Purina Pro Plan Focus Puppy Chicken & Rice Formula Dry Dog Food

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34-lb bag
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Getting a great start on life takes the same thing getting a great start on the day does: a tasty breakfast packed with everything a growing body needs! Purina Pro Plan Focus Puppy Chicken & Rice Formula Dry Dog Food is made just for the new buddies on the block and packed with DHA-filled fish oil for cognitive development, calcium and phosphorous to grow strong teeth and bones, and plenty of protein from lean chicken for a toned and healthy body.

Key Benefits

  • Specialized diet for puppies up to 1 year old is made with real chicken and rice providing the nutrition and energy they need to grow and thrive
  • Highly digestible formula with prebiotic fiber to maintain intestinal balance and to promote digestive health
  • Omega-6 fatty acids are included for healthy skin and a beautiful shiny coat
  • DHA improves cognitive development and added calcium strengthens teeth and bones throughout the aging process of your puppy
  • Proudly manufactured in Purina-owned U.S.A facilities and does not contain any added artificial colors, flavors, or preservatives


Store in a cool, dry place.

See all items by Purina Pro Plan

  • Item Number
  • Weight
    34.0 pounds
  • Brand
  • Breed Size
    All Breeds, Small Breeds, Medium Breeds, Large Breeds
  • Food Form
    Dry Food
  • Lifestage
  • Made in
    United States

Nutritional Info


Chicken, Brewer's Rice, Poultry By Product Meal (Natural Source of Glucosamine), Corn Gluten Meal, Whole Grain Wheat, Animal Fat Preserved with Mixed Tocopherols (Form of Vitamin E), Whole Grain Corn, Corn Germ Meal, Brewer's Dried Yeast, Fish Meal (Natural Source of Glucosamine), Animal Digest, Dried Egg Product, Fish Oil, Salt, Potassium Chloride, Calcium Carbonate, Calcium Phosphate, Choline Chloride, Zinc Sulfate, Vitamin E Supplement, Ferrous Sulfate, Niacin, Manganese Sulfate, L Lysine Monohydrochloride, Vitamin A Supplement, Calcium Pantothenate, Thiamine Mononitrate, Copper Sulfate, Riboflavin Supplement, Garlic Oil, Vitamin B 12 Supplement, Pyridoxine Hydrochloride, Folic Acid, Vitamin D 3 Supplement, Calcium Iodate, Biotin, Menadione Sodium Bisulfite Complex (Source of Vitamin K Activity), and Sodium Selenite.

Caloric Content

4,191 kcal/kg, 1,901 kcal/lb, 468 kcal/cup

Guaranteed Analysis
Crude Protein 28.0% min
Crude Fat 18.0% min
Crude Fiber 3.0% max
Moisture 12.0% max
Linoleic Acid 1.6% min
Calcium 1.1% min
Phosphorus 0.8% min
Vitamin A 15,000 IU/kg min
Vitamin E 100 IU/kg min
Docosahexaenoic Acid (DHA) 0.05% min

Feeding Instructions

Transition Instructions

Making the Switch to Pro Plan: Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog's current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.

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Specialized Nutrition fo Unique Needs

High-quality protein like real chicken, lamb or salmon is the #1 ingredient in all dry formulas. Purina Pro Plan is formulated with key nutrients to help support specific needs based on life stage, lifestyle, breed size or other unique needs.

Purina Pro Plan Focus products
Purina Pro Plan Focus Life Stage Formula

Life-Stage Formulas

Puppy formulas are formulated with a growing dog in mind, with DHA for brain and vision development, and antioxidants to help nourish developing immune systems. Adult formulas are formulated with key nutrients to support specific needs, plus they contain vitamin A and linoleic acid, an omega-6 fatty acid, for a healthy skin and coat.

Breed-Size Formulas

Dogs of different sizes have different needs, and their breed size-specific formulas help to address them. Toy and Small Breed formulas offer nutrient-dense, size-appropriate kibble while the Large and Giant Breed formulas are specially formulated to meet the needs of bigger dogs.

Purina Breed Size
Purina Results

Sensitive Skin & Stomach Formula

This specialized formula is great for dogs who may experience skin and/or stomach sensitivity. The dry formula is made with real salmon as the #1 ingredient and also contains easily digestible rice and oatmeal plus omega fatty acids and zinc.

Weight Management Formulas

For adult dogs who are overweight or less active, the Weight Management formulas offer an optimal protein-to-fat ratio to help them be their best.

