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Purina Pro Plan Focus Puppy Chicken & Rice Formula Dry Dog Food

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34-lb bag
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Description

Getting a great start on life takes the same thing getting a great start on the day does: a tasty breakfast packed with everything a growing body needs! Purina Pro Plan Focus Puppy Chicken & Rice Formula Dry Dog Food is made just for the new buddies on the block and packed with DHA-filled fish oil for cognitive development, calcium and phosphorous to grow strong teeth and bones, and plenty of protein from lean chicken for a toned and healthy body.

Key Benefits

  • Specialized diet for puppies up to 1 year old is made with real chicken and rice providing the nutrition and energy they need to grow and thrive
  • Highly digestible formula with prebiotic fiber to maintain intestinal balance and to promote digestive health
  • Omega-6 fatty acids are included for healthy skin and a beautiful shiny coat
  • DHA improves cognitive development and added calcium strengthens teeth and bones throughout the aging process of your puppy
  • Proudly manufactured in Purina-owned U.S.A facilities and does not contain any added artificial colors, flavors, or preservatives

Cautions

Store in a cool, dry place.

See all items by Purina Pro Plan

  • Item Number
    67481
  • Weight
    34.0 pounds
  • Brand
    Purina
  • Breed Size
    All Breeds, Small Breeds, Medium Breeds, Large Breeds
  • Food Form
    Dry Food
  • Lifestage
    Puppy
  • Made in
    United States

Nutritional Info

Ingredients

Chicken, Brewer's Rice, Poultry By Product Meal (Natural Source of Glucosamine), Corn Gluten Meal, Whole Grain Wheat, Animal Fat Preserved with Mixed Tocopherols (Form of Vitamin E), Whole Grain Corn, Corn Germ Meal, Brewer's Dried Yeast, Fish Meal (Natural Source of Glucosamine), Animal Digest, Dried Egg Product, Fish Oil, Salt, Potassium Chloride, Calcium Carbonate, Calcium Phosphate, Choline Chloride, Zinc Sulfate, Vitamin E Supplement, Ferrous Sulfate, Niacin, Manganese Sulfate, L Lysine Monohydrochloride, Vitamin A Supplement, Calcium Pantothenate, Thiamine Mononitrate, Copper Sulfate, Riboflavin Supplement, Garlic Oil, Vitamin B 12 Supplement, Pyridoxine Hydrochloride, Folic Acid, Vitamin D 3 Supplement, Calcium Iodate, Biotin, Menadione Sodium Bisulfite Complex (Source of Vitamin K Activity), and Sodium Selenite.

Caloric Content

4,191 kcal/kg, 1,901 kcal/lb, 468 kcal/cup

Guaranteed Analysis
Crude Protein 28.0% min
Crude Fat 18.0% min
Crude Fiber 3.0% max
Moisture 12.0% max
Linoleic Acid 1.6% min
Calcium 1.1% min
Phosphorus 0.8% min
Vitamin A 15,000 IU/kg min
Vitamin E 100 IU/kg min
Docosahexaenoic Acid (DHA) 0.05% min

Feeding Instructions

Transition Instructions

Making the Switch to Pro Plan: Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog's current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.

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Specialized Nutrition fo Unique Needs

High-quality protein like real chicken, lamb or salmon is the #1 ingredient in all dry formulas. Purina Pro Plan is formulated with key nutrients to help support specific needs based on life stage, lifestyle, breed size or other unique needs.

Purina Pro Plan Focus products
Purina Pro Plan Focus Life Stage Formula

Life-Stage Formulas

Puppy formulas are formulated with a growing dog in mind, with DHA for brain and vision development, and antioxidants to help nourish developing immune systems. Adult formulas are formulated with key nutrients to support specific needs, plus they contain vitamin A and linoleic acid, an omega-6 fatty acid, for a healthy skin and coat.

Breed-Size Formulas

Dogs of different sizes have different needs, and their breed size-specific formulas help to address them. Toy and Small Breed formulas offer nutrient-dense, size-appropriate kibble while the Large and Giant Breed formulas are specially formulated to meet the needs of bigger dogs.

Purina Breed Size
Purina Results

Sensitive Skin & Stomach Formula

This specialized formula is great for dogs who may experience skin and/or stomach sensitivity. The dry formula is made with real salmon as the #1 ingredient and also contains easily digestible rice and oatmeal plus omega fatty acids and zinc.

Weight Management Formulas

For adult dogs who are overweight or less active, the Weight Management formulas offer an optimal protein-to-fat ratio to help them be their best.

Purina Pro Plan Weight Management

Why Purina Pro Plan?

Nutrition That Performs

Real meat is the #1 ingredient in all of the dry formulas to help promote total health. And every ingredient that follows is carefully chosen for a specific purpose. Plus, each dry formula is tailored to provide the optimal protein-to-fat ratio to help dogs maintain their ideal body condition.

5 Specialized Platforms

Purina Pro Plan offers a variety of dry formulas across five distinct nutritional platforms: Savor, Bright Mind, Natural, Focus and Sport. Each helps meet the unique needs of dogs based on their taste preferences, age, dietary considerations or activity, and lifestyle.

Backed by Expertise

Advanced nutrition is the result of 85+ years of Purina research, and is backed by over 400 scientists, including nutritionists, veterinarians and behaviorists. Together, they strive to give your dog the nutrition he needs to be his very best.

