Purina Pro Plan Puppy Chicken & Rice Formula Dry Dog Food
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Getting a great start on life takes the same thing getting a great start on the day does: a tasty breakfast packed with everything a growing body needs! Purina Pro Plan Puppy Chicken & Rice Formula Dry Dog Food is made just for the new buddies on the block and packed with DHA-filled fish oil for cognitive development, calcium and phosphorous to grow strong teeth and bones, and plenty of protein from lean chicken for a toned and healthy body.
Key Benefits- This formula helps support the growth and development of your new furry family member.
- Features chicken as the first ingredient for high-quality and muscle-building protein.
- Includes omega-rich fish oil with DHA for brain and vision development.
- Live probiotics and antioxidants help support your pup’s digestive and immune systems.
- Fortified with calcium, phosphorous and other important minerals to help build healthy bones and teeth.
Store in a cool, dry place.
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Item Number67481
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Weight34.0 pounds
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BrandPurina
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LifestagePuppy
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Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All Breeds
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Food FormDry Food
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Special DietHigh-Protein
New: Chicken, Rice, Poultry By-product Meal, Corn Gluten Meal, Whole Grain Wheat, Beef Fat Preserved With Mixed-tocopherols, Whole Grain Corn, Corn Germ Meal, Dried Yeast, Fish Meal, Dried Egg Product, Natural Flavor, Fish Oil, Soybean Oil, Salt, Potassium Chloride, Calcium Carbonate, Mono And Dicalcium Phosphate, Choline Chloride, Minerals [Zinc Sulfate, Ferrous Sulfate, Manganese Sulfate, Copper Sulfate, Calcium Iodate, Sodium Selenite], L-lysine Monohydrochloride, Vitamins [Vitamin E Supplement, Niacin (Vitamin B-3), Vitamin A Supplement, Calcium Pantothenate (Vitamin B-5), Thiamine Mononitrate (Vitamin B-1), Vitamin B-12 Supplement, Riboflavin Supplement (Vitamin B-2), Pyridoxine Hydrochloride (Vitamin B-6), Folic Acid (Vitamin B-9), Menadione Sodium Bisulfite Complex (Vitamin K), Vitamin D-3 Supplement, Biotin (Vitamin B-7)], Dried Bacillus Coagulans Fermentation Product, Garlic Oil. X445819.
Original: Chicken, Brewer's Rice, Poultry By-Product Meal, Corn Gluten Meal, Whole Grain Wheat, Animal Fat Preserved with Mixed-Tocopherols, Whole Grain Corn, Corn Germ Meal, Brewer's Dried Yeast, Fish Meal, Animal Digest, Dried Egg Product, Fish Oil, Salt, Potassium Chloride, Calcium Carbonate, Calcium Phosphate, Choline Chloride, Zinc Sulfate, Vitamin E Supplement, Ferrous Sulfate, Niacin, Manganese Sulfate, L-Lysine Monohydrochloride, Vitamin A Supplement, Calcium Pantothenate, Thiamine Mononitrate, Copper Sulfate, Riboflavin Supplement, Garlic Oil, Vitamin B-12 Supplement, Pyridoxine Hydrochloride, Folic Acid, Vitamin D-3 Supplement, Calcium Iodate, Biotin, Menadione Sodium Bisulfite Complex (Source of Vitamin K Activity), Sodium Selenite. W-4458.
Caloric ContentNew: 4,188 kcal/kg, 456 kcal/cup
Original: 4,191 kcal/kg, 468 kcal/cup
New:
Guaranteed Analysis | |
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Crude Protein | 28.0% min |
Crude Fat | 18.0% max |
Crude Fiber | 3.0% max |
Moisture | 12.0% max |
Linoleic Acid | 1.6% min |
Docosahexaenoic Acid (DHA) | 0.1% min |
Calcium | 1.1% min |
Phosphorous | 0.9% min |
Vitamin A | 15,000 IU/kg min |
Vitamin E | 100 IU/kg min |
Omega-6 Fatty Acids | 1.8% min |
Bacillus Coagulans | 600 million CFU/lb min |
Original:
Guaranteed Analysis | |
---|---|
Crude Protein | 28.0% min |
Crude Fat | 18.0% max |
Crude Fiber | 3.0% max |
