste he can take off the toothbush before I get the toothbush on his teeth. His Vet gave this 6 year old Sheltie an A+ on his teeth at his last annual visit. It only takes a few minutes to brush each night and, hopefully, will prevent him from ever having his teeth cleaned by the Vet. The toothpaste and toothbush are definitely worth the cost.

Rated 5 out of 5 stars
By KatAshe on Apr 21, 2021

I have an 11 year old Siamese.

Siamese, and all their ‘cousins’ are prone to dental problems and loosing all their teeth. When I acquired mine from a rescue at 1 year old he had a terrible mouth. After a proper cleaning, on instructions from my vet, I have used daily. My 11 year old has perfect teeth and gums. Can’t recommend too highly.