SureFeed Microchip Small Dog & Cat Feeder, 1 count

$165.99 (-17%) Chewy Price
$199.00 List Price
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About This Item

Details

  • This bowl only opens for the pet of your choice—it’s activated by your pal’s microchip or the included RFID collar tag.
  • Ideal for multipet homes, this protective feeder helps prevent pets from stealing food from each other’s bowls.
  • It’s also great for pals who are on strict or prescription diets, or those that need to maintain a healthy weight.
  • The bowl holds both dry and wet food, and it helps keep food fresh and pest free.
  • Just one bowl can hold up to 32 pets in its memory—plus, there’s no need to reprogram it after a battery change.

Instructions

Size

FAQ

Warranty Information

Learn More About SureFeed From Our Team of Experts

SureFeed Microchip Pet Feeder

Looking for a smarter way to feed your pets? Keep pets separate at mealtime with the SureFeed Microchip Pet Feeder from Sure Petcare. Designed for cats and small dogs, this feeder only opens for your pet's unique microchip or RFID tag.

Stop Food Stealers in Their Tracks

Food thieves are no match for the SureFeed Microchip Pet Feeder. Easily grant your pet access via their existing microchip or RFID Collar Tag. Ideal for pets on special diets, too, it helps ensure each pet is eating the correct food.

Keep Food Fresh

The feeder’s sealed bowl helps keep food fresher for longer. It can support wet food, dry food, or a combination diet.

About Sure Petcare

Sure Petcare seeks to empower pet owners and veterinarians through impactful pet technology. Their ecosystem of smart pet products provides thoughtful solutions to everyday challenges while providing insight into pet behavior.

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Questions & Answers

75 Customer Questions


Are there any plans to release a larger “taller” version of this? Also a plug in version so batteries aren’t needed. Of our 3 cats the smallest requires the strictest diet and he barely can eat out of it because of how constricting it is so there’s no way it could possibly work for the bigger cats.

Answer by AnneJun 23, 2025
For what it's worth, I put mine on a small box so that it could be raised up and that has worked well for my cat.

Can 2 cats with different chips eat out of the same feeder? My 3rd cat is the one that eats the others food whenever he can.

Answer by VictoriaAug 07, 2025
Yes

Can I program up to 8 cats to one feeder? I want all the cats but one to be able to use one feeder. Then get a second that only the one eating medicated food can use.

Answer by CarolineAug 16, 2025
Yes, you can program up to 32 cats (and/or dogs) to one feeder. Just push the program button (cat head) to enter program mode, get one of your cats to check out the feeder (treats work great for this), and it'll program him/her. Repeat for each cat that you want to use that feeder.

What kind of micro chip is needed? Some people are saying not all chips work with this feeder.

Answer by ShellyFDec 30, 2025
The microchip referred to the description is the medical grade microchip commonly inserted into pet felines and canines by veterinarians. This type of microchip is preloaded with information about that particular animal. The feeder contains a microchip reader. The pet owner sets the Surefeed to read 1 or more microchipped pets. After that, the Surefeed will only open for that pet(s).

4.3
Rated 4.3 out of 5 stars
1745 Ratings

Customers Mention

Chewy identifies key considerations with the help of artificial intelligence and our veterinarians.

Durability

87% Positive

Feeding Schedule

89% Positive

Portion Control

88% Positive

Treat Dispensing

88% Positive

1402 Customer Reviews



Rated 5 out of 5 stars
By Stacie on Feb 8, 2026

Much improved

This is my second Surefeed microchip pet feeder. I purchased two feeders about three years ago for my cats. My male cat is a food bully and my female cat is on a

This is my second Surefeed microchip pet feeder. I purchased two feeders about three years ago for my cats. My male cat is a food bully and my female cat is on a prescription food. The first order had one feeder that worked beautifully and the other that was a bit wonky. The motor that works the lid was quite loud on that one. It wouldn’t always open when requested. I tried to contact the manufacturer and return it for another. They were awful! According to them nothing was wrong with it. My husband, being a handy guy, hardwired the feeder with a plug in to an electrical outlet. This worked for a few years. Until one day the motor got even louder for about 6 hrs before completely breaking. The new model we have functions much smoother and quieter. I also feel that it closes faster than the last feeder we had. This machine does a great job of being sure who the food is intended for is who is actually eating it. The price has gotten cheaper too. Our first feeder was $300