Moisture | 12.0% max |
Linoleic Acid | 1.6% min |
Calcium | 1.1% min |
Phosphorous | 0.8% min |
Vitamin A | 15,000 IU/kg min |
Vitamin E | 100 IU/kg min |
Docosahexaenoic Acid (DHA) | 0.05% min |
New:
Weight at Maturity | Daily Feeding (Cups) 1 1/2 - 3 months | 4 - 5 months | 6 - 8 months | 9 - 11 months | 1 - 2 years |
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3 - 12 lbs | 1/2 - 2/3 | 2/3 - 1 | 1/2 - 1 1/4 | Feed as Adult | Feed as Adult |
13 - 20 lbs | 1/2 - 1 | 1 1/4 - 1 1/2 | 3/4 - 1 | 1 - 1 1/4 | 1 - 1 1/4 |
21 - 50 lbs | 1/2 - 1 | 1 1/2 - 2 | 1 1/4 - 2 | 2 - 2 1/4 | 2 - 3 |
51 - 75 lbs | 1/2 - 1 3/4 | 1 1/2 - 3 | 1 1/3 - 3 | 2 1/2 - 3 1/3 | 2 3/4 - 4 2/3 |
76 - 100 lbs | 1 - 2 | 2 - 3 | 3 - 4 3/4 | 4 - 5 1/4 | 5 3/4 - 8 1/4 |
Over 100 lbs | 2 plus 1/3 for each 10 lbs of body weight over 100 lbs | 3 plus 1/3 for each 10 lbs of body weight over 100 lbs | 4 3/4 plus 1/3 for each 10 lbs of body weight over 100 lbs | 5 1/4 plus 1/3 for each 10 lbs of body weight over 100 lbs | 8 1/4 plus 1/3 for each 10 lbs of body weight over 100 lbs |
Original:
Weight at Maturity | Daily Feeding (Cups) 1 1/2 - 3 months | 4 - 5 months | 6 - 8 months | 9 - 11 months | 1 - 2 years |
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3 - 12 lbs | 1/2 - 2/3 | 2/3 - 1 | 1/2 - 1 | Feed as Adult | Feed as Adult |
13 - 20 lbs | 1/2 - 1 | 1 - 1 1/3 | 2/3 - 1 | 1 | 1 - 1 1/4 |
21 - 50 lbs | 1/2 - 1 | 1 1/2 - 2 | 1 - 1 2/3 | 2 | 2 - 3 |
51 - 75 lbs | 1/2 - 1 2/3 | 1 1/2 - 2 3/4 | 1 1/3 - 2 2/3 | 2 1/3 - 3 1/3 | 2 1/2 - 4 1/3 |
76 - 100 lbs | 3/4 - 2 1/2 | 2 1/4 - 4 1/4 | 4 - 4 2/3 | 6 1/2 - 8 | 5 1/3 - 7 2/3 |
Over 100 lbs | 2 1/2 plus 1/2 for each 10 lbs of body weight over 100 lbs | 4 1/4 plus 1/2 for each 10 lbs of body weight over 100 lbs | 4 2/3 plus 1/2 for each 10 lbs of body weight over 100 lbs | 8 plus 1/2 for each 10 lbs of body weight over 100 lbs | 7 2/3 plus 1/2 for each 10 lbs of body weight over 100 lbs |
- Puppies start to nibble solid foods at 3 - 4 weeks of age. Keep moistened Pro Plan available at all times. Allow your puppy to eat at will until fully weaned (6 - 8 weeks). After weaning, Pro Plan can be fed moistened or dry. For best results, develop a regular feeding schedule such as three small meals a day for younger puppies. You can gradually reduce to one feeding in the morning and one in the evening as your puppy ages. The routine should not vary. As puppies near adulthood, their calorie needs may drop, and your puppy may begin leaving some food in the bowl. Don't misinterpret this as an indication of dislike for the food. Instead, begin offering less so your puppy doesn't overeat and stays in ideal body condition.
- Nestle Purina research indicates that avoiding overfeeding of puppies may help their development. Maintaining ideal body condition is key to encouraging proper growth in all puppies, especially large breeds. The indicated amounts are only a guideline. If your puppy becomes overweight a reduction of your puppy's daily food intake may be appropriate. You may wish to consult your veterinarian about a weight control program.
- Feeding for Reproduction: Pro Plan provides the extra nutrition needed by reproducing females in stages of gestation and lactation. Food consumption may vary during gestation, so feed the amount needed to maintain the pregnant female's ideal body condition. Food intake may double or even quadruple during lactation.
- Provide adequate fresh water in a clean container daily. For your pet's health, see your veterinarian regularly.
Making the Switch to Pro Plan: Although you'll be anxious to see the difference Pro Plan can make in your dog, please allow 7 - 10 days to ease the transition from your dog's current food. Each day, simply feed a little less of the previous food and a little more Pro Plan until you're feeding Pro Plan exclusively. This gradual transition will help avoid dietary upsets.

