Purina Pro Plan Focus Puppy Chicken & Rice Formula Dry Dog Food

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34-lb bag
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Getting a great start on life takes the same thing getting a great start on the day does: a tasty breakfast packed with everything a growing body needs! Purina Pro Plan Focus Puppy Chicken & Rice Formula Dry Dog Food is made just for the new buddies on the block and packed with DHA-filled fish oil for cognitive development, calcium and phosphorous to grow strong teeth and bones, and plenty of protein from lean chicken for a toned and healthy body.

Key Benefits

  • Specialized diet for puppies up to 1 year old is made with real chicken and rice providing the nutrition and energy they need to grow and thrive
  • Highly digestible formula with prebiotic fiber to maintain intestinal balance and to promote digestive health
  • Omega-6 fatty acids are included for healthy skin and a beautiful shiny coat
  • DHA improves cognitive development and added calcium strengthens teeth and bones throughout the aging process of your puppy
  • Proudly manufactured in Purina-owned U.S.A facilities and does not contain any added artificial colors, flavors, or preservatives

Additional Details

Store in a cool, dry place.

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  • Item Number
  • Weight
    34.0 pounds
  • Brand
  • Breed Size
    All Breeds, Small Breeds, Medium Breeds, Large Breeds
  • Food Form
    Dry Food
  • Lifestage
  • Made in
    United States

Nutritional Info


Chicken, Brewer's Rice, Poultry By-Product Meal, Corn Gluten Meal, Whole Grain Wheat, Animal Fat Preserved with Mixed-Tocopherols, Whole Grain Corn, Corn Germ Meal, Brewer's Dried Yeast, Fish Meal, Animal Digest, Dried Egg Product, Fish Oil, Salt, Potassium Chloride, Calcium Carbonate, Calcium Phosphate, Choline Chloride, Zinc Sulfate, Vitamin E Supplement, Ferrous Sulfate, Niacin, Manganese Sulfate, L-Lysine Monohydrochloride, Vitamin A Supplement, Calcium Pantothenate, Thiamine Mononitrate, Copper Sulfate, Riboflavin Supplement, Garlic Oil, Vitamin B-12 Supplement, Pyridoxine Hydrochloride, Folic Acid, Vitamin D-3 Supplement, Calcium Iodate, Biotin, Menadione Sodium Bisulfite Complex (Source of Vitamin K Activity), Sodium Selenite. W-4458.

Caloric Content

4,191 kcal/kg, 1,901 kcal/lb, 468 kcal/cup

Guaranteed Analysis
Crude Protein 28.0% min
Crude Fat 18.0% max
Crude Fiber 3.0% max
Moisture 12.0% max
Linoleic Acid 1.6% min
Calcium 1.1% min
Phosphorous 0.8% min
Vitamin A 15,000 IU/kg min
Vitamin E 100 IU/kg min
Docosahexaenoic Acid (DHA) 0.05% min

Feeding Instructions

Weight Daily Feeding (Cups) 1 1/2 - 3 months 4 - 5 months 6 - 8 months 9 - 11 months 1 - 2 years
3 - 12 lbs 1/2 - 2/3 2/3 - 1 1/2 - 1 Feed as Adult Feed as Adult
13 - 20 lbs 1/2 - 1 1 - 1 1/3 2/3 - 1 1 1 - 1 1/4
21 - 50 lbs 1/2 - 1 1 1/2 - 2 1 - 1 2/3 2 2 - 3
51 - 75 lbs 1/2 - 1 2/3 1 1/2 - 2 3/4 1 1/3 - 2 2/3 2 1/3 - 3 1/3 2 1/2 - 4 1/3
76 - 100 lbs 3/4 - 2 1/2 2 1/4 - 4 1/4 4 - 4 2/3 6 1/2 - 8 5 1/3 - 7 2/3
Over 100 lbs 2 1/2 plus 1/2 for each 10 lbs of body weight over 100 lbs 4 1/4 plus 1/2 for each 10 lbs of body weight over 100 lbs 4 2/3 plus 1/2 for each 10 lbs of body weight over 100 lbs 8 plus 1/2 for each 10 lbs of body weight over 100 lbs 7 2/3 plus 1/2 for each 10 lbs of body weight over 100 lbs
  • Puppies start to nibble solid foods at 3 - 4 weeks of age. Keep moistened Pro Plan available at all times. Allow your puppy to eat at will until fully weaned (6 - 8 weeks). After weaning, Pro Plan can be fed moistened or dry. For best results, develop a regular feeding schedule such as three small meals a day for younger puppies. You can gradually reduce to one feeding in the morning and one in the evening as your puppy ages. The routine should not vary. As puppies near adulthood, their calorie needs may drop, and your puppy may begin leaving some food in the bowl. Don't misinterpret this as an indication of dislike for the food. Instead, begin offering less so your puppy doesn't overeat and stays in ideal body condition.
  • Nestle Purina research indicates that avoiding overfeeding of puppies may help their development. Maintaining ideal body condition is key to encouraging proper growth in all puppies, especially large breeds. The indicated amounts are only a guideline. If your puppy becomes overweight a reduction of your puppy's daily food intake may be appropriate. You may wish to consult your veterinarian about a weight control program.
  • Feeding for Reproduction: Pro Plan provides the extra nutrition needed by reproducing females in stages of gestation and lactation. Food consumption may vary during gestation, so feed the amount needed to maintain the pregnant female's ideal body condition. Food intake may double or even quadruple during lactation.
  • Provide adequate fresh water in a clean container daily. For your pet's health, see your veterinarian regularly.

