Chewy’s 2025 Pet Trend Report: Pets—They’re Just Like Us

1. Posh and Pampered: Spoiling pets with human-like luxuries
2. Names Beyond the Norm: Pet names you’re currently craving (hint: it’s food)
3. Pets at the Party: Celebrating life’s biggest moments with your pet by your side
4. Adventures Unleashed: Nature escapes with our furry friends (yes, that means cats, too)
5. Supplement Surge: Boosting your pet’s wellness one treat at a time

You’ve always considered your pet a part of your family—but in 2025, you’re taking it to a whole new level. Fashion, skincare, trendy diets, and chic home decor aren’t just for humans anymore. These days, we’re all about giving our furry BFFs the good life. It’s less “treat yo’self” and more “treat ourselves,” as our furry friends share the creature comforts we once reserved for ourselves. Spoiled? Absolutely. But honestly, don’t they deserve it?

• Matching outfits? Totally trending. Google searches for “cat and cat owner clothes” shot up 110% last year. “Matching dog and owner outfits” also joined the chat as a breakout search topic.
• Luxe grooming is in, with fancy hair dryers and even blowout treatments from Paris Hilton’s new pet line. See also: Fefé, Dolce & Gabbana’s newly launched dog perfume.
• Pet furniture, but make it stylish. High-end décor brands are rolling out pet collections, proving that aesthetics is just as important as function. From boho to farmhouse to eclectic, pet parents are seeking pet items that seamlessly blend in with their own style. (You can shop Chewy’s Home Collection by style, too.)
• Similar diets. Younger pet parents even want their pets’ food to be closer to their own. A Chewy survey found that nearly half (48%) of pet parents buying fresh food are Millennials and Gen Z, citing high-quality, recognizable ingredients, reported health benefits, and increased joy for their dogs as top reasons for those purchases.

Food-inspired pet names take the cake in 2025. Pet parents are just as obsessed with food as their furry friends, and it shows in the cutest foodie names trending in our customers’ pet profiles right now. Think Pepper, Oreo, Mochi, Pickles, Cinnamon, and Gnocchi—adorable, right? But it doesn’t stop there! Boozy names are on the rise, too, like Whiskey, Hennessey, and Guinness. Just remember—always name your pets responsibly! Whether sweet, savory, or spirited, these names are the perfect flavor for your four-legged BFF.

Top 5 trending food names:

• Biscuit – up 25% in 2024
• Pumpkin – up 25% in 2024
• Bean – up 23% in 2024
• Honey – up 22% in 2024
• Peaches – up 21% in 2024

More name trends we love:

• Flower names like Daisy, Willow, and Poppy have been extra-popular this year.
• Gemstone picks like Ruby, Jasper, Onyx, and Pearl are on the rise.
• Mythology-inspired names like Zeus, Apollo, Athena, and Atlas saw a surge.
• Human names for horses are taking the reins. Jack, Charlie, Annie, Lucy, Cody, and Max are all top picks among Chewy equestrians this year.
• Luxe-inspired names let girl puppies embrace their inner fashionista, such as Dior, Fendi, Coco, and Chanel.
• Crowdsourced names: More pet parents than you might expect are turning to the subreddit r/NameMyCat for pet name advice and inspo.

Check out more top dog names and top cat names.

Rocking tiny tuxes as wedding ring bearers? Check. Making cameos in baby announcements? You bet. And it’s not stopping there—think prom dates, graduation pics, first-home selfies, and even retirement parties featuring your furry BFF. Pets are front-and-center for every celebration and holiday, no matter how big or small. With many Millennials and Gen Zers delaying parenthood to focus on their pets, let’s just say that pet birthday celebrations are officially next level, rivaling those of human kids. It’s not just a trend; it’s a reflection of just how deeply we connect with our pets and how much we love sharing life’s best moments with them.

• Birthdays = a big deal. This birthday hat was Chewy’s top-selling apparel item in 2024.
• Gen Z’s got the pet party memo. 52% of Gen Z dog parents—the fastest-growing pet parent demographic—buy their pet a birthday present every year. Social media mentions of anniversary celebrations with pets like birthdays, gotcha days, and “human” anniversaries are up 260% in the past year.
• Pet’s approval? A must. This engagement ring toy to ask for your pet’s paw of approval before proposing has gone viral, selling out again and again.
• Pets in weddings? Say ‘I do’! 21% of pet parents include their pet in their wedding, while social buzz on the trend is up 25%—sharing pets’ top roles as ring bearers, flower girls, best men, and maids of honor.
• Hop to it! Time to add an egg hunt and goody basket for your pet to your Easter festivities. Purchases of Frisco Easter bandanas increased over 50,000% in 2024.

Pets have become our ultimate travel buddies. Leaving them behind for a vacation? Hard pass. We crave sharing adventures with our furry fam, and it’s changing the game for travel. From innovative gear to pet-friendly services, everything’s getting redesigned to make exploring with your pets safer, comfier, and stress-free. Nature escapes are the top pick—hiking, camping, and soaking up the great outdoors together. And it’s not just for the pups anymore. Cats are joining the travel squad, proving they’re just as ready to roam. Adventure awaits, and we’re bringing our pets along for the ride!

• Pets are joining vacay fun. A Chewy survey found that of the 60% of pet owners who take their pets on vacation, 30% go camping, 12% cozy up in an RV or camper, and 6% sleep in a tent. 
• Yes, that means cats too! Our findings also revealed that 1 in 3 pet parents travel with their feline friends—and because Gen Z is adopting cats at a higher rate than any other generation, that number is poised to grow. Searches for Chewy cat harnesses increased 55% in 2024—proof that felines are out and about more.
• Millennials and Gen Z lead the pack. 40% of Gen Z and Millennial travelers bring their pets along for the adventure—while 41% of Millennials and Gen Xers travel with their pets more now than ever before.
• Sip, stash, repeat. The No. 1 must-have travel item for Chewy customers is a Frisco Silicone Collapsible Travel Bowl—making on-the-go hydration easy.
• Beach bums unite! The beach tops the list of pet-friendly vacation spots, with Florida as the No. 1 getaway state, according to a Chewy survey.

Pet wellness is having a moment, and supplements are the new must-haves for health-conscious pet parents. From joint support to gut health, these daily boosters are helping pets live their best lives. Think of it as an extension of the trend toward fresh and healthier pet food in recent years. Now, we’re looking beyond the ingredients in our pets’ food to other sources, from fish oil to stress-soothing remedies, that proactively help our besties feel their best. It’s more than a trend—it’s a commitment to keeping our pets happy, healthy, and thriving for the long haul.

• Pet priorities. A Chewy survey revealed 46% of pet parents have spent more on their pet’s medical care than their own, and 68% would even give up one year of their own life expectancy to give their pets an extra healthy year of life.
• From trend to routine. Pet supplements are now a daily must-have. The pet supplement market hit nearly $2.5 billion in 2023 and is set to climb 6% annually through 2030 as more pet parents invest in proactive wellness.
• Supplements = functional treats. Beef and bacon-flavored supplements—the most popular flavors among pet parents, according to Chewy research—turn health boosts into treat time.
• Sniffing out supplements. Google searches exploded in 2024, with “fish oil for cats” up 140%, “allergy supplements for dogs” up 60%, and “calming chews for dogs” up 50%. 
• Supporting every step. Hip and joint boosters are positioned to become the most popular supplements for pets in 2025, with multivitamins coming in at a strong second, according to a Chewy survey.