Specialized Nutrition for Unique Needs
High-quality protein like real chicken, lamb or salmon is the #1 ingredient in all dry formulas. Purina Pro Plan is formulated with key nutrients to help support specific needs based on life stage, lifestyle, breed size or other unique needs.


Life-Stage Formulas
Puppy formulas are formulated with a growing dog in mind, with DHA for brain and vision development, and antioxidants to help nourish developing immune systems. Adult formulas are formulated with key nutrients to support specific needs, plus they contain vitamin A and linoleic acid, an omega-6 fatty acid, for a healthy skin and coat.
Breed-Size Formulas
Dogs of different sizes have different needs, and their breed size-specific formulas help to address them. Toy and Small Breed formulas offer nutrient-dense, size-appropriate kibble while the Large and Giant Breed formulas are specially formulated to meet the needs of bigger dogs.


Sensitive Skin & Stomach Formula
This specialized formula is great for dogs who may experience skin and/or stomach sensitivity. The dry formula is made with real salmon as the #1 ingredient and also contains easily digestible rice and oatmeal plus omega fatty acids and zinc.
Weight Management Formulas
For adult dogs who are overweight or less active, the Weight Management formulas offer an optimal protein-to-fat ratio to help them be their best.

Why Purina Pro Plan?
Nutrition That Performs
Real meat is the #1 ingredient in all of the dry formulas to help promote total health. And every ingredient that follows is carefully chosen for a specific purpose. Plus, each dry formula is tailored to provide the optimal protein-to-fat ratio to help dogs maintain their ideal body condition.

5 Specialized Platforms
Purina Pro Plan offers a variety of dry formulas across five distinct nutritional platforms: Savor, Bright Mind, Natural, Focus and Sport. Each helps meet the unique needs of dogs based on their taste preferences, age, dietary considerations or activity, and lifestyle.

Backed by Expertise
Advanced nutrition is the result of 85+ years of Purina research, and is backed by over 400 scientists, including nutritionists, veterinarians and behaviorists. Together, they strive to give your dog the nutrition he needs to be his very best.

Chosen by Champions
Purina Pro Plan is the food of choice by competitors and champions nationwide, including the last 10 Westminster Best in Show Champions and 96 out of 100 AKC All Breed Champions.

About Purina
Purina is trusted and recommended by hundreds of veterinarians, breeders and rescues nationwide. They have a relentless focus on nutrition, quality and safety, and their products are backed by more than 500 scientists, including nutritionists, behaviorists and veterinarians. Through passionate expertise, they create extraordinary products for your pet's total health and wellness.

