Poll: 65% of Pet Parents Would Rather Pets Get Holiday Gifts Than Themselves

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Would you dress up as a mall Santa for a month if it meant your pet had the best holiday ever? How about watching “Frosty the Snowman” twice a day for the entire month of December? Spend the holidays with the Grinch?
Chewy polled hundreds of pet parents and found that, by an overwhelming margin, most of us would stop at nothing to include our pets in the magic of the season. That’s because our pets make the holidays (and every day) better.
Chewy 2023 Holiday Survey
- Infographic Title: Pets Put the Happy in the Holidays
- Pet parents are making nice lists
- 84% give their pets multiple gifts
- 65% would rather their pets get gifts than themselves
- 45% give pets gifts “from Santa”
- 36% buy gifts to give “from” their pets
- Because pets give so much
- 91% says pets’ unconditional love is extra comforting during the holidays
- 87% say the holidays would not be the same without their pet
- 83% say pets make the holidays feel less stressful
- Pets make traditions cuter
- 58% make their pet a holiday meal or treat
- 54% take 5+ photos to get the perfect holiday pic
- 53% coordinate outfits with pets
- And pets get in on all the action
- 65% beg for food at the dinner table
- 55% are fascinated with ornaments
- 52% play with bows on presents
- So pet parents would do anything to give their pets a happy holiday
- 65% would spend the holidays with Grinch
- 25% would stand in line for 4 hours on Black Friday
- 22% would be Santa at the local mall
Data from a survey conducted by Chewy in October 2023 with a panel of 500 dog and cat owners.
Pets Partake in Holiday Traditions
Whether baking or holiday movie bingefests, pet parents love to include their pets in traditions, old and new.
Pets Dress to Thrill
They Party Hardy at Holiday Events
(And not just for the belly rub opportunities.)

Pets Are the Beating Heart of the Family
Their mere presence makes all the difference during this often stressful time of year.
91% said their pets’ love is especially comforting during the holidays.
87% of pet parents polled said the holidays would not be the same without their pets.
62% said the holidays are their favorite time of year to spend quality time with their pets.
We'd Do Almost Anything for Our Pets
Pet parents love their pets so much, there’s not much they wouldn’t do to make sure they have the best. Holiday. Ever.

22% would be the Santa Claus at their local mall—beard, belly and all!
We LOVE to Spoil Them
Considering how much our pets give us, it’s no surprise the majority of pet parents include their pets in their gift giving.
They Made Our Heart Grow Three Sizes
Like the Grinch, 88% of pet parents polled said their heart grew three sizes when they got their fur babies. Here are some of their stories of how pets have brought love and joy into their lives:
I picked her from a shelter. I noticed her immediately and was charmed as she cocked her head side to side when she saw me. I started to drive home, then went back to pick her up. She was destined to be my dog.”
When I got my dog, I had just lost my best friend and was going through some of the worst times in my life. Then my puppy came along and pulled me out of that funk by just being so energetic and loving.”
Having pets just brings something extra to your life. It’s a different version of what having kids brings to your life. Seeing them happy makes me happy. Seeing them excited makes me happy. Cuddling with them is comforting to me.”
We had a group of three kitties, then added one more as two of them passed. When those last two passed, I feared that I’d never love again the way I loved them (especially Misty, who was like my child). Our new kitties opened up my heart again in a way I never knew possible.”