Chosen by Champions

Purina Pro Plan is the food of choice by competitors and champions nationwide, including the last 10 Westminster Best in Show Champions and 96 out of 100 AKC All Breed Champions.

About Purina

Purina is trusted and recommended by hundreds of veterinarians, breeders and rescues nationwide. They have a relentless focus on nutrition, quality and safety, and their products are backed by more than 500 scientists, including nutritionists, behaviorists and veterinarians. Through passionate expertise, they create extraordinary products for your pet's total health and wellness.

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About Purina

Customer Reviews

130 reviews 130 Reviews 4.8 out of 5 Stars

95% Recommend

95% of reviewersrecommend this product

4.8 / 5
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  • Purina Pro Plan Puppy Food

    By on

    I already love purina pro Plan. My adult dogs have been eating it for 20 years. I feed my nursing mom the puppy food for the extra vitamins and it makes the transition to weaning easier for the pups. Price cannot be beat. It is literally $10-$12 cheaper than other stores around me

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  • Good and good for them.

    By on

    Food is awesome, my puppy boy loves it. When I write a review I'm doing chewy and other potential consumers a favor, don't make me have a MINIMUM amount of characters in my review.

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  • Great Quality

    By on

    I've used Pro Plan for years. Since I moved to Florida from St. Louis I have been satisfied but the food is not as fresh looking as it was living so close to Purina this was just as fresh and good quality.

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  • Love Pro Plan!

    By on

    I have been feeding various formulas of Pro Plan for about 20 years to my multiple show and rescue dogs. They hAve all been extremely healthy and have beautiful coats.

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  • pro plan chicken n rice

    By on

    my german shepard dog is the fittest after feeding him this food. Chewy allso receives high marks in their customer service and their fast delivery turn around time is excellent.

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  • My experience with this dog food

    By on

    Snow, my little princess "husky" didn't like it at first, Pro Plan was her only choice of eating. To make her eat it, I put sweet potato on her plate and mix it well with the food. She had become used to eat it, but I don't believe for second that she liked it. I have my reasons of why I bought it, first, because of chewy's reviews "I've read negative reviews, but I thought people were just over reacting," and second, since I am a student the price was so affordable. It has been two months since I switched from NutriSource Large Breed Puppy Chicken & Rice Formula Dry Dog Food to "Pro Plan." This past week, Snow finally gave me the sign that she didn't like this food anymore, she kept her plate Snow, my little princess "husky" didn't like it at first, Pro Plan was her only choice of eating. To make her eat it, I put sweet potato on her plate and mix it well with the food. She had become used to eat it, but I don't believe for second that she liked it. I have my reasons of why I bought it, first, because of chewy's reviews "I've read negative reviews, but I thought people were just over reacting," and second, since I am a student the price was so affordable. It has been two months since I switched from NutriSource Large Breed Puppy Chicken & Rice Formula Dry Dog Food to "Pro Plan." This past week, Snow finally gave me the sign that she didn't like this food anymore, she kept her plate almost full for days. Please if anyone faces the same situation as I have now please don't force your dogs to eat something he/she doesn't like. This was my experience with this dog food, please don't feel bad about my experience, maybe your dogs would love this food. … more

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  • My Puppy Loves Pro Plan!

    By on

    I have fed Pro Plan puppy to my last 2 dogs. The first was a doberman I had gotten from a show breeder (who was a veterinarian), who had been feeding him this when I got him. She suggested that I stick with it, and my doberman was winning in the ring by the time he was 6 months old. My new puppy, a Belgian Malinois, absolutely loves this food. He is a very active puppy training in French Ring and Nosework/tracking. The vet is very happy with his development, and said he likes Pro Plan as well. I get comments about his soft shiny coat all of the time, and love how excited he gets about his meals. He has very regular stools like clockwork, and they don't smell terrible. I would highly recommend I have fed Pro Plan puppy to my last 2 dogs. The first was a doberman I had gotten from a show breeder (who was a veterinarian), who had been feeding him this when I got him. She suggested that I stick with it, and my doberman was winning in the ring by the time he was 6 months old. My new puppy, a Belgian Malinois, absolutely loves this food. He is a very active puppy training in French Ring and Nosework/tracking. The vet is very happy with his development, and said he likes Pro Plan as well. I get comments about his soft shiny coat all of the time, and love how excited he gets about his meals. He has very regular stools like clockwork, and they don't smell terrible. I would highly recommend this high quality food for growing puppies. I couldn't be happier with it. … more

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  • Love this product!

    By on

    Our golden has been on this food since we got her, and it's been wonderful! No stomach issues and she loves it!

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  • PURINA PRO PLAN FOR PUPPIES

    By on

    THIS IS A GOOD QUALITY FOOD. OUR VET APPROVED IT FOR OUR PUPPIES. SO FAR SO GOOD. AT LEAST THEY EAT IT.

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  • Great value for purchase

    By on

    My puppy (American bully) absolutely loves this feed we originally had him on blue which was ten dollars more and a much smaller bag. Soon as he tried this food he completely dug in eats like he has never been fed before lol... The protein is the same as the higher priced Brands definitely will be refilling this item every time and using chewy.com is so convenient and easy!!!!

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