Customer Reviews
95% Recommend
95% of reviewersrecommend this product
You've Already Reviewed This Item
487 Reviews
Showing 1-10 of 487 Reviews
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Wrong Food
By BadgerDan on Feb 16, 2021
Order Purina Pro Plan Puppy Chicken & Rice, asked DHA formula, they send Focus formula, was told it was same but in the old packaging, but dog got runny stool from it, Called and they were sorry for the mix up and would send correct food, Got Second bag week later but was wrong again, Called back they were double sorry and asked for another chance, Was told they would check with warehouse and make sure that they send the right food , Six days later I got another bag of the wrong food. Time to give up on them . Called all local suppliers, nobody had it, finally found right food 110 miles away, drove there and bought two big bags, Dog is happy and healthy . Now i will try to get my money back?? Order Purina Pro Plan Puppy Chicken & Rice, asked DHA formula, they send Focus formula, was told it was same but in the old packaging, but dog got runny stool from it, Called and they were sorry for the mix up and would send correct food, Got Second bag week later but was wrong again, Called back they were double sorry and asked for another chance, Was told they would check with warehouse and make sure that they send the right food , Six days later I got another bag of the wrong food. Time to give up on them . Called all local suppliers, nobody had it, finally found right food 110 miles away, drove there and bought two big bags, Dog is happy and healthy . Now i will try to get my money back?? … more
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It's definitely different than our last bag!!
By Onelazymom on Feb 15, 2021
Our 8 month old lab has been eating the chicken and rice formula his entire life. He's a big boy so I purchase the 34lb bag. When I purchased a bag earlier this month, a message popped up saying the look of the bag will change, but not the food. So not true!! Our dog would devour his bowl of food, but now he won't eat it. I purchased a bag of lamb and rice to mix with it, but he just picks at it. Filled his bowl with all lamb this morning and he licked it clean. I now have a $50.00 32lb bag of food that my dog won't eat. Our shelter won't take it because it's opened. Very disappointed in Purina!!
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MY DOG GOES NUTS
By KylosMommy on Feb 10, 2021
My puppy is currently 3 months and we introduced him to Purina Pro Plan as soon as we were recommended by our vet to get him on kibble. We moisten it to make it softer for him to chew and he goes nuts for the chicken and rice formula. He loves it and our vet says we made a great choice. Our baby is healthy and so smart, he catches on to things quickly and has great sleep. No pooping issues, his fur is as healthy as could be and I'm sure it has to do with how he is fed. This food is great. He really hates the Lamb and rice though I wish there were more options other than lamb, salmon, and chicken.
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Purina for the win
By MAXsMOM on Mar 3, 2021
Purina has really knocked out of the bark opps park this time. With our newest edition being picky and his last brand of food leaving him gassy . Baylen seems to really enjoy his food and all the gas is gone. This is a win for us all.
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Puppy Nutrients
By Laguna on Jan 4, 2021
Great well balanced, scientifically formulated and researched nutrition for puppies. It is currently very popular to feed our pets human food. I have cooked for my dogs and provided them with every variation of expensive human grade dog food on the market. However, most of us are not dog nutritionists and our beloved pets run the risk of harm from our lack of knowledge (as recent research has proven). I am also aware that for some odd reason we tend to prefer boutique manufacturers to the pros like Purina. One thing to note is that Purina employs numerous scientists and nutritionists as well as quality control experts, all of which are prohibitive to the small start up or boutique firm. Great well balanced, scientifically formulated and researched nutrition for puppies. It is currently very popular to feed our pets human food. I have cooked for my dogs and provided them with every variation of expensive human grade dog food on the market. However, most of us are not dog nutritionists and our beloved pets run the risk of harm from our lack of knowledge (as recent research has proven). I am also aware that for some odd reason we tend to prefer boutique manufacturers to the pros like Purina. One thing to note is that Purina employs numerous scientists and nutritionists as well as quality control experts, all of which are prohibitive to the small start up or boutique firm. Puppy nutrition is critical and while I supplement this food with other things, this remains the basis. … more
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So Far So Good
By Sean on Feb 25, 2021
We are switching to this product from another brand that the breeder recommended. It suits our puppy better. The only concern is that the puppy seems to want more than recommended amount. Volume wise the previous brand recommends more since it is more grain based.
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Dog loves it and the price is good too!
By ArlissMom on Feb 11, 2021
We switched to ProPlan from regular Purina Puppy Chow when I realized that the price wasn’t that different and that it has chicken as the first ingredient. I was wondering if the dog would be resistant to the change but he eagerly awaits each bowl as he knows that meal time is approaching!
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Great puppy food!
By Bethy on Mar 5, 2021
Our miniature dachshund loves this food! He eats it all with a little bit of Purina’s puppy focus wet food! This food has (so far) kept him healthy, active, happy, and satisfied! Definitely recommend!
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Very Healthy
By Antler on Feb 23, 2021
We got this for our 8 week old English Shepherd puppy while transitioning him out of the original Purina Puppy Chow. This has been very calm and easy on his stomach during the transition and he loves every bite.
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I have been feeding Pro Plan for years , but now my dogs will not eat it
By ttaamm on Feb 17, 2021
Now my dogs will not eat it????????? Something must be wrong with the food because they liked it before and now they will not touch it and got another bag of Pro Plan and they still will not eat it.