Transition Instructions

Making the Switch to Pro Plan: Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog's current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.

Specialized Nutrition for Unique Needs

High-quality protein like real chicken, lamb or salmon is the #1 ingredient in all dry formulas. Purina Pro Plan is formulated with key nutrients to help support specific needs based on life stage, lifestyle, breed size or other unique needs.

Purina Pro Plan Focus products
Purina Pro Plan Focus Life Stage Formula

Life-Stage Formulas

Puppy formulas are formulated with a growing dog in mind, with DHA for brain and vision development, and antioxidants to help nourish developing immune systems. Adult formulas are formulated with key nutrients to support specific needs, plus they contain vitamin A and linoleic acid, an omega-6 fatty acid, for a healthy skin and coat.

Breed-Size Formulas

Dogs of different sizes have different needs, and their breed size-specific formulas help to address them. Toy and Small Breed formulas offer nutrient-dense, size-appropriate kibble while the Large and Giant Breed formulas are specially formulated to meet the needs of bigger dogs.

Purina Breed Size
Purina Results

Sensitive Skin & Stomach Formula

This specialized formula is great for dogs who may experience skin and/or stomach sensitivity. The dry formula is made with real salmon as the #1 ingredient and also contains easily digestible rice and oatmeal plus omega fatty acids and zinc.

Weight Management Formulas

For adult dogs who are overweight or less active, the Weight Management formulas offer an optimal protein-to-fat ratio to help them be their best.

Purina Pro Plan Weight Management

Why Purina Pro Plan?

Nutrition That Performs

Real meat is the #1 ingredient in all of the dry formulas to help promote total health. And every ingredient that follows is carefully chosen for a specific purpose. Plus, each dry formula is tailored to provide the optimal protein-to-fat ratio to help dogs maintain their ideal body condition.

5 Specialized Platforms

Purina Pro Plan offers a variety of dry formulas across five distinct nutritional platforms: Savor, Bright Mind, Natural, Focus and Sport. Each helps meet the unique needs of dogs based on their taste preferences, age, dietary considerations or activity, and lifestyle.

Backed by Expertise

Advanced nutrition is the result of 85+ years of Purina research, and is backed by over 400 scientists, including nutritionists, veterinarians and behaviorists. Together, they strive to give your dog the nutrition he needs to be his very best.

Chosen by Champions

Purina Pro Plan is the food of choice by competitors and champions nationwide, including the last 10 Westminster Best in Show Champions and 96 out of 100 AKC All Breed Champions.

About Purina

Purina is trusted and recommended by hundreds of veterinarians, breeders and rescues nationwide. They have a relentless focus on nutrition, quality and safety, and their products are backed by more than 500 scientists, including nutritionists, behaviorists and veterinarians. Through passionate expertise, they create extraordinary products for your pet's total health and wellness.

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About Purina

Customer Reviews

156 reviews 156 Reviews 4.8 out of 5 Stars

95% Recommend

95% of reviewersrecommend this product

4.8 / 5

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  • Best Dog Food Ever

    By on

    This is the place for everything dog. Prices are below anyone else I can find and I have really looked. The shipment is always a surprise because it arrives so fast. Never any mistakes with my order either. Great job. the dog food itself come highly recommended by the breeder and The fact that 9 of tem best in breed winners use it.

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  • Purina Pro Plan solved all of our Poop Problems

    By on

    I got caught up in the “high protein grain free” puppy food craze - even though my puppy loved those foods, his stomach did not. For the first two months I had him, his poops were so soft that I thought I’d never see a firm poop come out of him. The vet recommended that I stop with the super high quality foods and switch to Purina pro plan - I’m so glad I made the switch and so is my pup. He loves this food just as much as his old ones and his poops firmed up immediately. I couldn’t recommend this food more!

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  • great food for an older dog also

    By on

    I have a 12 year old greyhound who has a hard time chewing the bigger bites of his regular pro plan food. Started him on the puppy food so he can gain some weight. He loves the size of the kibble

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  • Improved coats

    By on

    Adopted our dogs from local Humane Society, took them in to get boosters (part of adoption fees) and the commented on how shiny their coats were and wanted to know what we were feeding them!

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  • great good for puppies!

    By on

    Breeder was using this food before I got my pup so I bought a giant bag of the stuff. Puppy loves it and she is growing fast! She's got tons of energy, a little too much sometimes.

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  • The Delivery

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    It was fine except ups delivered it to Road and not Drive and I had to pick it up a block away, the box was heavy and I had to carry by myself all the way home.

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  • Great food, fast shipping

    By on

    We use this for our three pups ranging from 5 lbs to 55 lbs and it has made a huge difference. Less waste, they are Fuller quicker and stay Fuller longer. Shipped quickly and way better price than in store!!

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  • Good Food Indeed

    By on

    My dogs love this Pro Plan food. Switched from another more expensive and grain free food when I got them, on advice from my vet who uses this herself.

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  • Good quality food the a good price

    By on

    This is what the vet recommended for my puppy and he likes it just fine. The pieces are about dime size and has DHA for puppy brain growth.

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  • Stinky breath food

    By on

    I used this product because it had good reviews. I started feeding it to my dog when he was 3 months old. His breath was atrocious and I could never figure out why. It smelled like he ate something dead and He was always hungry. I ended up switching to a different food brand and his breath stopped stinkin and he seemed more full after eating. Side note: I gave the leftover food to my friend and she experienced the same thing with her dogs breath while eating it.

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