Virbac C.E.T. Enzymatic Poultry Flavor Dog & Cat Toothpaste

By Virbac
Rated 4.6736 out of 5 stars


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$11.18Chewy Price
$12.89Chewy Price
$10.62Autoship Price
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About This Item


  • Enzymatic toothpaste specifically formulated for dogs and cats.
  • Specially developed to be safe, effective, and appealing to your dog or cat.
  • Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque.
  • Doesn’t include any foaming agents which means this toothpaste is meant to be swallowed.
  • Since it’s great for dogs & cats, it’s an ideal supplement for multiple pet households.

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Play Video: Learn More About Virbac From Our Team of Experts
Learn More About Virbac From Our Team of Experts

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Total Price: $44.92

About C.E.T. Enzymatic Oral Hygiene Dental Dog Chews

Vet-Recommended Daily Dental Care

Virbac C.E.T. Enzymatic Oral Hygiene Chews for Dogs are made from single-layer, 100% beef rawhide enhanced with an appetizing poultry flavor. These vet-recommended chews feature Virbac’s exclusive Dual Enzyme System. They combine a natural antiseptic with an abrasive texture that works with your dog’s chewing action to help loosen tartar and provide clinically proven plaque control.

New Look, Same Powerful Formula

Daily Dental Care

The exclusive Dual Enzyme System and abrasive texture work together to help reduce plaque and tartar.

The Taste Dogs Love

Made using select beef hide, these chews have a delicious poultry flavor that dogs love!

Vet Recommended

With over 30 years of innovations, Virbac is a worldwide leader in dental solutions for dogs and cats.*

About Virbac

Founded in 1968 by a French veterinarian, Virbac is an independent pharmaceutical laboratory dedicated to animal health. For 50 years, the company has forged personalized relationships with veterinarians that inform their development of new products. Through this partnership, Virbac strives to contribute every day to shaping the future of animal health.  

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*Data on file, CEESA Data q3 2016. Virbac Corporation

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Top IngredientsGlucose Oxidase, Lactoperoxidase, Sorbitol...Sorbitol, Dicalcium Phosphate Anyhydrous, Purified Water...Sorbital, Hydrated Silica, Glycerin...Sorbitol, Hydrated Silica, Glycerin...Sorbitol, Dicalcium Phosphate Anyhydrous, Purified Water...
Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All Breeds
Food FlavorChickenMolassesMeat, Beef----Herbs & Spices, Mint, Vanilla
LifestagePuppy, Adult, SeniorAdultAdultAdultAdult
Health FeatureDental & Breath CareDental & Breath CareDental & Breath CareDental & Breath CareDental & Breath Care

Questions & Answers

18 Customer Questions

How do you use this on cats? Is it safe for them to swallow?
Answer by ChewyMay 05, 2018
This product doesn't have any foaming agents which means this toothpaste is meant to be swallowed. You'd need a soft-bristle toothbrush such as the C.E.T. Dual-Ended Toothbrush and apply daily.

Where is this toothpaste made please?
Answer by ChewyDec 28, 2022
Virbac toothpaste is made in the USA.

Do you need to rinse it out for the dog after you use the toothpaste?
Answer by ChewyOct 28, 2021
This toothpaste is specially formulated for pets, so it contains no foaming agents and is meant to be swallowed.

Is this a metal tube or a plastic tube that holds the toothpaste?
Answer by ChewyJun 16, 2023
All of the Virbac C.E.T. Enzymatic Toothpaste tubes are made of aluminum.

ReviewsWrite a Review

Rated 4.6736 out of 5 stars
1342 Ratings
Would recommend to a friend

1330 Customer Reviews

Rated 5 out of 5 stars
By Andrea on Nov 30, 2023

Best tooth paste for dogs!

My husband is a retired dentist so we know the importance of teeth and gum health. I’ve always brushed my 2 dogs teeth once a day. They love the chicken flavor toothpaste. They line up as soon as I mention. Their gums and teeth look amazing. I recommend gently brushing their teeth and gums. Just getting the paste on their teeth really helps.

Rated 5 out of 5 stars
By Zoe on Oct 29, 2023

Cats love the taste!

I was definitely worried about finding the right toothpaste to clean my cats’ teeth as I’ve heard a lot of cats dislike the taste of pet toothpaste in general, but they absolutely loved this. Even my very finicky cat loved the taste. They’re still not huge fans of the brushing itself, but it’s definitely an easier task when they enjoy the flavor while their teeth are being cleaned.

Rated 5 out of 5 stars
By Sharon on Nov 23, 2023

Easy brushing!

My dogs (2 English Springer Spaniels) love this toothpaste. We use it EVERY day and they run to their places to get their teeth brushed. Their teeth and gums look great and they think it’s a treat.

Rated 5 out of 5 stars
By Leslie on Nov 14, 2023

Bing loves taste

We started Bing on this brand when he was a puppy. He loves the taste and would come to me and sit awaiting the ritual. We bought a different brand and he stopped wanting me to brush his teeth. Now he’s happy again.

Rated 4 out of 5 stars
By Abigail on Nov 17, 2023

vet recommended

My vet recommended this for my senior as his teeth looked good but the old toothpaste wasn’t doing enough. This is good, some improvement so far and the taste isn’t bad for him, he has no problem with it!

Rated 5 out of 5 stars
By Ginger on Sep 18, 2023

Easy to brush your pet's teeth!

I have been brushing Emma's teeth with this poultry flavor toothpaste for 3 years now. The Vet can't get over how clean her teeth are. It is so easy because your dog will love the flavor and Chewy even sells small tooth brushes. Just takes a few minutes to do and then leave the toothbrush out and they will continue to bite on it cleaning their teeth more!

Rated 5 out of 5 stars
By Sandra on Oct 31, 2023

Cat's Toothpaste

My cat Beau loves the toothpaste, but not with the finger brush. I put some toothpaste on my finger and "try" to rub his teeth with it, he also fights me with that, but his teeth are whiter than what it it is used to be.

Rated 5 out of 5 stars
By Cassandra on Aug 28, 2023

Happy Bedtime Routine!

I get the poultry flavor of this stuff, and my pups love it! In particular, my dachshund follows me to the bathroom when I brush my teeth and will sit by me and wait for her turn. It's soo cute and makes it easy for me to brush her and her brother's teeth every night. And since it's enzymatic, I know that even if I just rubbed it on their teeth, it will do its job. I've been using this stuff for years on my older pup and he has pretty good dental health for a 14yo pug mix (granted, he's also had 3 professional cleanings, but that's not enough to take credit for his chompers!). Dental hygiene is SO important for our dogs! I highly recommend this product.

Rated 5 out of 5 stars
By Ashley on Sep 14, 2023


After seeing mostly great reviews and reading what this specific product does, including the ingredients, I love how much my dog loved the taste. I was worried of the poultry scent, but I did not smell a odor of such. I comes out of the tube on onto the tooth brush nicely. I will continue to use it regularly and provide an update regarding my dogs breath and tatar build up!

Rated 5 out of 5 stars
By Brittney on Sep 22, 2023

If you have finicky cats that love Churu treats, GET THIS

I am so impressed with this toothpaste! My 6 month old kittens are very iffy about letting me inspect their mouths. I wanted to start brushing their teeth early on in life but my husband was convinced they wouldn't let me, especially since we got a few bites trying to check their gums when they were teething. I bought this on a whim along with finger brushes and BOTH of my kittens loved it! The flavor must be amazing (lmao) because they kept licking and opening their mouth so I could "feed them more". I was able to brush their teeth, gums, AND roof of their mouth relatively easily. Now I just have to hide the bottle to keep them from chewing on it!