Purina Pro Plan Weight Management

Why Purina Pro Plan?

Nutrition That Performs

Real meat is the #1 ingredient in all of the dry formulas to help promote total health. And every ingredient that follows is carefully chosen for a specific purpose. Plus, each dry formula is tailored to provide the optimal protein-to-fat ratio to help dogs maintain their ideal body condition.

5 Specialized Platforms

Purina Pro Plan offers a variety of dry formulas across five distinct nutritional platforms: Savor, Bright Mind, Natural, Focus and Sport. Each helps meet the unique needs of dogs based on their taste preferences, age, dietary considerations or activity, and lifestyle.

Backed by Expertise

Advanced nutrition is the result of 85+ years of Purina research, and is backed by over 400 scientists, including nutritionists, veterinarians and behaviorists. Together, they strive to give your dog the nutrition he needs to be his very best.

Chosen by Champions

Purina Pro Plan is the food of choice by competitors and champions nationwide, including the last 10 Westminster Best in Show Champions and 96 out of 100 AKC All Breed Champions.

About Purina

Purina is trusted and recommended by hundreds of veterinarians, breeders and rescues nationwide. They have a relentless focus on nutrition, quality and safety, and their products are backed by more than 500 scientists, including nutritionists, behaviorists and veterinarians. Through passionate expertise, they create extraordinary products for your pet's total health and wellness.

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About Purina

Customer Reviews

140 reviews 140 Reviews 4.8 out of 5 Stars

95% Recommend

95% of reviewersrecommend this product

4.8 / 5
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  • Exactly what I needed

    By on

    I was looking for a high in protein, calcium, DHA, and Omega 3 fatty acids to feed my lactating female. I will transition her puppies onto this when they are older. The 5 Star ( per DFA) foods gave her diarrhea. This has her looking & feeling great & her stools are well formed. Puppies are growing & happy. You can not argue w success!

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  • Stinky breath food

    By on

    I used this product because it had good reviews. I started feeding it to my dog when he was 3 months old. His breath was atrocious and I could never figure out why. It smelled like he ate something dead and He was always hungry. I ended up switching to a different food brand and his breath stopped stinkin and he seemed more full after eating. Side note: I gave the leftover food to my friend and she experienced the same thing with her dogs breath while eating it.

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  • Best for my Pembroke Welsh Corgi pups

    By on

    Always fed Purina products to my dogs and cats , as a breeder of corgis, I switched to Pro plan focus puppy chicken and rice a long time ago. Helps my momma dog's while she is pregnant, nursing and then easy to use when weaning pups, they always have firm small stools and they really eat it up. Nice healthy litter and I highly recommend it to my puppy owners. Chewy makes ordering easy and price is great.

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  • Great Dog Food

    By on

    Just added a new american cocker spaniel to our family. The breeder highly recommended this brand. We had always been using Blue Buffalo which in my opinion is great as well, but I do feel the Purina Pro Plan is just as healthy for my new pup as well as my two adult dogs for half the cost. Highly recommend.

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  • Good puppy dry food

    By on

    I have been looking for a dry puppy food for new pup, now 4 months old. To date, this one she likes most, as does older dog............ Also highly recommended by my vet, who raises and shows dogs, and uses Purina ProPlan as well.

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  • Great food, fast shipping

    By on

    We use this for our three pups ranging from 5 lbs to 55 lbs and it has made a huge difference. Less waste, they are Fuller quicker and stay Fuller longer. Shipped quickly and way better price than in store!!

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  • Pro Plan Puppy

    By on

    I've been using ProPlan for my dogs for over 40 years. I think it's nutritional, the dogs like it and its cost is fairly reasonable, especially if purchased from Chewy.com.

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  • Purina Pro

    By on

    This is what we start our puppies on and this is what I encourage the puppy buyers to keep them on for at least a year before switching to another Purina food.

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  • Vet recommended

    By on

    My dog was not eating his food, so we talked to his vet and she recommended Purina pro plan. He now eats the entire bowl in one sitting and sometimes looks for seconds.

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  • Purina Pro Plan Puppy Food

    By on

    I already love purina pro Plan. My adult dogs have been eating it for 20 years. I feed my nursing mom the puppy food for the extra vitamins and it makes the transition to weaning easier for the pups. Price cannot be beat. It is literally $10-$12 cheaper than other stores around me

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