Rated 4 out of 5 stars
By Alicia on Feb 4, 2026

Great if your cats won't steal food, not great if they do

I love that this microchip feeder comes with a collar if your cats aren't chipped, but also reads microchips so the collar isn't needed. Overall really great product,

I love that this microchip feeder comes with a collar if your cats aren't chipped, but also reads microchips so the collar isn't needed. Overall really great product, batteries last a long time, easy to use and program and clean. Cons: the lid opening and closing can be loud - all 3 of mine have different sounds. But the biggest problem I have is that my kitten has figured out how to "cheat" these and steal her brothers' food. It won't open for her, but if she sticks her head in there fast enough when it's open it will stay open and she can eat to her hearts delight. It won't close on her because it detects a chip even tho it's not the right chip that it's programmed to read. When I tried contacting the company for support they didn't understand what I was talking about and didn't provide support for this issue. These are expensive but I'm thinking of switching to a different product because of this, which is a bummer.


Rated 5 out of 5 stars
By Rachel on Jan 31, 2026

Works for my large cat and small cat

I have a small cat who is very food focused, persistent, and wouldn’t let my other cat get a bite if she could help it! It had reached a critical point where she

I have a small cat who is very food focused, persistent, and wouldn’t let my other cat get a bite if she could help it! It had reached a critical point where she was very over weight and my other cat was too thin. These were very expensive to us but I reasoned cheaper than vet bills! It took a few weeks of work, and my big cat is not smart so it took him an extra few weeks. We left them open to start, just put food in the bowl, then closed with treats on the lid to get them to open them. Surprisingly neither cat was scared of lid opening! The hardest part was getting my 5 year old to leave it alone because they are really cool actually. The button in the back for manual open/close is big and easy to blindly reach for. They’re easy to clean, easy to fill with food, no more work than previously. And now my skinny cat is happy as he basically gets to free feed all day! My fat small cat is slightly more grumpy but has accepted her fate and looking much healthier! They can’t get into each others food at all despite both their efforts, they’ve since given up and now 4 months later my house is finally at peace. Was completely worth the money! Love them and would definitely buy again.


Rated 4 out of 5 stars
By J on Jan 28, 2026

Great feeder Musch better than my petlibro

I have an obese adult cat and a kitten and the cat is on a strict diet and they want to get into each others foods so tried a petlibro. AWFUL product and the Srefeed

I have an obese adult cat and a kitten and the cat is on a strict diet and they want to get into each others foods so tried a petlibro. AWFUL product and the Srefeed is a lot better. Works with a microchip so I don't need to mess with a collar for my kitten who is microchiped. Very easy to program. Also comes with two bowls so really easy to remove the kibble when I come home and put a bowl of the wet food in when it's time for the wet food feeding. Main drawbacks are no wifi to tell you when the cat eats. Only runs on batteries and doesn't look like it will alert you when the battery life is low and it's c batteries which are a pain to find and doesn't ome with batteries. The other thing I don't like is how it closes. If one cat goes and opens the door and walks away before the door closes and the non-tagged cat goes under the sensor the door stays open allowing the other cat to eat out of it.


Rated 5 out of 5 stars
By Michelle on Jan 29, 2026

Easy set up and cats love it!

Daisy (little sis) likes to be a punk about Oliver's (big bro) food a bit too much so she was gaining weight and he was losing weight. Vet let me know they have

Daisy (little sis) likes to be a punk about Oliver's (big bro) food a bit too much so she was gaining weight and he was losing weight. Vet let me know they have microchip feeders and I found this one. (also does RFID) I was skeptical but they worked like a charm. They programed first time and my cats learned how they worked that night. Oliver is not anxious about food now and Daisy knows she cant get anything by bulling her big bro into walking away from his food. The bottom of the feeders have the switch on how fast you want the lids to close when the cat stops eating. I keep it at 1 to have it close immediately. Fortunately I do not have to buy the extra back lid to protect Oliver's food as my Daisy girl is not that ambitious. I did order the bowls that allow you to take out one side as my cats get wet and dry and I do not need to take the dry side out as often as the wet. The bowls they give you are one piece. Everything is very well made and the doors opening and closing are pretty quiet. They do take 4 large C4 batteries. For the price I think they could have come with a rechargeable option or at least the first 4 batteries. I have only had them a week so I am not sure about longevity but they do have a 3 year warranty you can sign up for. Overall this is a win for Oliver and Daisy.


Rated 4 out of 5 stars
By Logan on Feb 4, 2026

Pricey but worth it for me

Grabbed this for my self-regulating Shorkie because my cat was stealing his food. Saves me money on dog food, and saves my cat an upset stomach every day. Opening

Grabbed this for my self-regulating Shorkie because my cat was stealing his food. Saves me money on dog food, and saves my cat an upset stomach every day. Opening is well sized for a cat, definitely small for any medium to large sized dog. Would be perfect for a chihuahua lol. It does require 4 C batteries which are not included. Also unclear what the switch on the bottom does, couldn’t find it in the manual. Overall seems to fit my needs and is of decent quality. Only complaint is the price is pretty darn high. Definitely advise people to weigh the pros and cons of this vs closely monitored meal times.


Rated 4 out of 5 stars
By Christopher on Feb 3, 2026

Easy setup

I bought another feeder that was somewhat cheaper in hopes to keep my cats out of my dogs food. The dog grazes and only eats when she is hungry, whereas the cats

I bought another feeder that was somewhat cheaper in hopes to keep my cats out of my dogs food. The dog grazes and only eats when she is hungry, whereas the cats are little gremlins who are always looking for food. The cats were able to open the door on the other feeder, but because of the opening mechanism on this one they can not. Another wonderful thing about this feeder is it is easy to program to a pets microchip so there is no need to add the collar tag that comes with it. The only downside is it takes batteries, but that is a minor inconvenience for the quality of the feeder.


Rated 5 out of 5 stars
By Valerie on Jan 22, 2026

Lifesaver!

These feeders are a lifesaver for our cats! We have three cats all with different food needs. Two free feed, one cannot, and they all have different food. It allows

These feeders are a lifesaver for our cats! We have three cats all with different food needs. Two free feed, one cannot, and they all have different food. It allows us to monitor the quantity they are eating while allowing them to have separate diets. Setting up the feeders and getting our cats acclimated was shockingly easy. Two of our cats are pretty timid but they understood and used the feeder within a day of us setting them out. After two years of owning these, I've only ever had to change the batteries twice which is NOT bad! I will say, our cat that doesn't free-feed finally learned how to break into these feeders after 2 solid years of persistence. However, this was easily mitigated with a 3D printed part sold off Etsy.


Rated 5 out of 5 stars
By Sue on Jan 12, 2026

Separate diets

Absolutely cannot recommend this enough for kitties! I tell all my friends who have multiple cats about it. This allows my cats to have different diets and to keep

Absolutely cannot recommend this enough for kitties! I tell all my friends who have multiple cats about it. This allows my cats to have different diets and to keep it restricted to themselves. I’ve had one determined cat try to break into the other bowls and other than some scratches, he gave up and it never budged. I have had my first bowl for about 6 years now and it’s still going strong. For batteries, I get mine at the dollar store to save $$. I have added 3D printed cat shaped holes to not allow side by side eating and modge podged stickers on the top of each bowl with their names. The rear cover is also a life saver! The most finicky part about this is the cat’s microchip. If the chip migrates (it’s supposed to be in between the shoulder blades but can move to a leg or further back as they get bigger) then your pet might have to stick their head all the way in to get it to open. This is where the RFID tag would be helpful. I have a timid cat who took the full two weeks in training mode to trust this machine. Then other cats who took to it on day one! Has worked for them all. To clean, I wipe down with a damp paper towel. - even with a sneezy and messy eating cat it’s relatively easy to wipe down. The bowl, flap, rear cover, and mat can be removed and washed with soap and sponge like normal.


Rated 2 out of 5 stars
By Bruce on Feb 10, 2026

Works if only a single cat tries to eat from it at a time

Got this for my older cat which likes to graze feed and our new younger cat will eat any food that is out. When the older cat is eating and the younger cat forces

Got this for my older cat which likes to graze feed and our new younger cat will eat any food that is out. When the older cat is eating and the younger cat forces his way in and the older cat leaves the bowl will remain open and he will eat all the food. When this occurs also notice the lid will not close unless you reopen and close the lid again. I think the lid should close when the authorized cat leaves the bowl